Press Releases

TribalVision CEO Chris Ciunci Presents “Digital Marketing for the Jewelry Industry” at FJATA’s Annual Convention

Posted

At this year’s Fashion Jewelry & Accessories Trade Association (FJATA) conference, held at Foxwoods Resort and Casino in Ledyard, Connecticut, TribalVision CEO Chris Ciunci served as the marketing keynote speaker to 100+ jewelry distributors in attendance. The audience ranged from multi-generational family run jewelry manufacturers to industry giants such as Kate Spade, Tiffany’s and Swarovski.

In his one-hour presentation, Chris addressed the difficult business environment jewelry distributors face today. Globalization, industry consolidation, hyper-competition and diminishing salesforce results have created an environment where effective, innovative marketing is more important than ever before. As Ciunci discussed during his presentation, “Gone are the days of relying on a local sales force equipped with a rolodex of relationships built over the years. The online giants are using cutting edge digital marketing tactics that many jewelry manufacturers are either unaware of or reluctant to embrace. In order to compete and win, businesses must build a formidable online presence or face extinction at the hands of global competitors.”

Ciunci stressed that an effective digital marketing strategy can be accomplished through smart management of free online tools and cost effective online marketing channels. “Only a decade ago these options were either non-existent or only available to the largest of jewelers, but all that has changed,” he explained. The online playing field has been leveled, and those companies willing to embrace change and make smart investments in digital marketing will come out on top. Ciunci finished the presentation with a walkthrough of the myriad of tools and online marketing channels that jewelers can start implementing right away – ranging from drip email marketing campaigns to Google paid search accounts to tools that will optimize their website’s online presence.

Brent Cleaveland, FJATA’s Executive Director, welcomed Chris’ message and the practical nature of the marketing advice. Brent stated, “The majority of our association members needed to hear what Chris had to say. Chris certainly understands what our industry is facing and did an excellent job in providing a clear digital marketing roadmap our members can follow when they get to their desks tomorrow. Chris brought forth practical marketing tips that were not over the heads of my members and can be implemented right away.”

About TribalVision

TribalVision is a Rhode Island and Boston marketing firm whose mission is to help organizations market smarter. As a marketing department for hire, TribalVision is a flexible, cost-effective alternative to the traditional marketing solutions available to the Rhode Island business community. TribalVision’s expertise includes marketing strategy development, channel-mix optimization, marketing tactics implementation, sales force optimization, and the building of highly differentiated brands. Our interests-aligned, objective business model enables us to integrate seamlessly with client teams to ensure that each marketing dollar spent works harder and goes farther. See more at www.tribalvision.com

About FJATA

The Fashion Jewelry and Accessories Trade Association (FJATA) represents the interests of manufacturers, suppliers and retailers of jewelry and accessories. For more than 225 member companies, FJATA serves as the key voice to regulatory agencies that need specific industry information. Its members comprise a highly dynamic and competitive segment of the fashion industry, providing jewelry and accessories to adults and children worldwide. In recent years, we have witnessed a flood of sometimes conflicting, often duplicative regulations at the state, federal, and international levels. FJATA was conceived as a not-for-profit organization with a clear mission: to reduce the confusion by bringing science to bear on regulatory issues. See more at www.fjata.org

 

TribalVision Discusses “The Seven Deadly Sins of IT-Marketing Relationships” for UR Business Radio

Posted

Over the past several years, we have all witnessed a tectonic shift in our business practices – from traditional advertizing models to the digital age. But this shift isn’t easy for everyone. According to a recent Accenture Global Consumer Pulse survey, nearly 80% of companies admit they are not fully taking advantage of new digital tools by shifting their marketing practices or incorporating new technology.

Why? Adopting new technology strategies can be confusing, and involves working with new teams and technologies to redesign your website or ensure your data security. Despite the traditional IT-Marketing divide, getting along with your IT team – who often hold the keys to the digital kingdom – is vital to the success of your business.

