If you own or manage a small or midsize business, you’re probably not seeing the results you hoped for. Market Smarter is designed to help effect the systemic change that is vital for your program’s success and profitability. It’s time to throw out all your preconceptions about marketing and begin anew.
Learn what it takes to begin marketing smarter in today’s rapidly changing marketing environment.
Topics discussed include:
- Why marketing is broken
- Going from push to pull
- Thinking about why instead of what
- Embracing metrics and accountability
- Thinking partners, not vendors
- The wisdom of building a tribe
- Marketing reborn