Press Releases

TribalVision Welcomes Meghan Lockwood to its Growing Team of Outsourced Marketing Professionals

Posted

Providence, Rhode Island – November 4, 2013

With 10 years’ experience working with business owners and C-level executives, Meghan brings industry-recognized expertise in content strategy and website optimization to the firm. As a Marketing Manager at TribalVision, she is responsible for developing optimal marketing strategies and leading internal teams to implement end-to-end solutions for several of TribalVision’s mid-size business clients. Regarding her new position, Meghan states, “I am thrilled to be joining TrivalVision. Chris, Damien and the entire team have really impressed me with their practical, strategic approach to marketing, and I am excited to add my experience into the mix.”

Immediately prior to joining the TribalVision team, Meghan was the Senior Content Strategist at HubSpot, a highly acclaimed inbound marketing firm that helps thousands of companies nationwide attract visitors, convert leads, and close new business. At HubSpot, Meghan was in charge of Long Term Research and Customer Relationships and wrote more than 15 eBooks and marketing white papers – including the 2013 State of Inbound Marketing Report that generated 70,000 new sales leads each month. Meghan was recently named “Marketer of the Week” by HubSpot in recognition of these accomplishments.

Meghan has also authored several books on Website Optimization and served as a speaker and marketing panelist at prominent industry conferences and webinars through her work at MarketingSherpa and Rally Point Webinars. TribalVision’s founder and CEO, Chris Ciunci, states, “I am honored that Meghan has decided to make TribalVision her home. Given her stellar marketing background and reputation as a well-known marketing thought leader, our clients will benefit immensely.”

Meghan graduated from Cornell University with a degree in Government and began her career in consulting and financial services as a financial analyst at Merrill Lynch and FRC. As a self-professed “data geek,” Meghan’s passion for numbers has helped shape her career from finance to marketing, with a constant focus on being data-driven.

About TribalVision

TribalVision is an outsourced marketing department for hire whose mission is to help organizations grow their business. TribalVision is a flexible, cost-effective, and practical alternative to the traditional marketing solutions available. TribalVision offers its clients marketing strategy development, channel-mix optimization, tactics implementation, and sales force optimization services.

To learn more, visit tribalvision.com, contact alatosek@tribalvision.com or call us at 401-272-1300.

TribalVision Founder Chris Ciunci Selected as Workshop Presenter at Boston Small Business Expo

Posted

PROVIDENCE, RI- October 17, 2013

TribalVision CEO and Founder, Chris Ciunci, conducted a 60 minute Market Smarter Workshop at The Small Business Expo in the Boston Hynes Convention Center on October 17, 2013. “It was an honor to be selected as the lead marketing presenter at such a large, well-known Expo with thousands of business owners in attendance,” said Ciunci.

The Small Business Expo is the largest nation-wide B2B tradeshow, conference, and networking event for small business owners. With thousands of attendees, the expo also received major press coverage. MSNBC’s small business program, Your Business, taped several segments at the expo and conducted on-camera interviews with business owners. The presence of MSNBC offered a chance for attendees to share their business acumen and gain exposure for their companies.

Ciunci’s presentation offered advice to CEOs on how to generate business in the new normal economic landscape. He began by dispelling popular myths about marketing: it’s not easy, not a tactic, not a catchy idea, and not pay to play. Consumers are fragmented across a variety of marketing channels, which means that businesses must interact with tiny segments of their audience multiple times a day. Ciunci explained that marketing depends on holistic approaches, not tactics. Successful strategies can no longer rely on paid media; owned and earned media are the key to reaching the target audience.

More than ever before, marketing decisions must be made through the eyes of the customer, Ciunci explained. Storytelling and humanizing the company or product is the new way to engage audiences. Ciunci said marketing should serve two functions: to spur interest in your brand and to identify and strengthen every customer touch point.