To help our small business customers get it right, TribalVision recently sponsored a new program on the UR Business network on The Seven Deadly Sins of IT-Marketing Relationships. Marketing Manager, Meghan Lockwood, joins Tech Talk host Jeff Rice to discuss what can go wrong in Marketing- IT teams. These include:

  1. Not communicating business case
  2. Failing to collaborate on a project plan
  3. Ignorance of technical requirements
  4. Apathy for IT’s bandwidth constraints
  5. Unclear expectations for project stages
  6. Unarticulated final product vision
  7. No strategy for dealing with inevitable hiccups

To combat these sins, develop a collaborative relationship, communicate the value of the project and clearly outline expectations are key strategies to work better with IT, according to Rice and Lockwood.

About TribalVision

TribalVision is an outsourced marketing department for hire whose mission is to help organizations grow their business. TribalVision is a flexible, cost-effective, and practical alternative to the traditional marketing solutions available. TribalVision offers its clients marketing strategy development, channel-mix optimization, tactics implementation, and sales force optimization services.
To learn more, visit tribalvision.com, contact alatosek@tribalvision.com or call 401-272-1300.

About Tech Talk

Tech Talk shares research, thought leadership and best practices in digital marketing from both the perspective of marketers and technologists. Each week W. Jeffrey Rice and a special guest will discuss the latest technology, ideas, products, services, and approaches that positively influence marketing, sales, customer service, and most importantly the customer’s brand experience.

TribalVision Tapped as Inaugural Guest for UR Business Radio’s Tech Talk

Posted

As the line between marketing and technology continues to blur, the new radio program Tech Talk, with W. Jeffrey Rice shares research, thought leadership, and best practices in digital marketing from the perspective of both marketers and technologists.

In his inaugural show, TribalVision’s new manager joins Jeff to discuss what small and medium sized companies can do to embrace new marketing technology.

“I am beyond honored that Jeff asked me to be his first guest on his new radio show. Today, we are looking forward, constantly, at this intersection of marketing and technology.

We all know that the world is changing, that new tools – from automated systems to responsive design – make our jobs as marketers both more complicated, and more exciting, than ever before! It’s fun to get in a room with friends who live and breathe this universe and have a chance to talk shop.”

Previously a Senior Content Strategist at HubSpot, Meghan Lockwood is responsible for implementing end-to-end marketing plans for its clients. A self-professed “storyteller” and “data geek,” she shares her insight on what the blurring lines between marketing and technology means to digital outreach.

The days of converting prospects into buyer’s with seductive messages and cheap, popular products are over.  Today the organization that gets the right content, in front of the right consumer, at the exact moment that person is ready to make a purchase wins!

This makes organizations even more reliant on customer data, and far exceeds obtaining a name, home address and an email address. Success requires a wide variety of skills skill sets to meet consumers’ expectations for convenience. The future blue chip companies will master the art of leverage IT’s data science and marketing storytelling.

About TribalVision

TribalVision is an outsourced marketing department for hire whose mission is to help organizations grow their business. TribalVision is a flexible, cost-effective, and practical alternative to the traditional marketing solutions available. TribalVision offers its clients marketing strategy development, channel-mix optimization, tactics implementation, and sales force optimization services.

To learn more, visit tribalvision.com, contact alatosek@tribalvision.com or call 401-272-1300.

About Tech Talk

Tech Talk shares research, thought leadership and best practices in digital marketing from both the perspective of marketers and technologists. Each week W. Jeffrey Rice and a special guest will discuss the latest technology, ideas, products, services, and approaches that positively influence marketing, sales, customer service, and most importantly the customer’s brand experience.

TribalVision Welcomes Professor Suzy Im to its Growing Team of Outsourced Marketing Experts

Posted

TribalVision is proud to announce that Suzy Im – a widely recognized name in global marketing, communications and strategy – has joined the TribalVision team. Both as a brand consultant and marketing trainer, Suzy has played a transformative role in driving successful global marketing and communications initiatives for some of the world’s leading brands such as Samsung, LG, Teradyne, Siemens and IDC — as well as technology startups such as R.com and Webtone Technologies.

