TribalVision Vice President Suzy Im was featured in the August 2014 issue of popular business magazine FORTUNE Korea. Selected for the featured interview based on her extensive experience in global marketing, communications, and strategy, Suzy discussed the increasing importance of inbound marketing with FORTUNE Korea.
The feature allowed Professor Im to discuss contemporary changes in the buying journey and offer advice to companies trying to adjust to the modern marketing climate. She discussed the importance of new strategies such as more sophisticated analysis of buying patterns and increased focus on content marketing. Professor Im also emphasized the importance of a long-term, integrated strategic marketing plan for companies, as compared to expensive advertising initiatives: “Companies don’t need big expenditures; they need big strategy. The fact that inbound marketing has become more effective signifies that the age of consumers needing to run around is now over.”
One of the greatest takeaways of the article was the importance of inbound marketing across company sizes. Size and big advertising budgets matter less in the contemporary marketing climate, and Suzy extolled the opportunities provided by content marketing for smaller businesses using inbound marketing. Suzy’s expertise in global markets also enabled her to offer advice to companies hoping to penetrate new markets. When asked about the Fortune Korea 4-page feature article, Suzy stated, “I was honored that a publication of the size and stature of Fortune Korea provided me with the platform and voice to let Korean and Asian organizations better understand the marketing revolution that companies of all sizes and geographies are experiencing. Organizations will either embrace this change or risk eventual extinction.”
Since joining TribalVision in 2013, Professor Im has served as a crucial figure in TribalVision’s entry into Asian markets. Suzy has also worked with Asian powerhouses such as LG, Samsung, and MK Media and has years of experience helping companies penetrate global markets in the most strategic and cost effective ways. TribalVision is delighted that readers of FORTUNE Korea will be able to benefit from Suzy’s expertise.
TribalVision is a Rhode Island and Boston marketing firm whose mission is to help organizations market smarter. As an outsourced marketing department for hire, TribalVision is a flexible, cost-effective alternative to the traditional marketing solutions available to the business community. TribalVision’s expertise includes marketing strategy development, channel-mix optimization, marketing tactics implementation, sales force optimization, and the building of highly differentiated brands. TribalVision’s interests-aligned, objective business model enables seamless integration with client teams to ensure that each marketing dollar spent works harder and goes farther. See more at www.tribalvision.com.
About FORTUNE Korea
FORTUNE magazine is a global leader in business journalism with a worldwide circulation of more than 1 million and a readership of nearly 5 million, with major franchises including the FORTUNE 500 and the FORTUNE 100 Best Companies to Work For. FORTUNE publishes English-language editions in Europe and Asia, and local-language editions in China, South Korea, TK TK And TK. FORTUNE Korea currently has a monthly circulation of 40,000 copies. Major advertisement partners include Samsung Electronics, Mercedes Benz Korea, Patec Philippe, Oris, Zegna Fashion, Dunhill Fashion, Montblanc Watch, Toyota Korea, Yamaha Golf, Romaro Golf, Exxon Mobil, Hana Tour, and IBK Bank. Fortune Korea has many regular subscribers in the business sector. It is also available at Asiana Airlines’ business lounge in over 70 different countries, and it is placed in all business class flights of Korean Air. More information is available at http://fortune.hankooki.com.