Press Releases

TribalVision Founder Chris Ciunci Selected as Guest Speaker at CEO Club of Boston

Posted

PROVIDENCE, RI – August 5, 2013

TribalVision Founder and CEO Chris Ciunci recently presented to a group of business leaders at the CEO Club of Boston, an organization that provides opportunities for CEOs to expand their networks and receive critical information to improve their organizations.

Ciunci’s hour long presentation focused on the most effective ways to generate business in the “new normal economy” that CEOs today are facing. “The tried and true marketing efforts of yesterday that focused around traditional media are no longer working, and I’m excited to bring a fresh perspective to the room that includes more cost effective and impactful channels that often are not discussed by ad agencies and other marketing firms, “ said Ciunci.

His presentation broke down the myths of marketing and offered practical cost-effective solutions that dig deeper than the traditional paid media channels that are widely used. Instead of viewing marketing in terms of tactics, Ciunci asked CEOs to see marketing through a holistic, strategy-based lens. Ciunci emphasized that push-based marketing using interruption-based techniques no longer works: successful marketers now must create stories that humanizes products and engages audiences in ways that transform prospects into passionate brand advocates.

The results of marketing efforts are not immediately noticeable, and Ciunci suggests that companies focus on becoming a thought leader in their niche. “You can’t succeed in the long run without differentiating yourself and positioning your organization as a credible resource that is a reservoir of relevant, useful information that customers value.”

Ciunci explains that the most cost effective way to generate business is to go beyond standard tactics that include email marketing, social media, and paid search, by becoming much more guerilla in one’s approach. Marketing initiatives such as segmenting one’s customer base to find effective cross-sell and upsell opportunities and focusing on retention techniques such as coordinating customer summits and advisory boards are often much more powerful in results when compared to less sophisticated paid channels that are easy to deploy but difficult to quantify and see results.

About TribalVision

TribalVision is a marketing consulting firm whose mission is to help small to midsize businesses market smarter. As a marketing department for hire, TribalVision is a flexible, cost-effective alternative to the traditional marketing solutions available to the global business community. TribalVision offers its clients marketing strategy development, channel-mix optimization, tactics implementation, and executive leadership services. TribalVision is transforming the traditional marketing landscape by focusing on interactive e-marketing channels that often cost less, deliver more and are more measurable versus the standard suite of channels that have been broken for quite some time.

To learn more, visit tribalvision.com, contact alatosek@tribalvision.com or call us at 401-272-1300.

Damien Cabral Wins Providence Business News 40 under Forty Award.

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PROVIDENCE, RI – JUNE 26, 2013

Vice President and Partner of TribalVision, Damien Cabral was announced as the winner of the 2013 Providence Business News 40 under Forty Award.

With over 100 applications submitted, Damien was chosen for his outstanding commitment to making a difference in Rhode Island through his career success and community involvement. A Rhode Island native, Damien received his Bachelor’s degree of Science in Business Administration from Bryant University and his MBA from the University of Rhode Island. Damien began his career overseeing the tactical deployment of a multi-million dollar marketing budget for a large financial institution, achieving a 200% return on investment (ROI) in many channels. He continued on to lead the online marketing efforts for an Inc. 5000 home remodeler, where he oversaw a 1,500% growth in organic search traffic and led an online campaign that resulted in 7,000 email subscribers within 2 years.

As TribalVision’s Director of Client Services, Damien has played an integral role in the rapid growth of the firm. Damien oversees TribalVision’s team of marketing managers, associates and our robust partner network- all with the end goal of driving more business for our clients. Damien enacts TribalVision’s mission on a daily basis, combining intelligent strategy and tactical execution to help organizations market smarter in a flexible, cost-effective, and results-driven manner.

As one of the region’s leading minds in digital and social media technology, Damien is frequently invited by forward-thinking companies and CEOs to share his perspective on different marketing strategies.

“I would like to thank my father, Thomas Cabral,” Damien said.  “From an early age, I observed both the challenges and successes of my father. As he transformed himself from manufacturing employee with a high school degree to white collar computer guru with a bachelors degree, he instilled the value of higher education and old fashioned hard work.”

All 40 under Forty recipients were celebrated for their accomplishments last night at the International Tennis Hall of Fame in Newport, RI.

About TribalVision

TribalVision is a marketing consulting firm whose mission is to help organizations market smarter. As a marketing department for hire, TribalVision is a flexible, cost-effective, and practical alternative to the traditional marketing solutions available. TribalVision offers its clients marketing strategy development, channel-mix optimization, tactics implementation, and executive leadership services.

