5 Helpful Tools for Small Business Owners

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Perhaps the toughest part about being a small business owner or working for a small company is having to wear so many hats. Sales, marketing, finance, human resources – all of these areas need attention and are crucial to the success of any business. Luckily, many online tools exist that can help small businesses streamline their communication and hopefully make their lives a bit less stressful. All of the tools…

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Small Businesses Looking for Value Out of Social Media Need to Start with the Basics

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If your business is not on some type of social media platform, you’d be known as a laggard. To be clear, a laggard is a person (or in this case a business) who makes slow progress and falls behind others. They represent about 2.5% of companies in existence. Presuming you’re not a laggard and your business is utilizing a social media platform, the next BIG question becomes – is this…

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Improve Your SEO Today with Google’s Search Console Tool

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If your site does not have a Google Search Console account, you are missing out on a huge opportunity to improve your organization’s SEO. Google Search Console, formally known as Google Webmaster Tools, is a free service offered by Google that helps you monitor and maintain your site’s presence in Google Search results. The Search Console tool is very practical and essentially creates a unique checklist of SEO issues to…

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3 Steady Lead Sources to Optimize Marketing Automation Efforts

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You have a marketing automation platform in place, but the ROI you expected isn’t there. You’re continually reaching out to the same leads and struggling to get new ones into the pipeline. If this scenario reads all-too-familiar, here are three ways to optimize the effectiveness of your marketing automation platform by having steady sources of inbound leads.   Place high-quality content behind lead capture forms. Build pieces of industry-leading content…

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Tips for an All Star LinkedIn Profile

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LinkedIn is the largest professional social media platform with over 350 million users. Not only is it important for you to be part of this community, but you need to have a strong profile to stand out amongst so many users. Luckily, LinkedIn tells you how strong your profile is, Beginner, Intermediate, Advanced, Expert, or All Star, so you know if you have to give it some more attention. Generally…

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Build a Website Wireframe that Matters

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A wireframe is so much more than a tabular black and white document. As one of the first outputs of a website rebuild, wireframes play an instrumental role in guiding the visual and technical direction of a new site. And yet, they tend to leave an unsettling impression on a client. “Why would my site look anything like this?” many wonder aloud upon setting sights on one for the first…

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Think Mobile

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More and more prospects are interacting on the web on-the-fly. Your website, content and marketing  strategies all need to be mobile-friendly — in order to fully leverage the benefits of this new reality. In early 2014, Internet usage on mobile devices surpassed PC traffic, irreversibly transforming the marketing landscape. The busy modern lifestyle has consumers almost constantly on the move. Your marketing has to keep up with them in order to…

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Simple Google Analytics: Using Insights to Improve Your Website

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Google Analytics can be a very powerful tool.  Although it can enable specialists to dig deep to use more complex features, its’ true power may be accessibility.  This blog post is perfect for business owners who have zero or limited Google Analytics experience (and limited time) but are looking to quickly learn more about their website and what they can do to improve it. In this post, we’ll talk about…

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Tips for Delivering a Successful Direct Mail Campaign to Your Target Audience

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In the marketing world today, there are hundreds of ways to reach out to your customers. But which method allows you to not only reach out but hand deliver your company’s ads and messaging? Direct mail. Direct mail not only allows you to hand deliver your messaging to your target audience, but it offers a higher return on investment because it’s being delivered to the right person. With direct mail…

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5 More Tips to Drive Traffic to Your Website with Content Marketing

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If you’ve implemented the five tips to drive more traffic to your website with search marketing, you are ahead of many business owners. Search engine optimization is critical to acquire leads online, but don’t forget about content marketing. If you’re looking to continuously grow your volume of website visitors, you need a multi-faceted approach over time. That’s why we’ve put together 5 ideas for content marketing that can help grow…

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