PROVIDENCE, RI – August 5, 2013
TribalVision Founder and CEO Chris Ciunci recently presented to a group of business leaders at the CEO Club of Boston, an organization that provides opportunities for CEOs to expand their networks and receive critical information to improve their organizations.
Ciunci’s hour long presentation focused on the most effective ways to generate business in the “new normal economy” that CEOs today are facing. “The tried and true marketing efforts of yesterday that focused around traditional media are no longer working, and I’m excited to bring a fresh perspective to the room that includes more cost effective and impactful channels that often are not discussed by ad agencies and other marketing firms, “ said Ciunci.
His presentation broke down the myths of marketing and offered practical cost-effective solutions that dig deeper than the traditional paid media channels that are widely used. Instead of viewing marketing in terms of tactics, Ciunci asked CEOs to see marketing through a holistic, strategy-based lens. Ciunci emphasized that push-based marketing using interruption-based techniques no longer works: successful marketers now must create stories that humanizes products and engages audiences in ways that transform prospects into passionate brand advocates.
The results of marketing efforts are not immediately noticeable, and Ciunci suggests that companies focus on becoming a thought leader in their niche. “You can’t succeed in the long run without differentiating yourself and positioning your organization as a credible resource that is a reservoir of relevant, useful information that customers value.”
Ciunci explains that the most cost effective way to generate business is to go beyond standard tactics that include email marketing, social media, and paid search, by becoming much more guerilla in one’s approach. Marketing initiatives such as segmenting one’s customer base to find effective cross-sell and upsell opportunities and focusing on retention techniques such as coordinating customer summits and advisory boards are often much more powerful in results when compared to less sophisticated paid channels that are easy to deploy but difficult to quantify and see results.
About TribalVision
TribalVision is a marketing consulting firm whose mission is to help small to midsize businesses market smarter. As a marketing department for hire, TribalVision is a flexible, cost-effective alternative to the traditional marketing solutions available to the global business community. TribalVision offers its clients marketing strategy development, channel-mix optimization, tactics implementation, and executive leadership services. TribalVision is transforming the traditional marketing landscape by focusing on interactive e-marketing channels that often cost less, deliver more and are more measurable versus the standard suite of channels that have been broken for quite some time.
To learn more, visit tribalvision.com, contact alatosek@tribalvision.com or call us at 401-272-1300.