What’s Your Sign?

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Email. Every day, we send, reply, and forward. We CC: and BCC:, file and archive, read and delete. In the process, our typed words travel to offices down the hall and businesses across the planet. Of course, the primary goal of our emails is to communicate the message we’ve typed. However, email can easily do so much more. Email can be a marketing tool. Now, we’re not talking about using…

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Goodbye, FBML. Hello, iFrames.

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Facebook is, as usual, in the news this week. Recently, we discussed Facebook Places, the social media giant’s wildly popular check-in app, which allows users to share their whereabouts. Ideally, this leads to increased foot traffic for brick-and-mortar shops, as those “check ins” show up in users’ activity feeds, sparking interest among their Facebook friends. Before those friends head to a store, however, they often click the check-in link to…

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Making Meetings Matter

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Recently, we talked about the importance of autonomy and culture as they relate to the daily operations of a successful organization. Giving employees a reasonable amount of discretion in how they conduct their work fosters an atmosphere of teamwork, allows for creativity, demonstrates faith in your staff, and shows respect for their ideas. Yet, even in the most forward-thinking of companies, that sense of empowerment is often left at the…

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Time To Start Checking In?

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To continue with our last conversation, we’d like to discuss another leader in the location-tech trend: location-based check-in applications.  If you’ve had an ear on the social media scene over the past year, you’ve probably heard a lot of buzz about how apps like Foursquare and Facebook Places have been storming the social media scene. The potential benefits and rewards they can bring – particularly to small businesses – make…

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Marketing is Not Your Logo!

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Is a snazzy logo helpful to your organization? Sure. Is it everything? No way. Marketing is not only about your corporate identity or the “marketing campaigns” you run; it is about how you run your business and how your customers feel about you. These feelings are developed over time with each interaction a customer has with your company. This includes how the receptionist answers the phone, if your teller waived…

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Location, Location, Location

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Lately, it is hard to ignore the buzz surrounding location-based online tools. Groupon, the localized daily-deals site, in particular has headlined recent news following its rejection of Google’s $6 billion offer. Many were (and maybe still are) shocked at the company’s leap to success. Its estimated net worth soared from $1 billion in April of 2010 to over $6 billion in November, making it the fastest growing company in history…

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Increase your Rank

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Last post, we discussed Google’s PageRank metric and why it is a valuable tool for small business owners. By now you probably know your site’s score, and you may be wondering how you can increase your PageRank. While it might be tempting to post your homepage on as many sites as you can find, don’t. Posting your site to “bad” pages such as link farms can actually lower your score….

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Does your business measure up?

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In today’s fast paced online revolution, it’s easy to be left behind. Traditional marketing is becoming less and less effective. Popular new tools and websites hit the mainstream each day, causing further fragmentation of marketing channels. Embracing Web 2.0 tools and social media networks is now crucial for all businesses. But with most small business owners juggling multiple hats from management to marketing, it’s difficult to keep pace. Why should…

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Where does your PageRank?

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When assessing the performance of your company’s homepage, one important metric to keep an eye on is your PageRank score. PageRank is a metric designed by Google co-founder Larry Page during his time at Stanford to help analyze the quality and importance of a web page. A site’s PageRank is scaled on a score of 0 (low) to 10 (high) and is primarily calculated by applying an algorithm that assesses…

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Ever Heard of HubSpot?

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If you’re going to market your company, you need the right tools. Whether you choose to hire outside help or to do it yourself, using the right technology can make the difference in achieving your marketing goals. One of our favorite inbound marketing platforms for businesses is HubSpot. A pioneer of the inbound marketing revolution, they recognized that interruption is a thing of the past and founded their company on…

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