Marketing Automation is not for Every Business

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You may have heard of marketing automation, or perhaps a marketing automation platform such as HubSpot, Pardot, or Marketo.  These and other marketing automation platforms (MAPs) can be extremely useful and powerful tools.  They automate marketing activities to move prospects down their decision journeys. MAPs can score leads, send out email drips (a series of emails that nurtures prospects with tailored content), potentially integrate with your CRM, help look up…

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The Importance of SEO Maintenance

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Over time your website and its content will evolve. You will add pages and change the content of some pages in order to provide the most relevant information to your customers. Updating your SEO is just as important as updating your website content. Not doing so will result in a website with quality content that qualified visitors do not see. To ensure that you are optimizing your SEO, we recommend…

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5 Essential Sections Every Marketing Plan Should Have

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Whether your organization already has robust marketing efforts in place or not, a watertight marketing plan is an indispensable roadmap to achieving its marketing goals. Maybe you’re running PPC campaigns or Facebook Ads that convert droves of customers, or you’re consistently generating long lists of leads at trade shows to feed to your sales team. Why invest in a marketing plan? Because without looking at the bigger picture, defining your…

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B2B Outreach Campaigns: 5 Steps for Success

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“Content is King”: no doubt that nowadays, B2B marketers heavily rely on the inbound marketing paradigm when they build lead generation programs. As a matter of fact, 71% of B2B marketers are using content marketing to generate leads. However, stats show that outbound marketing brings up to 40% of new B2B leads each year. Inbound marketing takes time, both for preparing tools and contents, and for getting actual results in…

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4 Tips for Successful Event Marketing

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As consumers, you know the drill: finish a 5k, stroll through the county fair, or walk out of a big concert and you will inevitably encounter companies giving away free pens or offering limited time deals. You know how to avoid a rep you don’t want to talk to and how to grab the swag and go. So as a marketer, you know that running a promotion or canvassing at…

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5 Helpful Tools for Small Business Owners

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Perhaps the toughest part about being a small business owner or working for a small company is having to wear so many hats. Sales, marketing, finance, human resources – all of these areas need attention and are crucial to the success of any business. Luckily, many online tools exist that can help small businesses streamline their communication and hopefully make their lives a bit less stressful. All of the tools…

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Small Businesses Looking for Value Out of Social Media Need to Start with the Basics

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If your business is not on some type of social media platform, you’d be known as a laggard. To be clear, a laggard is a person (or in this case a business) who makes slow progress and falls behind others. They represent about 2.5% of companies in existence. Presuming you’re not a laggard and your business is utilizing a social media platform, the next BIG question becomes – is this…

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Improve Your SEO Today with Google’s Search Console Tool

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If your site does not have a Google Search Console account, you are missing out on a huge opportunity to improve your organization’s SEO. Google Search Console, formally known as Google Webmaster Tools, is a free service offered by Google that helps you monitor and maintain your site’s presence in Google Search results. The Search Console tool is very practical and essentially creates a unique checklist of SEO issues to…

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3 Steady Lead Sources to Optimize Marketing Automation Efforts

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You have a marketing automation platform in place, but the ROI you expected isn’t there. You’re continually reaching out to the same leads and struggling to get new ones into the pipeline. If this scenario reads all-too-familiar, here are three ways to optimize the effectiveness of your marketing automation platform by having steady sources of inbound leads.   Place high-quality content behind lead capture forms. Build pieces of industry-leading content…

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Tips for an All Star LinkedIn Profile

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LinkedIn is the largest professional social media platform with over 350 million users. Not only is it important for you to be part of this community, but you need to have a strong profile to stand out amongst so many users. Luckily, LinkedIn tells you how strong your profile is, Beginner, Intermediate, Advanced, Expert, or All Star, so you know if you have to give it some more attention. Generally…

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