To learn more, visit www.tribalvision.com, contact alatosek@tribalvision.com or call 401-272-1300.

TribalVision Named One of the Best Places to Work in Rhode Island

Posted

PROVIDENCE, RI – JUNE 12, 2013

TribalVision is delighted to announce that it has been named by Providence Business News as one of the Best Places to Work in Rhode Island for 2013.

TribalVision was asked to complete a 2-part survey in order to be considered for this award.  Part one evaluated the company’s workplace policies, practices, processes, philosophy, and systems.  Part two consisted of a thirty minute survey in which employees rated their job satisfaction and engagement in areas including office culture, professional development, training and management.   An outside 3rd party organization that specializes in administering workplace surveys administered and compiled the results.

Chris Ciunci, TribalVision’s Founder and CEO, commented, “We have a great team of professionals working with us at TribalVision and a tight team-first culture that is undeniable. We live by the motto ‘clients first,’ and that starts with an internal team that is motivated and content.” TribalVision’s Vice President and Director of Client Services, Damien Cabral, agrees: “We always say to clients that they have three tribes that they continuously have to please – their client tribe, their partner tribe, and their internal tribe.  This award recognizes that we practice what we preach and that the most powerful marketing that a company can do is to ensure that its own tribe is happy, fulfilled and passionate about making a difference. Without this foundation, all other marketing efforts will be futile.”

TribalVision is proud to be in the company of other highly esteemed organizations who have been honored with this title, such as Banneker Industries, Hinkley Allen & Snyder LLP, Kahn Litwin Renza & Co. Ltd., People’s Credit Union and Washington Trust Co.

About TribalVision

TribalVision is a marketing consulting firm whose mission is to help small to midsize businesses market smarter. As a marketing department for hire, TribalVision is a flexible, cost-effective alternative to the traditional marketing solutions available to the global business community. TribalVision’s value-add includes strategy crafting, channel-mix optimization, tactics implementation, executive leadership services and brand building.

To learn more, visit www.tribalvision.com contact alatosek@tribalvision.com or call us at 401-272-1300.

To learn more about the Best Places to Work program, visit http://bestplacestoworkri.com/.

TribalVision Expands Cambridge Office in Kendall Square

Posted

PROVIDENCE, RI – MAY 22, 2013

TribalVision is pleased to announce the opening of a new office in Cambridge, Massachusetts effective June 1st, 2013. The office is located between Kendall and Lechmere Square, and is at the doorsteps of multiple universities, businesses and other attractions in the area.

The new office will house TribalVision’s growing team in the Boston area, which has continued to increase since a Cambridge location first opened in December. Founder Chris Ciunci states, “We are thrilled to be expanding our offices in Cambridge. This move is instrumental in helping us to grow our talent base and attract passionate employees, and the open environment will foster new ideas among members of our current team.”

The office is also conveniently located to serve TribalVision’s large client base in Boston, as well as in the New England area. Nearly ten times the size of the former location, TribalVision’s Kendall Square office is located next to some of East Cambridge’s largest companies and will provide a convenient meeting place for current and future clients. Damien Cabral, TribalVision’s VP and Client Director, says, “Our new office is a true headquarters for TribalVision in Cambridge. The location is convenient for our current clients and perfectly situated for future business development. We are very excited to showcase the new space to our network.”

TribalVision’s new office is located at 24 Thorndike Street on the 4th floor in Cambridge, Massachusetts. The office is within walking distance from both Lechmere and Kendall Stations, and provides easy access to Downtown Boston.

About TribalVision

TribalVision is a marketing consulting firm whose mission is to help small to midsize businesses market smarter. As a marketing department for hire, TribalVision is a flexible, cost-effective alternative to the traditional marketing solutions available to the global business community. TribalVision’s value-add includes strategy crafting, channel-mix optimization, tactics implementation, executive leadership services and brand building.

To learn more, visit tribalvision.com, contact alatosek@tribalvision.com or call us at 401-272-1300.

Chris Ciunci Speaks at Brown University

Posted

PROVIDENCE, RI – April 10, 2013

TribalVision Founder and CEO, Chris Ciunci, was invited onto campus by Brown University Venture Labs to conduct a marketing workshop for its business teams this week. Founded in 1998, the Brown University Entrepreneurship Program accepts five undergraduate teams into the Venture Labs program each year- where student-entrepreneurs receive the mentorship and resources needed to help bring their ideas to fruition.