While SEO, paid search, email marketing, and other classical approaches are important for lead generation, Ciunci said that focusing on targeted outreach techniques and acquiring new business from existing customers are the most effective strategies to generate business.

Ciunci described detailed ways to use prospecting and retention tactics in more effective ways that “dig beneath the surface”. For instance, email marketing can go beyond standard tactics by launching sophisticated drip campaigns, creating detailed content calendars with multiple messages for specific audiences, developing custom landing pages, and using A/B testing to optimize conversion rates.

In closing, Ciunci advised audience members to remember that the sales force is the most expensive marketing channel that is critical to ensure lead conversion. To optimize the sales team, Ciunci said they must have clear goals and job descriptions.

“It was a pleasure to meet Chris and have him involved as a presenter for our business expo,” said Elizabeth Terriaca, the organizer of the Small Business Expo. “His Market Smarter Workshop was extremely valuable to our audience and I have heard nothing but positive reviews.”

About TribalVision

TribalVision is a marketing consulting firm whose mission is to help organizations market smarter. As a marketing department for hire, TribalVision is a flexible, cost-effective, and practical alternative to the traditional marketing solutions available. TribalVision offers its clients marketing strategy development, channel-mix optimization, tactics implementation, and executive leadership services.

To learn more, visit tribalvision.com, contact alatosek@tribalvision.com or call us at 401-272-1300.

TribalVision Selected as Guest Speaker for Ocean State Business Expo

Posted

PROVIDENCE, RI- October 2013

TribalVision has been invited as the guest speaker for the Ocean State Business Expo being held on October 2nd in Warwick, Rhode Island. “We are honored to be selected by the Rhode Island Business Expo Committee as the Expo’s marketing presenter,” said Ciunci. “We want to do everything we can to help educate the community on ways to market smarter.” Featuring over 100 exhibitors, the Ocean State Business Expo is Rhode Island’s premier event for connecting Rhode Island businesses and developing the state’s business community. Founder Chris Ciunci and Vice President Damien Cabral presented on the power of LinkedIn for business owners, giving practical advice on how to leverage the social media channel as a lead generation tool.

“We want to bring the business community up to speed on the countless ways LinkedIn can be utilized, while also offering an update on all of the latest improvements LinkedIn has made spanning the past several months,” said Cabral. “It’s important to always stay on the cutting edge of what’s going on given the social media landscape is changing so rapidly.

Ciunci and Cabral emphasized the importance of using LinkedIn for lead generation, as LinkedIn has a visitor-to-conversion rate that is nearly 3x the rate of Facebook and Twitter. Furthermore, 45% of LinkedIn’s members are considered key decision makers for their companies.

They explained that successful lead generation means taking an indirect approach to gaining credibility before making a pitch. Instead of trying to sell at the very beginning of the conversation, they suggested starting the discussion by providing helpful information. A positive impression is gained by reaching out to people with their interests in mind, as first impressions are also lasting ones.

Teaching LinkedIn analytics and encouraging business owners to set LinkedIn goals comprised the final section of the presentation before TribalVision’s summarizing a LinkedIn case study. The study involved a small postcard-based marketing company that generated more than 72% of its business from LinkedIn; this growth in business was solely generated by active LinkedIn usage and participation in the online community.

About TribalVision

TribalVision is a marketing consulting firm whose mission is to help organizations market smarter. As a marketing department for hire, TribalVision is a flexible, cost-effective, and practical alternative to the traditional marketing solutions available. TribalVision offers its clients marketing strategy development, channel-mix optimization, tactics implementation, and executive leadership services.

To learn more, visit tribalvision.com, contact alatosek@tribalvision.com or call us at 401-272-1300.

TribalVision Named Fastest Growing Company in Rhode Island

Posted

PROVIDENCE, RI- September 2013

We are pleased to announce that Providence Business News has ranked TribalVision the fastest growing company in Rhode Island since 2010, with revenue growth of 4,000%.

