Should You Use Crowdsourced Design?

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Crowdsourcing graphic design can be a fantastic option for small businesses, but it’s not the right solution for every situation. Crowdsourcing is the method of approaching graphic design by getting design options from many designers online, thereby increasing your options for design itself while minimizing the cost to. This sounds like a great deal! And it is, but only if used for the right projects and managed properly. So how…

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5 Pre-Trade Show Tips for Trade Show Marketing Success

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Trade shows are an essential element of B2B marketing success. However, there’s more to a successful trade show than just showing up and walking around. In fact, most of a company’s success at a trade show begins well in advance of the show’s opening day. Here are 5 pre-show tips to help you get the most out of your trade show marketing efforts. Identify a few key trade shows to…

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Five Steps to Account Based Marketing

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Account Based Marketing is a specialized approach that has been proven for B2B industries. Traditionally, marketing has focused on producing a “wide-net” funnel where marketing is used to position a brand in such a way that a wide unknown net of interested individuals can engage and learn specifically about the brand. Instead, with Account Based Marketing, the approach is much more direct, allowing Sales and Marketing teams to work together…

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Cold Calling 2.0

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Cold Calling 2.0 is a process-oriented tactic any organization can implement to generate high-quality leads. It is more sophisticated than cold calling, and uses email, which can be deployed at a faster rate than phone calls. It can be accomplished in five basic steps: Step 1: Determine and Develop the Audience You will need to define the list of decision makers your organization wants to acquire. This list should include…

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It’s Time – A/B Test Your Website

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A/B testing is the not so secret approach to optimizing any website. A/B tests compare two or more variations of a landing page by adjusting features such as text size, calls-to-action (CTAs), images, etc. It’s an ideal way to acquire data based on real consumers and make educated changes to your site. A great tool for A/B testing is Optimizely. This intuitive platform allows users to make direct changes to…

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Marketing Automation: A Crash Course

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Over the past 20 years, automation has changed the professional landscape. With the introduction of artificial intelligence into both major and minor decision-making processes, workplace automation has served to improve the lives of many billions of people around the world. Marketing automation is no different and what used to take a team of sales people and a complex customer database can now be done with a few simple drag-and-drop tools,…

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LinkedIn: Build Your Network to Grow Your Business

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Before you click “Connect” on that prospect’s LinkedIn profile, be sure your company page and profile are fully optimized. Both are first impressions of your brand that a prospect will look at before deciding whether or not to engage. If you haven’t taken this important step, read this recent blog post to get up-to-speed. With those two items checked off your list, you can now start focusing on building your…

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5 Insights From Your Google Analytics Data

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Google Analytics offers business owners and marketers a substantial amount of information – at times, what may seem to be an overwhelming amount of data. With the understanding that not everyone has the hours in the day to deep-dive into analytics, these 5 insights will provide you with the background knowledge needed to confidently understand your audience. Learn how users interact with your website and engage as consumers, and how…

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Use Your LinkedIn Recruiting Efforts to Showcase Company Culture

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LinkedIn has been a go-to professional networking website for years, but recently has grown to be an established job board. Today, the site includes over six million jobs and millions of company pages, making it a one-stop site for people looking to both job search and conduct company research. Although other websites such as Glassdoor and Crunchbase are often used for company research, chances are that LinkedIn will be one…

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8 Simple Steps for Conducting Killer Customer Interviews

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Whenever kicking off a new client engagement, a thorough vetting of how the brand is being positioned, messaged, and perceived—both internally and externally—is in order. Customer Interviews provide a valuable opportunity to audit the entire approach through which we should be communicating with our target—presenting the right message, to the right person, in the right place, at the right time. So, what’s the quickest way to get to the bottom…

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