The Seven Deadly Sins of Marketing-IT Relationships podcast
As marketers adopt new digital strategies, they are increasingly working with IT teams, who often hold the keys to their company’s digital kingdom. Unfortunately, this new online reality also highlights the traditionally rocky relationship between Marketing and IT. In this podcast, Manager Meghan Lockwood and UR Business Network host Jeff Rice detail the “Seven Deadly Sins” that can derail teamwork between marketing and IT departments. They also describe core elements of great IT-marketing unions and what keys strategies companies must adopt to ensure a seamless working relationship.