TribalVision has successfully filled a gap in the marketplace for business owners looking for affordable marketing expertise, by providing outsourced marketing services that blends marketing strategy with tactical implementation. For business owners who may not want to pay the high fees of an ad agency nor the salary of a full time hire, TribalVision provides the benefit of a robust marketing department for hire at the price of a mid-level marketing associate.

In just three years, the company has added offices in Cambridge, MA and Brussels, Belgium and grown from Founder Chris Ciunci to over 20 team members. “I’m so proud of all that the TribalVision team has accomplished over the past three years,” said Ciunci. “This award is a testament to all of our hard work and to all of the satisfied clients who continue to employ us as their outsourced marketing departments.”

Embracing a client-first approach, the TribalVision team is always on-call and never more than a call away- often speaking daily with clients to solve pressing marketing problems. Ciunci explains, “We align our interest with the client’s and pride ourselves on truly being an integral part of their teams- which results in greater impact with our marketing efforts.”

Damien Cabral has also played a key role in TribalVision’s success. As Director of Client Services, Cabral oversees all of the marketing efforts being recommended and deployed to TribalVision’s portfolio of clients and works tirelessly to optimize client marketing mixes. “We want to thank all of our great clients for entrusting us with their marketing dollars and enabling us to lead their marketing efforts” said Cabral. “We look forward to continuing to strengthen this trust for many years to come by continuously introducing cutting-edge, cost effective marketing tactics that generate results.”

In honor of the fastest growing companies in Rhode Island, an awards banquet was held at Rosecliff Manor, with over 400 professionals from the Rhode Island business community in attendance.

About TribalVision

TribalVision is a marketing consulting firm whose mission is to help organizations market smarter. As a marketing department for hire, TribalVision is a flexible, cost-effective, and practical alternative to the traditional marketing solutions available. TribalVision offers its clients marketing strategy development, channel-mix optimization, tactics implementation, and executive leadership services.

To learn more, visit tribalvision.com, contact alatosek@tribalvision.com or call us at 401-272-1300.

TribalVision Selected to Present at Merit Medical Systems 2013 Marketing Retreat

Posted

PROVIDENCE, RI- October 1, 2013

TribalVision, an outsourced marketing firm with offices in the U.S. and Belgium, is pleased to announce that it recently led a significant portion of the annual marketing training conducted by Merit Medical Systems, Inc. at Merit’s corporate headquarters in South Jordan, Utah.

Founded in 1987, Merit Medical Systems, Inc. is a worldwide designer, developer, manufacturer and marketer of medical devices used in interventional and diagnostic procedures. Seeking to continue to expand top- and bottom-line growth within the upcoming decade, Merit’s leadership understands the growing importance marketing will play to achieve this objective. As such, Merit recently sought a marketing firm that could enhance the program at its annual marketing training. Merit selected TribalVision Directors Chris Ciunci and Damien Cabral to present and speak to its marketing department.

Chris Ciunci stated, “I am honored that Merit Medical Systems has placed its confidence and trust in TribalVision with such an important role. It’s amazing what Merit has accomplished in its 26 year history, and I look forward to transferring TribalVision’s marketing acumen to an already accomplished team of marketers.” Cabral continued by stating,” I am thrilled that a company of Merit’s stature and reputation has selected us to help conduct their marketing training. From all of the companies Merit could have chosen, they chose TribalVision, which speaks to the depth of knowledge and level of marketing experience we have accumulated working with our clients over the years.”

The marketing training consisted of a presentation touching on the marketing revolution currently taking place in the marketplace followed by three sub-topic presentations that included more granular frameworks and best practices that can be directly applied to Merit’s marketing efforts.

About TribalVision

TribalVision is an outsourced marketing firm whose mission is to help businesses and organizations market smarter. As a marketing department for hire, TribalVision is a flexible, cost-effective alternative to the traditional marketing solutions available to the global business community. TribalVision offers its clients marketing strategy development, channel-mix optimization, tactics implementation, and executive leadership services. TribalVision is transforming the traditional marketing landscape by focusing on interactive e-marketing channels that often cost less, deliver more and are more measurable versus the standard suite of channels that have been broken for quite some time.

