Website Retargeting: What It Is, How It Works, and Why You Need It

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If you’ve used the internet, you’ve been retargeted. You may have been browsing Amazon looking at a 48-pack of socks, and then the next day, you’re checking the weather and there’s an ad for a 48-pack of socks! How did they know? It’s called retargeting, or remarketing. It’s a method of digital advertising that lets you serve ads to people who have visited your website. By placing a pixel, or…

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Creative Ideas for Developing Content

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Struggling to think of fresh content for your blog, social media or other marketing assets? Developing content is essential in marketing your brand and your products but it doesn’t have to be difficult! Here are some simple and helpful ideas to consider when developing content: Leverage your employees – often the best resource you have is your employees. Each employee has a different expertise and a unique voice. Get employees to…

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Google Analytics: Three Hacks for Actionable Insights

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Facebook, Instagram, and Twitter. Not to mention email, paid search, and SEO… you do it all. But do you know what’s working? And how do you find out? Google Analytics. Google Analytics is a powerful tool, but even the most web-savvy digital marketing veterans can find it clunky and confusing. But when you need to stay ahead of the curve and make decisions quickly, you want Google Analytics to do…

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4 Tips for Using Print Advertising Effectively in the Digital Age

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Many marketers are quick to write off print advertising channels in this day and age. With the powerful targeting and data options in digital advertising, it’s not surprising that businesses are often apprehensive to invest in print advertising. A print publication campaign, however, can be used for quality lead generation as well as brand promotion, if designed effectively. Print advertising, like any channel, is not a perfect fit for every…

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Three Simple Opportunities to Retain Digital Donors

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Online giving continues to grow year over year for nonprofits. These digital donors are different than the people acquired through traditional marketing channels (print advertising, direct mail, televisions commercials, etc.) These digital donors seek out your organization through organic and paid search. They browse your website and make the commitment to be part of your movement. They are typically of a younger generation and expect a different level of follow…

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The Power of Influencer Marketing

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Like many others, I tend to reference Yelp, YouTube, or blogger reviews prior to trying a new restaurant or making a large purchase. With social media platforms becoming a daily part of many people’s lives, individuals are relying more on customer opinions to influence their purchasing decisions. This trend is lending itself to a new type of marketing – influencer marketing. Influencer marketing is a form of marketing in which…

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The 3 Steps in Formulating Your (Ongoing) Marketing Strategy – Step 3

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Marketing Strategy Tactics Step 1 and Step 2. Step 3: What specific marketing tactics and activities should I be using? I told you there would be more on this topic. Once you’ve identified generally where in the funnel you should be concentrating your efforts, it’s time to turn to which specific activities you should be focusing on for your marketing strategy. Let’s turn back to the business that has a…

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The 3 Steps in Formulating Your (Ongoing) Marketing Strategy – Step 2

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  See here for Step 1. Step 2: Where generally should I be focusing my marketing? Now that we understand the big-picture business goal, let’s turn to marketing specifically and the general pockets of activities you can concentrate on to focus your marketing. There are 8 primary marketing levers you can pull to grow: Segmentation/targeting Getting new prospects to become aware of you Increasing the % of prospects who consider…

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The 3 Steps in Formulating Your (Ongoing) Marketing Strategy – Step 1

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Business owners have a lot of things to think about, marketing just being one of them. With so much going on, it’s easy (and common) for some key facets of marketing to go deliberately ignored, or worse, completely unnoticed. To help you focus on the key decisions that matter, here are the 3 steps to follow in formulating your ongoing small business marketing strategy. While this guide is just an…

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