The Power of Influencer Marketing

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Like many others, I tend to reference Yelp, YouTube, or blogger reviews prior to trying a new restaurant or making a large purchase. With social media platforms becoming a daily part of many people’s lives, individuals are relying more on customer opinions to influence their purchasing decisions. This trend is lending itself to a new type of marketing – influencer marketing. Influencer marketing is a form of marketing in which…

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The 3 Steps in Formulating Your (Ongoing) Marketing Strategy – Step 3

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Marketing Strategy Tactics Step 1 and Step 2. Step 3: What specific marketing tactics and activities should I be using? I told you there would be more on this topic. Once you’ve identified generally where in the funnel you should be concentrating your efforts, it’s time to turn to which specific activities you should be focusing on for your marketing strategy. Let’s turn back to the business that has a…

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The 3 Steps in Formulating Your (Ongoing) Marketing Strategy – Step 2

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  See here for Step 1. Step 2: Where generally should I be focusing my marketing? Now that we understand the big-picture business goal, let’s turn to marketing specifically and the general pockets of activities you can concentrate on to focus your marketing. There are 8 primary marketing levers you can pull to grow: Segmentation/targeting Getting new prospects to become aware of you Increasing the % of prospects who consider…

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The 3 Steps in Formulating Your (Ongoing) Marketing Strategy – Step 1

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Business owners have a lot of things to think about, marketing just being one of them. With so much going on, it’s easy (and common) for some key facets of marketing to go deliberately ignored, or worse, completely unnoticed. To help you focus on the key decisions that matter, here are the 3 steps to follow in formulating your ongoing small business marketing strategy. While this guide is just an…

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5 Signs It’s Time to Refresh Your Website

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Is Your Website Hurting Your Sales Efforts? Your company website is perhaps the most valuable asset in your marketing arsenal. It provides the lowest barrier to entry for prospects and existing customers alike to learn more about your product or services, and acts as a 24-hour sales rep, providing relevant information to that drives sales. At least that’s the idea. Your website can be a powerful tool to drive conversions…

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How LinkedIn Training can be Incorporated into On-boarding

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With over 300+ million members, LinkedIn is the most widely used professional network. 58% of users report spending 2 or more hours a week on LinkedIn and over 200 conversations per minute occur in LinkedIn groups.  Beyond the lead generation benefits (read TribalVision’s recent blog “Tips for Using LinkedIn as a Lead Generation Tool”) LinkedIn can also greatly impact your internal and external brand by increasing loyalty and employee engagement. This…

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The Ultimate Guide to Executing Your Next Webinar

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You’ve decided to host a webinar. Now what? Webinars can be highly effective in the B2B space for building brand credibility, developing thought leadership, and getting in front of many interested leads at once and at a low cost. So how do you get the most out of your next webinar? Have a solid plan that takes you from preparation to follow-up. Know what you’re working towards. What are your…

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How to Effectively Utilize Your Media Contact List

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Whether you’ve used Cision or built your media contact list through numerous Google searches, it’s likely that hours of labor have gone into making your list of influencers and contacts robust. Now that you have a list, make sure your using it to its potential and exercising healthy outreach when you have news to be covered. For introverts (or those of us not familiar with media communications), public relations may…

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5 Tactics to Improve Survey Response Rates

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Conducting an online survey is a simple, cost-effective, and powerful way to identify the attitudes and behaviors of your target audience, your customers, or your employees. However, retrieving a satisfactory amount of survey responses is another story. In order to analyze and interpret your data to it’s full potential, the survey must yield a high enough response rate to guarantee results are accurate and scalable. Thinking of ways to increase…

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6 Factors to Consider When Choosing a Loyalty Program Platform For Your Small Business

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When implemented correctly, a loyalty program is a great way to build relationships with your existing customers and consequently increase sales. As you select a platform for your loyalty program, consider the following questions: Does the platform integrate with my point of sale (POS) system? To preserve a smooth customer experience at the point of sale, confirm that the loyalty program platform you select integrates with your POS system. This…

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