Chris was invited to speak to and mentor the teams regarding the marketing strategies that they need to embrace to help grow their ventures from startups to profitable entities. As a lifelong entrepreneur, Chris spoke about the real world lessons learned throughout his career. Upon completion of the workshop, Chris stated, “I was blown away by the business ideas in the room and think that all the teams have a strong chance of becoming viable, thriving and profitable businesses if they put in the sweat equity needed.” The ventures Chris advised ranged from mobile phone applications to three dimensional printing software, giving him the opportunity to speak about the unique marketing challenges that each endeavor faces. Upon completion of the workshop, Brown Venture Labs organizer, Viktoria Belberova, stated “It was great to hear Chris’ views about a holistic approach to marketing, his experience with founding TribalVision, and his quick intuition about how the teams should approach their marketing plans. With the help of Chris, our teams walked away with some practical marketing advice that they can begin using immediately.”

About the Brown University Entrepreneurship Program

The Brown University Venture Labs cater to a specific population of students that are ambitions, innovative and motivated. They accelerate start-ups through a 10 week program that connects students with the mentors, resources and education needed to be successful.

About TribalVision

TribalVision is a marketing consulting firm whose mission is to help small to midsize businesses market smarter. As a marketing department for hire, TribalVision is a flexible, cost-effective alternative to the traditional marketing solutions available to the global business community. TribalVision’s value-add includes strategy crafting, channel-mix optimization, tactics implementation, executive leadership services and brand building.

To learn more, visit www.tribalvision.com, contact alatosek@tribalvision.com or call us at 401-272-1300.

TribalVision Presents at Constant Contact Small Business Summit 2013

Posted

TribalVision, a marketing consulting firm with offices in the U.S. and Belgium, is pleased to announce that it has been selected as a panelist at the Constant Contact Small Business Summit 2013 being held on Wednesday, April 24th at the Radisson Providence Airport Hotel in Warwick, Rhode Island. Constant Contact’s Regional Development Director, Corissa St. Laurent, will be presenting and monitoring the summit.

The topic of the Summit will be Reaching New Heights through Engagement. It will feature two panels, “Engagement Marketing Seminar: Building Relationships and Amplifying Word-of-Mouth” followed by an event marketing seminar, “Wowing your Audience and Making Lasting Connections”.  The dialog between the presenters will focus on a number of effective marketing strategies and easy to implement solutions. The Summit will specifically dig into how to leverage out-of-the-box marketing tactics, how to craft the perfect mixture of online and offline marketing channels, and simple methods to help engage your audience in today’s crowded marketplace.

“I’m thrilled to be part of this important summit and hope to shed some light on the latest engagement strategies available for small and midsize businesses,” says TribalVision’s founder and CEO Chris Ciunci.  “I’m excited for the opportunity to share practical ways to help business owners on a tight budget generate business and grow the top line.”

About the e-Marketing and Technology Summit
The Summit will take place at the Radisson Providence Airport Hotel on Wednesday, April 24th. Tickets are free, and seating is limited. Pre-registration is encouraged. Registration and breakfast will begin at 8:00 am, after which the first seminar session will occur from 8:45-9:30am followed by the second seminar concerning Event Marketing from 10:15-11:15am. Finally, a Q&A/Expert Panel Session will take place at 11:15am. For more information about the Summit, please contact cstlaurent@constantcontact.com.

About TribalVision 
TribalVision is a marketing consulting firm whose mission is to help small to midsize businesses market smarter. As a marketing department for hire, TribalVision is a flexible, cost-effective alternative to the traditional marketing solutions available to the global business community. TribalVision offers its clients marketing strategy development, channel-mix optimization, tactics implementation, and executive leadership services. TribalVision is transforming the traditional marketing landscape by focusing on interactive e-marketing channels that often cost less, deliver more and are more measurable versus the standard suite of channels that have been broken for quite some time.

To learn more, visit tribalvision.com, contact alatosek@tribalvision.com or call us at 401-272-1300.

TribalVision Presents at PBN Marketing Summit for Second Consecutive Year

Posted

Providence, Rhode Island – February 25, 2013

TribalVision, an outsourced marketing department for hire located in the U.S. and Belgium, is pleased to announce that it has been selected by Providence Business News as a presenter for the second consecutive year at the publication’s Summit on Social Media and Marketing. The event is being held on Wednesday, February 27th at the Crowne Plaza in Warwick, Rhode Island. 

Providence Business News editor Mark Murphy will once again monitor the sessions. Panelists include: Ryan Bonifacino, VP Digital Strategy, Alex and Ani; Corissa St. Laurent, Constant Contact; Brian Lamoureux, Partner, Pannone Lopes Devereaux & West, and Chris Ciunci, Founder and CEO of TribalVision.

