Marketing Redefined podcast
Positive Business with Patricia Raskin • WPRV AM790
Today, companies need to think about marketing in a whole new light. In this interview, Chris Ciunci discusses the need to develop a marketing strategy that becomes an essential part of your brand across all facets of the business. The idea is to create a distinct perceived difference — using a variety of marketing assets and touchpoints —in order to engage customers, build relationships and develop a tribe of passionate brand advocates that engage with your company.