5 Tactics to Improve Survey Response Rates

Posted by & filed under Blog.

Conducting an online survey is a simple, cost-effective, and powerful way to identify the attitudes and behaviors of your target audience, your customers, or your employees. However, retrieving a satisfactory amount of survey responses is another story. In order to analyze and interpret your data to it’s full potential, the survey must yield a high enough response rate to guarantee results are accurate and scalable. Thinking of ways to increase…

Learn More

6 Factors to Consider When Choosing a Loyalty Program Platform For Your Small Business

Posted by & filed under Blog.

When implemented correctly, a loyalty program is a great way to build relationships with your existing customers and consequently increase sales. As you select a platform for your loyalty program, consider the following questions: Does the platform integrate with my point of sale (POS) system? To preserve a smooth customer experience at the point of sale, confirm that the loyalty program platform you select integrates with your POS system. This…

Learn More

3 Tips for Optimizing Local Search Results

Posted by & filed under Blog.

For small to mid-size businesses, showing up as a top result in Google makes a world of difference. However, ranking as a high search in Colorado isn’t going to help increase sales for your company that only serves Rhode Island. Search engines have been revamping their results to be more focused on serving local, relevant results to their users. For local and regional businesses, ranking high on location-based services and…

Learn More

Website Redesign for the Customer Journey

Posted by & filed under Blog.

Remember the 90s, when websites included things like page counters, cheesy music that played on load, clip-art graphics, and intensely patterned backgrounds? We’ve come a long way in the digital age (thank goodness), and creating a professional, responsive, user-friendly website is more important than ever. If it’s been awhile since you’ve updated your website or the results from your web traffic haven’t been as strong as you’d like, it may…

Learn More

Facebook Advertising – Keys to Setting Up Effective Campaigns

Posted by & filed under Blog.

With over 1.4 billion users worldwide, Facebook advertising has come a long way over the past few years (and even months!). Compared to other display channels, Facebook can be relatively inexpensive and offers more visibility into audience performance. Once you have a Facebook page, you are free to start setting up audiences and campaigns. But first, here are some important thing you should consider to maximize effectiveness. Targeting the Right…

Learn More

3 New Facebook Features Every Small Business Should Know About

Posted by & filed under Blog.

From the layout of the News Feed to the way you ‘like’ a picture, Facebook is constantly changing. Especially in its function as a platform for businesses, Facebook has made great strides and is evolving continuously. Read on to learn more about new, relevant features that are simple to implement and will take your company profile to the next level. Shop Section The Shop Section is a great add-on Page…

Learn More

Tips for Using LinkedIn as a Lead Generation Tool

Posted by & filed under Blog.

LinkedIn is widely regarded as a go-to social media platform for recruitment purposes; streamlining the application process for job seekers, the sourcing/screening process for recruiters, and facilitating direct communication between the two. There is also a pervasive misconception that LinkedIn’s value begins and ends at these recruitment-centric applications. In practice, LinkedIn is also a powerful platform for lead generation purposes. LinkedIn is rated as the most effective social platform for…

Learn More

3 Easy Ways to Drive More Call Conversions

Posted by & filed under Blog.

What makes your phone ring? In the increasingly mobile marketing world, phone calls remain the engine of sales. As more and more people have access to smart phones, “click-to-call” has become an instant way for customers to interact with businesses at the touch of a button. Whether you own a small business or a multi-national company, chances are that you stand to gain more conversions by encouraging mobile calls during…

Learn More

4 Weekly Google Analytics Reports Every Business Should Set Up

Posted by & filed under Blog.

Google Analytics is a valuable asset that many businesses overlook. Companies may get overwhelmed by the large amount of data and endless analytical views. However, there are four reports every business should review on a weekly basis, and by setting up scheduled email reports the company does not have to login to Google Analytics to view these reports. Setting Up Weekly Reports You need to first set up the automated…

Learn More

5 Tips for Getting Your Press Release Published

Posted by & filed under Blog.

A press release is a fantastic way of sharing your exciting news with the community- if it gets published. Journalists love press releases when they make their job easy and do not create more work for them to do. Once you have an understanding of how to write and format a press release, take a few minutes to make sure your press release is publishing-ready. 1. Use Your Headline as…

Learn More