The 3 Steps in Formulating Your (Ongoing) Marketing Strategy – Step 1

Posted by & filed under Blog.

Business owners have a lot of things to think about, marketing just being one of them. With so much going on, it’s easy (and common) for some key facets of marketing to go deliberately ignored, or worse, completely unnoticed. To help you focus on the key decisions that matter, here are the 3 steps to follow in formulating your ongoing small business marketing strategy. While this guide is just an…

Learn More

5 Signs It’s Time to Refresh Your Website

Posted by & filed under Blog.

Is Your Website Hurting Your Sales Efforts? Your company website is perhaps the most valuable asset in your marketing arsenal. It provides the lowest barrier to entry for prospects and existing customers alike to learn more about your product or services, and acts as a 24-hour sales rep, providing relevant information to that drives sales. At least that’s the idea. Your website can be a powerful tool to drive conversions…

Learn More

How LinkedIn Training can be Incorporated into On-boarding

Posted by & filed under Blog.

With over 300+ million members, LinkedIn is the most widely used professional network. 58% of users report spending 2 or more hours a week on LinkedIn and over 200 conversations per minute occur in LinkedIn groups.  Beyond the lead generation benefits (read TribalVision’s recent blog “Tips for Using LinkedIn as a Lead Generation Tool”) LinkedIn can also greatly impact your internal and external brand by increasing loyalty and employee engagement. This…

Learn More

The Ultimate Guide to Executing Your Next Webinar

Posted by & filed under Blog.

You’ve decided to host a webinar. Now what? Webinars can be highly effective in the B2B space for building brand credibility, developing thought leadership, and getting in front of many interested leads at once and at a low cost. So how do you get the most out of your next webinar? Have a solid plan that takes you from preparation to follow-up. Know what you’re working towards. What are your…

Learn More

How to Effectively Utilize Your Media Contact List

Posted by & filed under Blog.

Whether you’ve used Cision or built your media contact list through numerous Google searches, it’s likely that hours of labor have gone into making your list of influencers and contacts robust. Now that you have a list, make sure your using it to its potential and exercising healthy outreach when you have news to be covered. For introverts (or those of us not familiar with media communications), public relations may…

Learn More

5 Tactics to Improve Survey Response Rates

Posted by & filed under Blog.

Conducting an online survey is a simple, cost-effective, and powerful way to identify the attitudes and behaviors of your target audience, your customers, or your employees. However, retrieving a satisfactory amount of survey responses is another story. In order to analyze and interpret your data to it’s full potential, the survey must yield a high enough response rate to guarantee results are accurate and scalable. Thinking of ways to increase…

Learn More

6 Factors to Consider When Choosing a Loyalty Program Platform For Your Small Business

Posted by & filed under Blog.

When implemented correctly, a loyalty program is a great way to build relationships with your existing customers and consequently increase sales. As you select a platform for your loyalty program, consider the following questions: Does the platform integrate with my point of sale (POS) system? To preserve a smooth customer experience at the point of sale, confirm that the loyalty program platform you select integrates with your POS system. This…

Learn More

3 Tips for Optimizing Local Search Results

Posted by & filed under Blog.

For small to mid-size businesses, showing up as a top result in Google makes a world of difference. However, ranking as a high search in Colorado isn’t going to help increase sales for your company that only serves Rhode Island. Search engines have been revamping their results to be more focused on serving local, relevant results to their users. For local and regional businesses, ranking high on location-based services and…

Learn More

Website Redesign for the Customer Journey

Posted by & filed under Blog.

Remember the 90s, when websites included things like page counters, cheesy music that played on load, clip-art graphics, and intensely patterned backgrounds? We’ve come a long way in the digital age (thank goodness), and creating a professional, responsive, user-friendly website is more important than ever. If it’s been awhile since you’ve updated your website or the results from your web traffic haven’t been as strong as you’d like, it may…

Learn More

Facebook Advertising – Keys to Setting Up Effective Campaigns

Posted by & filed under Blog.

With over 1.4 billion users worldwide, Facebook advertising has come a long way over the past few years (and even months!). Compared to other display channels, Facebook can be relatively inexpensive and offers more visibility into audience performance. Once you have a Facebook page, you are free to start setting up audiences and campaigns. But first, here are some important thing you should consider to maximize effectiveness. Targeting the Right…

Learn More