Want to Increase Event Attendance? Leverage Your Presenters’ and Sponsors’ Networks

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If you’re a small- or mid-sized organization, promoting a conference can seem like a Herculean task. The trick is to promote smarter. You can segment your own database, create promotional content to share with your email database and social media followers, and send press releases to your media contacts. If your outreach stops here, however, you’re overlooking some strong allies: presenters and sponsors. Both these groups have an incentive to…

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Optimize Your Landing Pages to Improve Your Paid Search Strategy

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Landing pages impact key components of your paid search campaigns, specifically quality scores, ad rankings and advertising costs. Paid search platforms, such as Google AdWords, want to ensure their users are receiving the most relevant information they are searching for during their user experience. Google and other paid search platforms measure the users’ experience based on how relevant a landing page is compared to the ad that was being advertised….

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Selecting a Google AdWords bid strategy to achieve your company’s goal

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The first step in selecting a bid strategy for Google AdWords is to decide on your company’s or project goals. Since bid strategies are set at the campaign level, you’ll need to decide on one main goal for each campaign. Do you want to drive traffic to your website or to a specific page within your site? Do you want customers to fill out an online form, complete a purchase,…

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Tips for Choosing the Right Online Survey Partner for Your Business

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First time building a survey? Below is a list of questions that I wish I’d had in my back pocket when I built my first survey. Consider these questions as you research online survey partners. Whether you’re polling the general public, current customers, or people who have worn knee-high socks with their Birkenstocks in the past year, you can confidently choose a partner who will help you get the accurate insights you need.

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Unlimited choices with a limited budget: Implement the right tactics to build brand awareness

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You want to grow your business and build bran awareness. You have countless channels to choose from, infinite sales representatives banging down your door with the “perfect solution,” and limited resources. So, where do you focus your efforts? While there’s no one-size-fits-all marketing mix, tactics generally fall into two buckets: Brand awareness and direct response. But before you can decide which type will be best to promote your product or service,…

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Content Marketing Defined

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The term content marketing – the strategic approach to providing relevant and valuable content to a defined audience – originated in the early 1990’s and gained popularity with the growth of online marketing. In 2014, Forbes Magazine reported that over 90% of B2B marketers include content marketing in their overall marketing plan. So what exactly is content marketing and how does it apply to your business?   With the rise…

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Make Your Video Stand Out of the Pack on YouTube

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YouTube is the world’s second largest search engine with two billion videos streamed yearly. Video optimization will expose your company’s brand to a universe of new prospects. Most companies film a video, put it on YouTube, and think they are done. However, if you want to stand out in the pack, there are steps to optimize your video and make your investment worth every penny. To make this post as…

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8 Blogging Tactics to Support Your Business

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Is blogging still important for your company? Years after Content was declared King, many question whether blogging is worth the time spent researching and writing worthwhile entries. The reality is that blogging is absolutely still relevant and worthwhile for several reasons: blogging can be a valuable tactic to attract new visitors to your website, establish you as an industry expert and help convert traffic into leads. Perhaps most importantly, blogging…

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Yelp: Can I do anything about those irrelevant reviews?

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Yelp was founded in 2004 as a forum for crowd-sourced reviews and has always been known for standing behind the customer. Yelp’s algorithm, in which it decides which reviews to bring to the top of a company page, has always been questioned by small and mid-sized business owners. Is there any controlling Yelp? In many cases, Yelp will allow users to stand behind their reviews, but there are some examples…

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