About Merit Medical

Founded in 1987, Merit Medical Systems, Inc. is engaged in the development, manufacture and distribution of proprietary disposable medical devices used in interventional and diagnostic procedures, particularly in cardiology, radiology and endoscopy. Merit serves client hospitals worldwide with a domestic and international sales force totaling approximately 200 individuals. Merit employs approximately 2,850 people worldwide with facilities in Salt Lake City and South Jordan, Utah; Angleton, Texas; Richmond, Virginia; Maastricht and Venlo, The Netherlands; Paris, France; Galway, Ireland; Beijing, China; Copenhagen, Denmark; and Rockland, Massachusetts.

TribalVision Welcomes Three New Hires to its Growing Belgium Office

Posted

Belgium, Brussels- August 2013

TribalVision recently hired and is proud to welcome three new marketing specialists – Caroline Lambin, Catherine Licata, and Elizabeth Garland – to support its growing European client base.

Caroline was hired as Marketing Manager as of the 1st of August. After her study as management engineer at the University of Louvain, she directly began her career in her field of predilection: marketing. She worked for nearly 8 years as a Project Manager in a marketing and communications agency in Belgium. She managed many different projects: coordination of large-scale national & international events for the public sector, support to entrepreneurs launching their new business, development of marketing strategies for SMEs, quantitative and qualitative market research. During her experience, Caroline was exposed to all aspects of marketing and gathered a solid experience.
Eager to keep on supporting businesses in the long run and motivated by the challenge to participate in the development of a dynamic and ambitious company, Caroline decided to join TribalVision.

Catherine was hired as Marketing Consultant as of June. After studying law and working in a law practice for several years, she decided to explore new fields and went back to class to study management. She then had the opportunity to work in Italy as Trade Marketing Specialist for Sutter Industries, a company producing household cleaning products. She was in charge of the sales promotion, sales analysis and forecasting but also coordinated the local salesmen. After a one-year break to travel the world, she moved back to Belgium and started a new challenge with TribalVision.

Elizabeth was hired as a Marketing Associate as of July 1st. She will be working out of the Cambridge, MA office until the New York City office is open. As a recent graduate from Dartmouth College, Elizabeth is eager to absorb all of the knowledge and skills that working at TribalVision will provide. She has had two internships prior to starting at TribalVision – one at a start-up neuro-marketing firm and the other at a public relations firm. Elizabeth’s past experiences have helped her develop the skills necessary to start a promising career in marketing as part of the TV team. She is excited to have joined and to be a part of the TribalVision Belgium team during such an exciting time of growth and expansion for the company.

About TribalVision

TribalVision is a marketing consulting firm whose mission is to help organizations market smarter. As a marketing department for hire, TribalVision is a flexible, cost-effective, and practical alternative to the traditional marketing solutions available. TribalVision offers its clients marketing strategy development, channel-mix optimization, tactics implementation, and executive leadership services.

To learn more, visit tribalvision.com, contact alatosek@tribalvision.com or call us at 401-272-1300.

Tribalvision Belgium Moves to a Larger Office Space as the Company Continues to Grow

Posted

BELGIUM, BRUSSELS- August 2013

TribalVision Belgium is excited to announce that they have moved into a larger office inside of the Axisparc building, located in Mont-Saint-Guibert on July 1st, 2013. The office building is located approximately thirty-five minutes outside of Brussels and close to the bustling city area of Louvain-la-Neuve.

The new office provides TribalVision Belgium with the extra space needed to support a growing company. Two new marketing specialists were introduced to TribalVision Belgium’s team along with one new marketing associate working from the United States. The move to a larger office marked the beginning of a very exciting and fast-paced summer as TribalVision Belgium continues to build its client base to help businesses market smarter.

