TribalVision Managing Partner Chris Ciunci recently served as a panelist for the Exit Planning Exchange’s The Power of Branding event held at Bryant University. The breakfast event was held on June 16th and was well attended, with 50+ business owners and advisers in the room all taking part in a lively discussion that extended past the allotted 2-hour time window.
The XPX event focused on how company branding, when done properly, can engage an internal workforce, distinguish a company in the marketplace and produce above average profits. Chris, alongside panelists Tim Hebert and Chuck Dillon, shared his insights on the definition of branding and its contribution to expanded valuation multiples when a business is packaged for sale. Moderated by Norm Gauthier, Managing Partner of Heritage Hill Partners, the event was interactive as numerous business professionals asked questions and sought insight on how to practically implement branding techniques within their organizations and for their customers.
During the event, Chris shared his experiences working with business owners who often overlooked the meaning and importance of a brand. As he commented at the event, “Many business owners think a brand is a logo or catchy tagline or brochure when actually those are just symbols of a brand. A brand transcends those materials and goes much deeper into the heartbeat of an organization. Powerful brands are built brick by brick from everyone in an organization committed to delivering exceptional experiences to all who they come in contact with.”
Chris answered questions about the common pitfalls that he sees most organizations make when it comes to branding – ranging from poor messaging to a preoccupation with ROI-only activities to the confusion between marketing and branding activities. He also shared several practical takeaways for attendees in the room to begin implementing right away to strengthen their branding efforts. in hopes of giving all attendees actionable takeaways to be implemented immediately.
As an outsourced marketing department for hire, TribalVision’s mission is to help companies grow. This is achieved by combining intelligent strategy with tactical execution in a hands-on, results-driven manner. TribalVision utilizes its clients’ marketing budgets as efficiently and intelligently as possible – ensuring that each dollar spent maximizes awareness and generates new business. TribalVision’s unique marketing model is designed to fully align interests with client outcomes – guaranteeing an objective, client-first partnership. This is demonstrated in the firm’s fee-based compensation structure, “roll up your sleeves” mindset, metrics-driven approach, and role as a trusted marketing resource tasked to help navigate organizations to higher grounds.
About Exit Planning Exchange (XPX)
XPX is a multi-disciplinary community of professional advisors who work collaboratively to help owners build valuable businesses and assist them in preparing and executing a successful transition. Private company transitions require a broad view of the entire life cycle of a private company including; business value growth, business value transfer and owner life and legacy.