The Ultimate Guide to Executing Your Next Webinar

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You’ve decided to host a webinar. Now what? Webinars can be highly effective in the B2B space for building brand credibility, developing thought leadership, and getting in front of many interested leads at once and at a low cost. So how do you get the most out of your next webinar? Have a solid plan that takes you from preparation to follow-up. Know what you’re working towards. What are your…

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How to Effectively Utilize Your Media Contact List

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Whether you’ve used Cision or built your media contact list through numerous Google searches, it’s likely that hours of labor have gone into making your list of influencers and contacts robust. Now that you have a list, make sure your using it to its potential and exercising healthy outreach when you have news to be covered. For introverts (or those of us not familiar with media communications), public relations may…

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5 Tactics to Improve Survey Response Rates

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Conducting an online survey is a simple, cost-effective, and powerful way to identify the attitudes and behaviors of your target audience, your customers, or your employees. However, retrieving a satisfactory amount of survey responses is another story. In order to analyze and interpret your data to it’s full potential, the survey must yield a high enough response rate to guarantee results are accurate and scalable. Thinking of ways to increase…

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6 Factors to Consider When Choosing a Loyalty Program Platform For Your Small Business

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When implemented correctly, a loyalty program is a great way to build relationships with your existing customers and consequently increase sales. As you select a platform for your loyalty program, consider the following questions: Does the platform integrate with my point of sale (POS) system? To preserve a smooth customer experience at the point of sale, confirm that the loyalty program platform you select integrates with your POS system. This…

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3 Tips for Optimizing Local Search Results

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For small to mid-size businesses, showing up as a top result in Google makes a world of difference. However, ranking as a high search in Colorado isn’t going to help increase sales for your company that only serves Rhode Island. Search engines have been revamping their results to be more focused on serving local, relevant results to their users. For local and regional businesses, ranking high on location-based services and…

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Website Redesign for the Customer Journey

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Remember the 90s, when websites included things like page counters, cheesy music that played on load, clip-art graphics, and intensely patterned backgrounds? We’ve come a long way in the digital age (thank goodness), and creating a professional, responsive, user-friendly website is more important than ever. If it’s been awhile since you’ve updated your website or the results from your web traffic haven’t been as strong as you’d like, it may…

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Facebook Advertising – Keys to Setting Up Effective Campaigns

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With over 1.4 billion users worldwide, Facebook advertising has come a long way over the past few years (and even months!). Compared to other display channels, Facebook can be relatively inexpensive and offers more visibility into audience performance. Once you have a Facebook page, you are free to start setting up audiences and campaigns. But first, here are some important thing you should consider to maximize effectiveness. Targeting the Right…

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3 New Facebook Features Every Small Business Should Know About

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From the layout of the News Feed to the way you ‘like’ a picture, Facebook is constantly changing. Especially in its function as a platform for businesses, Facebook has made great strides and is evolving continuously. Read on to learn more about new, relevant features that are simple to implement and will take your company profile to the next level. Shop Section The Shop Section is a great add-on Page…

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Tips for Using LinkedIn as a Lead Generation Tool

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LinkedIn is widely regarded as a go-to social media platform for recruitment purposes; streamlining the application process for job seekers, the sourcing/screening process for recruiters, and facilitating direct communication between the two. There is also a pervasive misconception that LinkedIn’s value begins and ends at these recruitment-centric applications. In practice, LinkedIn is also a powerful platform for lead generation purposes. LinkedIn is rated as the most effective social platform for…

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3 Easy Ways to Drive More Call Conversions

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What makes your phone ring? In the increasingly mobile marketing world, phone calls remain the engine of sales. As more and more people have access to smart phones, “click-to-call” has become an instant way for customers to interact with businesses at the touch of a button. Whether you own a small business or a multi-national company, chances are that you stand to gain more conversions by encouraging mobile calls during…

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