Suzy has presented numerous keynote addresses, executed executive training sessions and spearheaded conference marketing communications efforts for CES, COMDEX, IFA, CeBIT, HP, Samsung and MK.com, the executive training division of MK Media, Asia’s largest media conglomerate.

Suzy is a published author of two books on marketing and leadership communications — along with numerous articles for publications such as Digital Times, eTimes, Chosun, and MK Economics. She also has served as an Adjunct Professor of Marketing at Emerson College since 2004 and is an active supporter of early-stage technology entrepreneurs as a college advisor. She has also mentored various nonprofit, government and youth leadership organizations.

In addition to strengthening the marketing strategies recommended to TribalVision’s existing client base, Suzy’s role will be to extend TribalVision’s outsourced marketing model to Asian-based companies looking to expand into the US and European markets. TribalVision Founder and CEO, Chris Ciunci states, “I couldn’t be happier with Suzy’s decision to join the TribalVision team. Her depth and breathe of marketing experience, coupled with her genuine passion for helping companies expand beyond their existing footprints will be a perfect complement to both our current and prospective clients”.

Born in Seoul, South Korea, Suzy resides in Rhode Island with her husband, Jake, and their two girls. In her spare time, she enjoys live theater, Broadway musicals, and books-and-coffee outings with the family.

About TribalVision

TribalVision is an outsourced marketing department for hire whose mission is to help organizations grow their business. TribalVision is a flexible, cost-effective, and practical alternative to the traditional marketing solutions available. TribalVision offers its clients marketing strategy development, channel-mix optimization, tactics implementation, and sales force optimization services.

To learn more, visit tribalvision.com, contact alatosek@tribalvision.com or call us at 401-272-1300.

TribalVision Marketing Manager Anna Barcelos Recognized as a “Woman to Watch” by Providence Business News (PBN)

Posted

Providence, RI- November 4, 2013

Since 2008, PBN has acknowledged many of Rhode Island’s most successful women as “industry leaders” and “women to watch”, including physicians, attorneys, CEOs, and entrepreneurs. This year, Anna Barcelos was one of only a few women recognized for the integral role she plays as a marketing thought leader and change agent in the Rhode Island business community.

With more than 20 years of marketing experience, Anna joined the TribalVision team just over a year ago and has greatly impacted the marketing results of a number of Rhode Island businesses during her tenure. Anna is a data-driven marketer who assists in the creation of personalized marketing campaigns, with the ultimate goal of achieving tangible results. By staying current on technology and trends in the industry, Anna educates her clients to the latest cutting edge marketing practices and helps them to drive new business in the most cost-effective, profitable ways available.

Anna’s experience spans traditional and online marketing in both the business-to-business and business-to-consumer markets, with her passion directed to online marketing. She has focused much of her career on web, on- and off-page search engine optimization, social media, email marketing, and e-commerce solutions. Anna states, “Being able to leverage my diverse marketing experience in daily interactions with clients to improve their businesses is what drives me every day!”

While humble when speaking about her accomplishments, Anna acknowledges one truth: “Being a RI Woman in Business has enabled me to communicate to other women that if you work hard enough and are passionate about what you do, it never feels like work, and the possibilities of what you can accomplish are endless.” Whether with clients or colleagues, Anna has the extraordinary instinct of recognizing strengths, improving weaknesses and helping others to realize their true potential both personally and professionally.

About TribalVision

TribalVision is an outsourced marketing department for hire whose mission is to help organizations grow their business. TribalVision is a flexible, cost-effective, and practical alternative to the traditional marketing solutions available. TribalVision offers its clients marketing strategy development, channel-mix optimization, tactics implementation, and sales force optimization services.

To learn more, visit tribalvision.com, contact alatosek@tribalvision.com or call 401-272-1300.

TribalVision Welcomes Meghan Lockwood to its Growing Team of Outsourced Marketing Professionals

Posted

Providence, Rhode Island – November 4, 2013

With 10 years’ experience working with business owners and C-level executives, Meghan brings industry-recognized expertise in content strategy and website optimization to the firm. As a Marketing Manager at TribalVision, she is responsible for developing optimal marketing strategies and leading internal teams to implement end-to-end solutions for several of TribalVision’s mid-size business clients. Regarding her new position, Meghan states, “I am thrilled to be joining TrivalVision. Chris, Damien and the entire team have really impressed me with their practical, strategic approach to marketing, and I am excited to add my experience into the mix.”

