Location, Location, Location

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Lately, it is hard to ignore the buzz surrounding location-based online tools. Groupon, the localized daily-deals site, in particular has headlined recent news following its rejection of Google’s $6 billion offer. Many were (and maybe still are) shocked at the company’s leap to success. Its estimated net worth soared from $1 billion in April of 2010 to over $6 billion in November, making it the fastest growing company in history…

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Increase your Rank

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Last post, we discussed Google’s PageRank metric and why it is a valuable tool for small business owners. By now you probably know your site’s score, and you may be wondering how you can increase your PageRank. While it might be tempting to post your homepage on as many sites as you can find, don’t. Posting your site to “bad” pages such as link farms can actually lower your score….

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Does your business measure up?

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In today’s fast paced online revolution, it’s easy to be left behind. Traditional marketing is becoming less and less effective. Popular new tools and websites hit the mainstream each day, causing further fragmentation of marketing channels. Embracing Web 2.0 tools and social media networks is now crucial for all businesses. But with most small business owners juggling multiple hats from management to marketing, it’s difficult to keep pace. Why should…

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Where does your PageRank?

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When assessing the performance of your company’s homepage, one important metric to keep an eye on is your PageRank score. PageRank is a metric designed by Google co-founder Larry Page during his time at Stanford to help analyze the quality and importance of a web page. A site’s PageRank is scaled on a score of 0 (low) to 10 (high) and is primarily calculated by applying an algorithm that assesses…

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Ever Heard of HubSpot?

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If you’re going to market your company, you need the right tools. Whether you choose to hire outside help or to do it yourself, using the right technology can make the difference in achieving your marketing goals. One of our favorite inbound marketing platforms for businesses is HubSpot. A pioneer of the inbound marketing revolution, they recognized that interruption is a thing of the past and founded their company on…

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What is Being Said About You?

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Do you know? It’s important to monitor the pulse of conversation about your brand, products and industry to stay up to date and respond when needed. But tracking what others are saying about your business can also boost your bottom line. Say you run a restaurant in Hartford, CT. You’ve set up tracking for keywords related to food, dining out, etc. in your area. During your daily monitoring, you find…

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Get Happy Clients

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In our last post, we discussed how investing in marketing strategies that boost customer retention is both valuable and profitable. Customer relationship management (CRM) can seem daunting; traditional retention strategies often enlist costly customer research that doesn’t always transfer into actionable solutions. However, new social media tools and technology has made CRM more accessible and profitable for SMB owners. Below are a few tips to help you build customer loyalty….

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Planning For Tomorrow

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A recent report surveying 750 small business owners found that while small businesses are predicted to maintain steady marketing budgets in 2011, over 15% of respondents planned to increase their spend on website development, email marketing and social media. This compares to only 3% of the respondents planning to increase their spend on television and radio. The shift to interactive marketing vs. traditional media is not a fad and is…

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Start Your Engines and Get Ready To Market Smarter

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Welcome to the first of many blog posts to come. The purpose of this blog is to provide a stream of relevant, practical information to small and mid-size business owners looking to market smarter. In this difficult economic environment, business owners are fighting more of an uphill battle than ever before. Hopefully our blog posts will help in a small way to lighten some of this burden and provide insights…

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