The Summit will feature two panels, “Social Media and Integrated Marketing: The Hype, Reality, and the Future” followed by “ ‘Big Data’ and Mobility.” The panels will focus on how to translate a social media presence into leads and sales; how to strategically choose the right online platforms; how to leverage data to improve marketing; and top tips to be smart marketers this year. Chris Ciunci will lead the panels and focus on practical techniques businesses can utilize to market more efficiently and intelligently. 

TribalVision is excited to build on the foundation of last year’s panel discussions. “I’m honored to serve on the panel again and continue the conversation on e-marketing and strategy with the Rhode Island business community. While there are certainly exciting things happening in the social media space, business owners also need to realize that social media is one of many channels that they need to be focusing their attention on,” said Chris. “What we’ve learned in the trenches working with our clients is that allocating time and resources solely to social media is a losing lead generation strategy. Rather, it should be viewed as one of many channels that exist and should be invested in accordingly. I look forward to addressing this at the upcoming summit and helping the audience come away with several key takeaways that they can begin implementing right away.”

About the PBN Social Media & Marketing Summit

The summit will take place at the Crowne Plaza Providence-Warwick on Wednesday, Feb. 27th. Tickets are $50, tables for ten are $500, and seating is limited. For more information about the Summit, please contact Nancy Adeszko at ­­­­401-680-4818.

About TribalVision            
TribalVision is a marketing consulting firm whose mission is to help small to midsize businesses market smarter. As a marketing department for hire, TribalVision is a flexible, cost-effective alternative to the traditional marketing solutions available to the global business community. TribalVision offers its clients marketing strategy development, channel-mix optimization, tactics implementation, and executive leadership services. TribalVision is transforming the traditional marketing landscape by focusing on interactive e-marketing channels that often cost less, deliver more and are more measurable versus the standard suite of channels that have been broken for quite some time.

To learn more, visit tribalvision.com, contact alatosek@tribalvision.com or call us at 401-272-1300.

 

TribalVision Hires Marketing Manager and Marketing Associate to Support Its Growing Client Base

Posted

Providence, Rhode Island – February 18, 2013

TribalVision is pleased to welcome Lauren McNally and Sarah Loeb to the company’s growing team of marketing professionals.

Lauren McNally joins the firm as a Marketing Manager, with nine years of marketing experience. Lauren graduated from Bowdoin College in 2003 with a degree in English. Prior to her position at TribalVision, Lauren spent time serving clients such as Adobe, Aetna, Hyatt, Johnson & Johnson, Sony, Toyota and Visa. Lauren specializes in digital direct marketing, specifically concentrating in customer relationship and loyalty marketing. Past management responsibility has focused on the healthcare and pharmaceutical, travel and hospitality, and technology/software industries. “I believe that TribalVision brings an expertise in marketing and strategy together with an intimate knowledge of its clients’ businesses and goals,” said Lauren. “I look forward to applying my background working with major Fortune 500 brands to help TribalVision identify more ways to achieve success for its clients.”

Joining TribalVision as a Marketing Associate, Sarah Loeb also hails from Bowdoin College, where she studied Government & Legal Studies and Philosophy and completed an independent study on the strategy of presidential campaigns. Prior to TribalVision, Sarah worked in guerrilla marketing and local outreach for a non-profit in its startup phase. “I’m delighted to be joining TribalVision’s skilled and dedicated team. I look forward to learning our clients’ businesses inside and out and helping TribalVision deepen its impact. TribalVision has a truly unique offering for both its client tribe and internal tribe, and I feel lucky to be part of such a smart and growing company that lives up to its mission,” said Sarah.

About TribalVision 
TribalVision is a marketing consulting firm whose mission is to help small to midsize businesses market smarter. As a marketing department for hire, TribalVision is a flexible, cost-effective alternative to the traditional marketing solutions available to the global business community. TribalVision offers its clients marketing strategy development, channel-mix optimization, tactics implementation, and executive leadership services. TribalVision is transforming the traditional marketing landscape by focusing on interactive e-marketing channels that often cost less, deliver more and are more measurable versus the standard suite of channels that have been broken for quite some time.

To learn more, visit tribalvision.com, contact alatosek@tribalvision.com or call us at 401-272-1300.

 

Wikipedia Cites TribalVision As An Outsourced Marketing Authority

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Providence, RI- December 28th, 2012

TribalVision was recently selected by online authority Wikipedia as one of only two companies in the United States that fulfill the requirements of an outsourced marketing firm.