Immediately prior to joining the TribalVision team, Meghan was the Senior Content Strategist at HubSpot, a highly acclaimed inbound marketing firm that helps thousands of companies nationwide attract visitors, convert leads, and close new business. At HubSpot, Meghan was in charge of Long Term Research and Customer Relationships and wrote more than 15 eBooks and marketing white papers – including the 2013 State of Inbound Marketing Report that generated 70,000 new sales leads each month. Meghan was recently named “Marketer of the Week” by HubSpot in recognition of these accomplishments.

Meghan has also authored several books on Website Optimization and served as a speaker and marketing panelist at prominent industry conferences and webinars through her work at MarketingSherpa and Rally Point Webinars. TribalVision’s founder and CEO, Chris Ciunci, states, “I am honored that Meghan has decided to make TribalVision her home. Given her stellar marketing background and reputation as a well-known marketing thought leader, our clients will benefit immensely.”

Meghan graduated from Cornell University with a degree in Government and began her career in consulting and financial services as a financial analyst at Merrill Lynch and FRC. As a self-professed “data geek,” Meghan’s passion for numbers has helped shape her career from finance to marketing, with a constant focus on being data-driven.

About TribalVision

TribalVision is an outsourced marketing department for hire whose mission is to help organizations grow their business. TribalVision is a flexible, cost-effective, and practical alternative to the traditional marketing solutions available. TribalVision offers its clients marketing strategy development, channel-mix optimization, tactics implementation, and sales force optimization services.

To learn more, visit tribalvision.com, contact alatosek@tribalvision.com or call us at 401-272-1300.

TribalVision Founder Chris Ciunci Selected as Workshop Presenter at Boston Small Business Expo

Posted

PROVIDENCE, RI- October 17, 2013

TribalVision CEO and Founder, Chris Ciunci, conducted a 60 minute Market Smarter Workshop at The Small Business Expo in the Boston Hynes Convention Center on October 17, 2013. “It was an honor to be selected as the lead marketing presenter at such a large, well-known Expo with thousands of business owners in attendance,” said Ciunci.

The Small Business Expo is the largest nation-wide B2B tradeshow, conference, and networking event for small business owners. With thousands of attendees, the expo also received major press coverage. MSNBC’s small business program, Your Business, taped several segments at the expo and conducted on-camera interviews with business owners. The presence of MSNBC offered a chance for attendees to share their business acumen and gain exposure for their companies.

Ciunci’s presentation offered advice to CEOs on how to generate business in the new normal economic landscape. He began by dispelling popular myths about marketing: it’s not easy, not a tactic, not a catchy idea, and not pay to play. Consumers are fragmented across a variety of marketing channels, which means that businesses must interact with tiny segments of their audience multiple times a day. Ciunci explained that marketing depends on holistic approaches, not tactics. Successful strategies can no longer rely on paid media; owned and earned media are the key to reaching the target audience.

More than ever before, marketing decisions must be made through the eyes of the customer, Ciunci explained. Storytelling and humanizing the company or product is the new way to engage audiences. Ciunci said marketing should serve two functions: to spur interest in your brand and to identify and strengthen every customer touch point.

While SEO, paid search, email marketing, and other classical approaches are important for lead generation, Ciunci said that focusing on targeted outreach techniques and acquiring new business from existing customers are the most effective strategies to generate business.

Ciunci described detailed ways to use prospecting and retention tactics in more effective ways that “dig beneath the surface”. For instance, email marketing can go beyond standard tactics by launching sophisticated drip campaigns, creating detailed content calendars with multiple messages for specific audiences, developing custom landing pages, and using A/B testing to optimize conversion rates.

In closing, Ciunci advised audience members to remember that the sales force is the most expensive marketing channel that is critical to ensure lead conversion. To optimize the sales team, Ciunci said they must have clear goals and job descriptions.

