November 13, 2017
TribalVision Managing Partner Chris Ciunci traveled to Orlando, Florida last week to speak at the 2017 Total Tech Summit. His presentation focused on the benefits of embracing an Account Based Marketing approach and the steps needed for successful execution. Produced by AE Ventures, the Total Tech Summit is designed to connect attendees with both peers and vendors that can become trusted advisors to help grow and improve their businesses. The Summit spanned three days and was held at the Orange County Convention Center.
Ciunci’s presentation spoke to the rise of Account Based Marketing (ABM) as a powerful marketing strategy that takes a 1:1 personalized and targeted approach to one’s marketing efforts in which sales and marketing teams work together to outreach to and win best-fit accounts. Broken down into five-steps, this approach allows the sales team to identify accounts with the highest revenue potential, and enables the marketing team to develop a tailored campaign to contacts at these accounts. Being the sole marketing speaker at the summit, Ciunci distilled his knowledge of Account Based Marketing to the 400+ Summit integrators and attendees.
“I’m honored to have been selected to be the marketing speaker at such a prestigious and well-attended event,” Ciunci stated upon returning. “The old ways of marketing just aren’t working anymore, and many are ill prepared to capitalize on newer, more targeted marketing tactics; Account Based Marketing is essential to drive sales growth.”
About Total Tech Summit
The Total Tech Summit is a unique event designed to pair vendors in the tech industry with VIP level integrators in the residential, commercial and security integration industries. Total Tech Summit is not the typical networking event where success is measured in leads generated by superficial badge scans. Instead, at Total Tech Summit, your success is measured by sales relationships forged at the event. Each Sponsor is guaranteed one-on-one, boardroom or general session meetings with their targets. To deliver the most valuable channel partnering opportunities, our Total Tech Summit staff meticulously chooses VIP level residential, commercial and security integrators to attend the event.
As an outsourced marketing department for hire, TribalVision’s mission is to help organizations grow. This is achieved by combining intelligent strategy with tactical execution in a hands-on, results-driven manner. TribalVision utilizes its clients’ marketing budgets as efficiently and intelligently as possible – ensuring that each dollar spent maximizes awareness and generates new business. TribalVision’s unique marketing model is designed to fully align interests with client outcomes – guaranteeing an objective, client-first partnership. This is demonstrated in the firm’s fee-based compensation structure, “roll up your sleeves” mindset, metrics-driven approach, and role as a trusted marketing resource tasked to help navigate organizations to higher grounds. To learn more, visit www.TribalVision.com.