3 New Facebook Features Every Small Business Should Know About

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From the layout of the News Feed to the way you ‘like’ a picture, Facebook is constantly changing. Especially in its function as a platform for businesses, Facebook has made great strides and is evolving continuously. Read on to learn more about new, relevant features that are simple to implement and will take your company profile to the next level. Shop Section The Shop Section is a great add-on Page…

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Tips for Using LinkedIn as a Lead Generation Tool

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LinkedIn is widely regarded as a go-to social media platform for recruitment purposes; streamlining the application process for job seekers, the sourcing/screening process for recruiters, and facilitating direct communication between the two. There is also a pervasive misconception that LinkedIn’s value begins and ends at these recruitment-centric applications. In practice, LinkedIn is also a powerful platform for lead generation purposes. LinkedIn is rated as the most effective social platform for…

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3 Easy Ways to Drive More Call Conversions

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What makes your phone ring? In the increasingly mobile marketing world, phone calls remain the engine of sales. As more and more people have access to smart phones, “click-to-call” has become an instant way for customers to interact with businesses at the touch of a button. Whether you own a small business or a multi-national company, chances are that you stand to gain more conversions by encouraging mobile calls during…

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4 Weekly Google Analytics Reports Every Business Should Set Up

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Google Analytics is a valuable asset that many businesses overlook. Companies may get overwhelmed by the large amount of data and endless analytical views. However, there are four reports every business should review on a weekly basis, and by setting up scheduled email reports the company does not have to login to Google Analytics to view these reports. Setting Up Weekly Reports You need to first set up the automated…

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5 Tips for Getting Your Press Release Published

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A press release is a fantastic way of sharing your exciting news with the community- if it gets published. Journalists love press releases when they make their job easy and do not create more work for them to do. Once you have an understanding of how to write and format a press release, take a few minutes to make sure your press release is publishing-ready. 1. Use Your Headline as…

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Why Internal Marketing Shouldn’t Be Ignored

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So you have a great product, rock-solid marketing plan, and an eager target audience – you’re all set, right? Not so fast. Too often, business owners’ thoughts are focused on the external marketing of their offering and give little thought to how the product is understood or perceived internally. Why does this matter? Because your employees are on the front lines speaking every day with your current and future customers…

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Marketing Automation – What Platform Makes the Most Sense

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Marketing Automation has become one of the hottest topics in the industry over the past few years and because of this, there has been a surge in platforms that have some form of automation available. With so many options, it can be difficult to decide which makes the most sense for your business. The following post will provide a high level break down of marketing automation platforms and outline the…

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3 Best Practices for Website Switchovers

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Congratulations on your shiny new website!  A better website user experience, more intuitive navigation, and contemporary look and feel can make a big difference in terms of how prospects find and perceive your brand so congratulations on putting in the time and effort to get your website to the next level. Now that you’re almost ready to switch over to the new website, let’s go over 3 things that are…

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How to Get Results from Your Sales Team

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A lack of structure and process going into your sales force means a lack of results coming out of it. To run an effective, sales-driven organization, you must set team members up for success and hold them accountable. Set the sales team up for success in two key ways: assets and trainings. Assets build credibility for your company and will serve as tools that the sales team can leverage leading…

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Want to Increase Event Attendance? Leverage Your Presenters’ and Sponsors’ Networks

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If you’re a small- or mid-sized organization, promoting a conference can seem like a Herculean task. The trick is to promote smarter. You can segment your own database, create promotional content to share with your email database and social media followers, and send press releases to your media contacts. If your outreach stops here, however, you’re overlooking some strong allies: presenters and sponsors. Both these groups have an incentive to…

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