TribalVision CEO Chris Ciunci has been invited to give a talk to a group of Boston based businesses on the importance of search engine optimization in today’s marketing landscape. The business summit, to be held at the Harvard Club on June 11th, will cover a variety of topics geared towards small and medium-sized organizations looking to improve their online presence, performance, and efficiency.
Many small and mid-sized companies face steep competition from industry conglomerates when it comes to online presence. For these companies, smart SEO improvements can transform a websites’ performance. While bigger companies have teams devoted exclusively to managing their online image, smaller brands can leverage efficient targeted advertising to draw in their specific demographic, and edge out their competition. For instance, recognizing the key terms your customer base search for will identify which areas to emphasize on your website, and improve your appearance on the major search engines. With today’s sophisticated market analytics, your existing customer data can be a cost-effective way to identify strengths and draw in targeted, interested leads.
“Search engine optimization is one of those aspects of marketing that can seem overwhelming given the ever-changing rules of the game, but it doesn’t have to be so intimidating,” Chris said. “A big part of my presentation will be about educating the audience on the latest changes Google has made to its search algorithms. From there, I will translate that into a practical game plan these businesses can incorporate into their online strategies today without breaking the bank.” Chris’s one hour presentation will cover several topics, including the evolution of SEO, cost-effective ways to increase in-bound web traffic, and 10 tips to immediately improve your website’s search engine presence.
Charlie Ross, CEO of Welsh Consulting and organizer of the event anticipates that many Welsh clients will gain a great deal from the SEO presentation. “We’ve had a great relationship with TribalVision for many years, and Chris always brings achievable, actionable plans to our clients that they can start working on immediately,” Ross stated. “We’re very excited for his presentation, and we know our clients will learn a great deal from him.” Welsh Consulting offers comprehensive information technology consulting for companies throughout New England.
TribalVision is a Rhode Island and Boston marketing firm whose mission is to help organizations market smarter. As a marketing department for hire, TribalVision is a flexible, cost-effective alternative to the traditional marketing solutions available to the New England business community. TribalVision’s expertise includes marketing strategy development, channel-mix optimization, marketing tactics implementation, sales force optimization, and the building of highly differentiated brands. Our interests-aligned, objective business model enables us to integrate seamlessly with client teams to ensure that each marketing dollar spent works harder and goes farther. See more at www.tribalvision.com.
About Welsh Consulting
For 30 years, Welsh Consulting has helped discerning businesses get the best out of their computer technology. We provide solutions and services to firms who require constant stability and reliability in their computer systems. Our services include: IT project management, IT planning for new office build-outs and office relocation, network upgrades, virtualization solutions, cloud solutions, shared storage, high availability and disaster recovery planning, fully managed IT services, remote monitoring, computer equipment and software procurement. See more at www.welsh.com.