“It was a pleasure to meet Chris and have him involved as a presenter for our business expo,” said Elizabeth Terriaca, the organizer of the Small Business Expo. “His Market Smarter Workshop was extremely valuable to our audience and I have heard nothing but positive reviews.”

About TribalVision

TribalVision is a marketing consulting firm whose mission is to help organizations market smarter. As a marketing department for hire, TribalVision is a flexible, cost-effective, and practical alternative to the traditional marketing solutions available. TribalVision offers its clients marketing strategy development, channel-mix optimization, tactics implementation, and executive leadership services.

To learn more, visit tribalvision.com, contact alatosek@tribalvision.com or call us at 401-272-1300.

TribalVision Selected as Guest Speaker for Ocean State Business Expo

Posted

PROVIDENCE, RI- October 2013

TribalVision has been invited as the guest speaker for the Ocean State Business Expo being held on October 2nd in Warwick, Rhode Island. “We are honored to be selected by the Rhode Island Business Expo Committee as the Expo’s marketing presenter,” said Ciunci. “We want to do everything we can to help educate the community on ways to market smarter.” Featuring over 100 exhibitors, the Ocean State Business Expo is Rhode Island’s premier event for connecting Rhode Island businesses and developing the state’s business community. Founder Chris Ciunci and Vice President Damien Cabral presented on the power of LinkedIn for business owners, giving practical advice on how to leverage the social media channel as a lead generation tool.

“We want to bring the business community up to speed on the countless ways LinkedIn can be utilized, while also offering an update on all of the latest improvements LinkedIn has made spanning the past several months,” said Cabral. “It’s important to always stay on the cutting edge of what’s going on given the social media landscape is changing so rapidly.

Ciunci and Cabral emphasized the importance of using LinkedIn for lead generation, as LinkedIn has a visitor-to-conversion rate that is nearly 3x the rate of Facebook and Twitter. Furthermore, 45% of LinkedIn’s members are considered key decision makers for their companies.

They explained that successful lead generation means taking an indirect approach to gaining credibility before making a pitch. Instead of trying to sell at the very beginning of the conversation, they suggested starting the discussion by providing helpful information. A positive impression is gained by reaching out to people with their interests in mind, as first impressions are also lasting ones.

Teaching LinkedIn analytics and encouraging business owners to set LinkedIn goals comprised the final section of the presentation before TribalVision’s summarizing a LinkedIn case study. The study involved a small postcard-based marketing company that generated more than 72% of its business from LinkedIn; this growth in business was solely generated by active LinkedIn usage and participation in the online community.

About TribalVision

TribalVision is a marketing consulting firm whose mission is to help organizations market smarter. As a marketing department for hire, TribalVision is a flexible, cost-effective, and practical alternative to the traditional marketing solutions available. TribalVision offers its clients marketing strategy development, channel-mix optimization, tactics implementation, and executive leadership services.

To learn more, visit tribalvision.com, contact alatosek@tribalvision.com or call us at 401-272-1300.

TribalVision Named Fastest Growing Company in Rhode Island

Posted

PROVIDENCE, RI- September 2013

We are pleased to announce that Providence Business News has ranked TribalVision the fastest growing company in Rhode Island since 2010, with revenue growth of 4,000%.

TribalVision has successfully filled a gap in the marketplace for business owners looking for affordable marketing expertise, by providing outsourced marketing services that blends marketing strategy with tactical implementation. For business owners who may not want to pay the high fees of an ad agency nor the salary of a full time hire, TribalVision provides the benefit of a robust marketing department for hire at the price of a mid-level marketing associate.

In just three years, the company has added offices in Cambridge, MA and Brussels, Belgium and grown from Founder Chris Ciunci to over 20 team members. “I’m so proud of all that the TribalVision team has accomplished over the past three years,” said Ciunci. “This award is a testament to all of our hard work and to all of the satisfied clients who continue to employ us as their outsourced marketing departments.”

