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Redefining Media and Marketing

Discussing advertising options has become increasingly complex in the last 10 years. Part of this is because consumers are no longer passive recipients of marketing images and words, …

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Google+ is More of a Minus

Facebook is to social media what Google is to web searching. Each entity represents what is arguably the most user-friendly, technically proficient, popular, successful brand in its field. …

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Google is Not a Verb

Truly successful companies are always copied and emulated by others attempting to carve out a bit of market share for themselves. As a result, the bigger companies do …

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Tiny Spaces, Big Impacts

One of the first lessons of business is also one of the simplest: No matter what business you’re in, you’re always in sales. That is, to succeed in …

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Marketing by the Numbers

Marketing isn’t about taglines, logos, fancy design, or the 4 P’s. Well actually it is but I wanted to make a point. It is about much more than …

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A Walk Through The (IT) Cloud

The Cloud. It sounds a bit daunting to some, vague to others, and dangerous to many. Keeping proprietary data secure while providing employees with remote access to their …

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Fail to Plan = Plan to Fail

People have long said, “Time is money.” Small businesses have made great changes in the last decade to truly maximize returns on their time investments by implementing flextime …

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Off Site, On Target

Driving traffic to your website using search engine optimization-driven original web content is an absolute necessity. This method, called on-site SEO, is a great first step in building …

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