PROVIDENCE, RI – OCTOBER 31, 2011
TribalVision is pleased to announce that Younes Lattenist, the company’s Co-Founder and Director of EU Operations, was recently interviewed by the Belgian National Business Television channel “Canal Z” to discuss how QR codes fit into a company’s overall marketing portfolio.
Canal Z is a business news outlet that attracts approximately 315,000 daily viewers from local and international business communities. Canal Z executives requested an interview with Younes after reading his thoughts in Trends Tendances Magazine on the role sound marketing strategy plays in the long-term health of a company. For their weekly media and marketing segment, Canal Z looked to Younes to explain the latest marketing trend – QR code technology – and how business owners should incorporate this new tactic within their marketing mix.
In his interview, Younes discussed the reasons why so many companies are falling short in effectively leveraging this new technology. He alleged that while many companies have jumped on the QR code bandwagon, a small percentage are sophisticated in their approach and an even smaller percentage are tying their campaigns to clearly articulated marketing objectives. The firms that are ‘best in class’ in their QR code approach are using the technology in ways that bridge the digital divide between traditional and online media – in essence integrating both worlds into a coherent and powerful communication engine that delights early-adopter consumers who are looking to be engaged with a brand.
About TribalVision
TribalVision is a marketing consulting firm whose mission is to help small to midsize businesses market smarter. As a marketing department for hire, TribalVision is a flexible, cost-effective alternative to the traditional marketing solutions available to the business community. TribalVision’s value-add includes strategy crafting, channel-mix optimization, tactics implementation, executive leadership services and brand building.
To learn more, visit tribalvision.com, contact mmorris@tribalvision.com or call us at 401-272-1300.