Embracing a client-first approach, the TribalVision team is always on-call and never more than a call away- often speaking daily with clients to solve pressing marketing problems. Ciunci explains, “We align our interest with the client’s and pride ourselves on truly being an integral part of their teams- which results in greater impact with our marketing efforts.”

Damien Cabral has also played a key role in TribalVision’s success. As Director of Client Services, Cabral oversees all of the marketing efforts being recommended and deployed to TribalVision’s portfolio of clients and works tirelessly to optimize client marketing mixes. “We want to thank all of our great clients for entrusting us with their marketing dollars and enabling us to lead their marketing efforts” said Cabral. “We look forward to continuing to strengthen this trust for many years to come by continuously introducing cutting-edge, cost effective marketing tactics that generate results.”

In honor of the fastest growing companies in Rhode Island, an awards banquet was held at Rosecliff Manor, with over 400 professionals from the Rhode Island business community in attendance.

About TribalVision

TribalVision is a marketing consulting firm whose mission is to help organizations market smarter. As a marketing department for hire, TribalVision is a flexible, cost-effective, and practical alternative to the traditional marketing solutions available. TribalVision offers its clients marketing strategy development, channel-mix optimization, tactics implementation, and executive leadership services.

To learn more, visit tribalvision.com, contact alatosek@tribalvision.com or call us at 401-272-1300.

TribalVision Selected to Present at Merit Medical Systems 2013 Marketing Retreat

Posted

PROVIDENCE, RI- October 1, 2013

TribalVision, an outsourced marketing firm with offices in the U.S. and Belgium, is pleased to announce that it recently led a significant portion of the annual marketing training conducted by Merit Medical Systems, Inc. at Merit’s corporate headquarters in South Jordan, Utah.

Founded in 1987, Merit Medical Systems, Inc. is a worldwide designer, developer, manufacturer and marketer of medical devices used in interventional and diagnostic procedures. Seeking to continue to expand top- and bottom-line growth within the upcoming decade, Merit’s leadership understands the growing importance marketing will play to achieve this objective. As such, Merit recently sought a marketing firm that could enhance the program at its annual marketing training. Merit selected TribalVision Directors Chris Ciunci and Damien Cabral to present and speak to its marketing department.

Chris Ciunci stated, “I am honored that Merit Medical Systems has placed its confidence and trust in TribalVision with such an important role. It’s amazing what Merit has accomplished in its 26 year history, and I look forward to transferring TribalVision’s marketing acumen to an already accomplished team of marketers.” Cabral continued by stating,” I am thrilled that a company of Merit’s stature and reputation has selected us to help conduct their marketing training. From all of the companies Merit could have chosen, they chose TribalVision, which speaks to the depth of knowledge and level of marketing experience we have accumulated working with our clients over the years.”

The marketing training consisted of a presentation touching on the marketing revolution currently taking place in the marketplace followed by three sub-topic presentations that included more granular frameworks and best practices that can be directly applied to Merit’s marketing efforts.

About TribalVision

TribalVision is an outsourced marketing firm whose mission is to help businesses and organizations market smarter. As a marketing department for hire, TribalVision is a flexible, cost-effective alternative to the traditional marketing solutions available to the global business community. TribalVision offers its clients marketing strategy development, channel-mix optimization, tactics implementation, and executive leadership services. TribalVision is transforming the traditional marketing landscape by focusing on interactive e-marketing channels that often cost less, deliver more and are more measurable versus the standard suite of channels that have been broken for quite some time.

About Merit Medical

Founded in 1987, Merit Medical Systems, Inc. is engaged in the development, manufacture and distribution of proprietary disposable medical devices used in interventional and diagnostic procedures, particularly in cardiology, radiology and endoscopy. Merit serves client hospitals worldwide with a domestic and international sales force totaling approximately 200 individuals. Merit employs approximately 2,850 people worldwide with facilities in Salt Lake City and South Jordan, Utah; Angleton, Texas; Richmond, Virginia; Maastricht and Venlo, The Netherlands; Paris, France; Galway, Ireland; Beijing, China; Copenhagen, Denmark; and Rockland, Massachusetts.