The Wikipedia article reads, “Outsource marketing is the art of handing over the entire marketing demands of a company to a third party.”  Benefits of outsource marketing include access to higher quality talent, lower overhead costs, and avoidance of expensive consultants.  According to Wikipedia, outsource marketing is advantageous in a volatile economy because it offers the ability to increase or decrease marketing efforts based on the company’s financial situation.   TribalVision recognized these benefits and was founded in 2010 by Chris Ciunci with the goal of becoming an objective, strategic marketing partner for companies seeking an alternative to building out internal marketing departments or working with commission-based advertising agencies.

Upon hearing of Wikipedia’s reference of TribalVision in its definition of the term ‘Outsource Marketing’, founder Chris Ciunci stated, “I am honored and excited to learn that an authority as credible and as selective as Wikipedia has cited TribalVision as a company that best embodies the practice of outsourced marketing. We are one of the first movers in the country as an outsourced marketing department for hire, and to be recognized by Wikipedia energizes us even further to continue to strengthen and refine our unique marketing model.”

TribalVision Partner and Director of Client Services Damien Cabral explains the benefits the TribalVision model provides to business owners. He states, “For the same amount of money a company would pay to hire one mid-level  in-house marketing employee, TribalVision provides a breadth of knowledge, a level of experience, and a depth of resources that is difficult to match. Our marketing team consists of strategists, marketing managers and analysts – all working together to manage a client’s account. This team based approach that leverages many talents and skill sets in unison is a real advantage over a single mid-level hire.”

About TribalVision
TribalVision is a marketing consulting firm whose mission is to help small to midsize businesses market smarter. As a marketing department for hire, TribalVision is a flexible, cost-effective alternative to the traditional marketing solutions available to the global business community. TribalVision’s value-add includes strategy crafting, channel-mix optimization, tactics implementation, executive leadership services and brand building.

To learn more, visit tribalvision.com, contact alatosek@tribalvision.com or call us at 401-272-1300

About Wikipedia

Wikipedia is a multilingual, online, free-content encyclopedia operated by Wikimedia Foundation.  The site is based on an open-edit model regulated by editors to ensure notability, reliable sources and objective articles.  Wikipedia is one of the largest reference websites in the world, attracting over 450 million users a month.

To learn more, visit www.wikipedia.org.

TribalVision Named One of Rhode Island’s Largest Marketing Firms by Providence Business News

Posted

Providence, RI- December 21st, 2012

TribalVision was recognized this week by Providence Business News (PBN) as one of the largest marketing firms (based on head count) in Rhode Island. With sixteen employees and growing within its short two year history, TribalVision is quickly building a name for itself in the Providence and Southern New England marketplace. Founded in 2010 by Chris Ciunci to meet a growing need in the business community for an objective, strategic marketing partner, TribalVision has emerged as a viable alternative to the existing commission-based advertising agency model.

As Ciunci states, “I am thrilled to know that what started as an idea to shake up the existing advertising model two short years ago has been validated by the numerous clients we are proud to work side by side with every day. Whether it’s a well-known Rhode Island company with 1,000+ employees to a B2B jewelry manufacturer, to a weight loss company with ties to Harvard University, our interests-aligned fee-based model that emphasizes strategy before tactics has resonated and produced results across all industries.”

TribalVision continues to attract new clients from a range of industries from software development to retail to medical logistics.  The company’s success comes from a new approach to marketing that emphasizes the creation of an objective strategic plan followed by the implementation of specific, metrics-driven tactics with razor sharp attention to detail.  This new approach, coupled with a head down work ethic and client centric mindset, has helped catapult TribalVision into the position Providence Business News has recognized it for today.

As VP of Client Services Damien Cabral states, “Our job is to work as hard and as smart as we can to produce results for our clients.  We are not the ‘Big Idea’ guys that most companies are expecting from a marketing firm. Rather, we are marketing strategists who are obsessed with helping companies go from Point A to Point B. If that involves great creative, then we will pull in that resource from our partner network. But oftentimes it involves so much more than good creative. It involves sound strategy that – while not sexy – is the key to increased profits and market share gains for our clients.”

With its client list extending North of the Rhode Island border, TribalVision recently expanded its footprint to Cambridge, Massachusetts to cater to its MA/NH client base as well as attract young talent out of Boston-based feeder schools such as Harvard and M.I.T.

About TribalVision
TribalVision is a marketing consulting firm whose mission is to help small to midsize businesses market smarter. As a marketing department for hire, TribalVision is a flexible, cost-effective alternative to the traditional marketing solutions available to the global business community. TribalVision’s value-add includes strategy crafting, channel-mix optimization, tactics implementation, executive leadership services and brand building.

To learn more, visit www.tribalvision.com, contact alatosek@tribalvision.com or call us at 401-272-1300