Tips for Choosing the Right Online Survey Partner for Your Business

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First time building a survey? Below is a list of questions that I wish I’d had in my back pocket when I built my first survey. Consider these questions as you research online survey partners. Whether you’re polling the general public, current customers, or people who have worn knee-high socks with their Birkenstocks in the past year, you can confidently choose a partner who will help you get the accurate insights you need.

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Unlimited choices with a limited budget: Implement the right tactics to build brand awareness

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You want to grow your business and build bran awareness. You have countless channels to choose from, infinite sales representatives banging down your door with the “perfect solution,” and limited resources. So, where do you focus your efforts? While there’s no one-size-fits-all marketing mix, tactics generally fall into two buckets: Brand awareness and direct response. But before you can decide which type will be best to promote your product or service,…

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Content Marketing Defined

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The term content marketing – the strategic approach to providing relevant and valuable content to a defined audience – originated in the early 1990’s and gained popularity with the growth of online marketing. In 2014, Forbes Magazine reported that over 90% of B2B marketers include content marketing in their overall marketing plan. So what exactly is content marketing and how does it apply to your business?   With the rise…

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Make Your Video Stand Out of the Pack on YouTube

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YouTube is the world’s second largest search engine with two billion videos streamed yearly. Video optimization will expose your company’s brand to a universe of new prospects. Most companies film a video, put it on YouTube, and think they are done. However, if you want to stand out in the pack, there are steps to optimize your video and make your investment worth every penny. To make this post as…

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8 Blogging Tactics to Support Your Business

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Is blogging still important for your company? Years after Content was declared King, many question whether blogging is worth the time spent researching and writing worthwhile entries. The reality is that blogging is absolutely still relevant and worthwhile for several reasons: blogging can be a valuable tactic to attract new visitors to your website, establish you as an industry expert and help convert traffic into leads. Perhaps most importantly, blogging…

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Yelp: Can I do anything about those irrelevant reviews?

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Yelp was founded in 2004 as a forum for crowd-sourced reviews and has always been known for standing behind the customer. Yelp’s algorithm, in which it decides which reviews to bring to the top of a company page, has always been questioned by small and mid-sized business owners. Is there any controlling Yelp? In many cases, Yelp will allow users to stand behind their reviews, but there are some examples…

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How High Performance Can Be Part of Your Culture

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Company culture is very nuanced and complex. It’s intential and can be cultivated, but it’s also a natural byproduct of the people who make up your company. For that reason, no company can truly recreate the great cultures we hear about at Zappos or Twitter. We can, however, look to others to understand the success behind great company culture and the creation of genuinely motivated teams. On a recent episode…

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Optimize Your Social Platforms for Local SEO

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There has typically been a large focus on SEO best practices for a company’s website including content, website architecture, meta data and linking. These sections of SEO are critical for a website’s search ranking, but as social media rises in importance, the more natural, less manufactured aspects – such as social identity, engagement, and interaction – have become increasingly important standards for SEO efforts. When increasing social SEO efforts, many…

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What Business Owners Should Know About Retargeting Ads

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For organizations that convert sales through their websites, digital advertising can be a powerful way to drive online users to your products. Most online ads target new customers and bring them to your website for the first time. However, the path to buying is not always linear. In a perfect world, online ads would attract customers to your website, where they would educate themselves about the company and the different…

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Marketing Automation is not for Every Business

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You may have heard of marketing automation, or perhaps a marketing automation platform such as HubSpot, Pardot, or Marketo.  These and other marketing automation platforms (MAPs) can be extremely useful and powerful tools.  They automate marketing activities to move prospects down their decision journeys. MAPs can score leads, send out email drips (a series of emails that nurtures prospects with tailored content), potentially integrate with your CRM, help look up…

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