The Marketing Revolution podcast
Positive Business with Patricia Raskin • WPRV AM790
With thousands of channels to choose from, the marketing possibilities for small business owners are more exciting and robust than ever. The resulting landscape is also complex and confusing. Chris Ciunci talks about the process of building a brand following by synthesizing the most pertinent elements of the online and offline worlds. He also speaks about the need to shift from a traditional sales-funnel mindset to one that focuses on strengthening a consumer’s decision journey with as organization.