Marketing Automation – What Platform Makes the Most Sense

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Marketing Automation has become one of the hottest topics in the industry over the past few years and because of this, there has been a surge in platforms that have some form of automation available. With so many options, it can be difficult to decide which makes the most sense for your business. The following post will provide a high level break down of marketing automation platforms and outline the…

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3 Best Practices for Website Switchovers

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Congratulations on your shiny new website!  A better website user experience, more intuitive navigation, and contemporary look and feel can make a big difference in terms of how prospects find and perceive your brand so congratulations on putting in the time and effort to get your website to the next level. Now that you’re almost ready to switch over to the new website, let’s go over 3 things that are…

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How to Get Results from Your Sales Team

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A lack of structure and process going into your sales force means a lack of results coming out of it. To run an effective, sales-driven organization, you must set team members up for success and hold them accountable. Set the sales team up for success in two key ways: assets and trainings. Assets build credibility for your company and will serve as tools that the sales team can leverage leading…

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Want to Increase Event Attendance? Leverage Your Presenters’ and Sponsors’ Networks

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If you’re a small- or mid-sized organization, promoting a conference can seem like a Herculean task. The trick is to promote smarter. You can segment your own database, create promotional content to share with your email database and social media followers, and send press releases to your media contacts. If your outreach stops here, however, you’re overlooking some strong allies: presenters and sponsors. Both these groups have an incentive to…

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Optimize Your Landing Pages to Improve Your Paid Search Strategy

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Landing pages impact key components of your paid search campaigns, specifically quality scores, ad rankings and advertising costs. Paid search platforms, such as Google AdWords, want to ensure their users are receiving the most relevant information they are searching for during their user experience. Google and other paid search platforms measure the users’ experience based on how relevant a landing page is compared to the ad that was being advertised….

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Selecting a Google AdWords bid strategy to achieve your company’s goal

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The first step in selecting a bid strategy for Google AdWords is to decide on your company’s or project goals. Since bid strategies are set at the campaign level, you’ll need to decide on one main goal for each campaign. Do you want to drive traffic to your website or to a specific page within your site? Do you want customers to fill out an online form, complete a purchase,…

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Tips for Choosing the Right Online Survey Partner for Your Business

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First time building a survey? Below is a list of questions that I wish I’d had in my back pocket when I built my first survey. Consider these questions as you research online survey partners. Whether you’re polling the general public, current customers, or people who have worn knee-high socks with their Birkenstocks in the past year, you can confidently choose a partner who will help you get the accurate insights you need.

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Unlimited choices with a limited budget: Implement the right tactics to build brand awareness

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You want to grow your business and build bran awareness. You have countless channels to choose from, infinite sales representatives banging down your door with the “perfect solution,” and limited resources. So, where do you focus your efforts? While there’s no one-size-fits-all marketing mix, tactics generally fall into two buckets: Brand awareness and direct response. But before you can decide which type will be best to promote your product or service,…

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Content Marketing Defined

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The term content marketing – the strategic approach to providing relevant and valuable content to a defined audience – originated in the early 1990’s and gained popularity with the growth of online marketing. In 2014, Forbes Magazine reported that over 90% of B2B marketers include content marketing in their overall marketing plan. So what exactly is content marketing and how does it apply to your business?   With the rise…

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