“We are very excited to be part of such a vibrant business community and so close from the Catholic University of Louvain from where TribalVision Belgium is actively recruiting.” says Younes Lattenist, TribalVision partner and director of the Firm’s European operations. “Axisparc’s innovative concept and raw energy is an ideal environment for young and passionate firms like us, determined to have a positive impact on their community… and the World at large.”

As TribalVision Belgium moves towards the future, the team looks forward to opening an additional office in New York City, NY by mid-2014. The goal of the New York City office is to bridge the gap between the European team and the U.S. team, which is located in Providence, RI and Cambridge, MA.

About TribalVision

TribalVision is a marketing consulting firm whose mission is to help organizations market smarter. As a marketing department for hire, TribalVision is a flexible, cost-effective, and practical alternative to the traditional marketing solutions available. TribalVision offers its clients marketing strategy development, channel-mix optimization, tactics implementation, and executive leadership services.

To learn more, visit tribalvision.com, contact alatosek@tribalvision.com or call us at 401-272-1300.

TribalVision Hires Three Marketing Associates to Strengthen its Outsourced Marketing Team

Posted

PROVIDENCE, RI – August 15, 2013

TribalVision is pleased to welcome Matt Mettler, Nikhil Parasher and Mary Green to the company’s growing team of marketing professionals.

After recently receiving her MBA in International Business from Bryant University, Mary is joining the TribalVision team.  Before her employment at TribalVision, Mary played a key role in such diverse efforts as, among others, a direct-to-consumer marketing plan for a bike tour company in Santiago, Chile and a B2B strategy implementation plan for a juvenile products manufacturer in Rhode Island.  Her depth and breadth of marketing experiences make her a terrific asset to the TribalVision team.  “I’m so excited to join the tight-knit family here at TribalVision,” said Mary.  “As soon as I walked through the door, I felt a sense of camaraderie and I look forward to being part of such an up-and-coming company.”

A recent graduate of Brown University, Matt Mettler is joining TribalVision after a 4-month internship with the firm.  While at Brown, Matt earned a degree in Political Theory and studied economics on the side. Before working at TribalVision, Matt interned at the recently acquired energy management startup MyEnergy, where he worked under the Director of Customer Acquisition to help launch the startup’s fledgling marketing efforts using social media management, content marketing, SEO and paid search tactics. “I am thrilled to be diving into full-time work at TribalVision,” said Matt. “As a member of the strategy team, I’m looking forward to the opportunity to change the way clients do business, for the better.”

Nikhil Parasher recently graduated from Brown University, where he studied economics and political science.  Before joining TribalVision, Nikhil interned at the ad agency Hill Holliday in the Consumer and Business Intelligence department.  While there, he helped design a comprehensive analysis of marketing effectiveness for one of Hill Holliday’s Fortune 150 clients.  The processes and metrics he developed have since been utilized for similar analyses for other Fortune 500 clients.  “I chose to work at TribalVision because of its people,” said Nikhil.  “It has some of the best and brightest in the business, and I look forward to learning from them and contributing to the great work TribalVision is doing.”

About TribalVision 

TribalVision is a marketing consulting firm whose mission is to help small to midsize businesses market smarter. As a marketing department for hire, TribalVision is a flexible, cost-effective alternative to the traditional marketing solutions available to the global business community. TribalVision offers its clients marketing strategy development, channel-mix optimization, tactics implementation, and executive leadership services. TribalVision is transforming the traditional marketing landscape by focusing on interactive e-marketing channels that often cost less, deliver more and are more measurable versus the standard suite of channels that have been broken for quite some time.

To learn more, visit tribalvision.com, contact alatosek@tribalvision.com or call us at 401-272-1300.

TribalVision Founder Chris Ciunci Selected as Guest Speaker at CEO Club of Boston

Posted

PROVIDENCE, RI – August 5, 2013

TribalVision Founder and CEO Chris Ciunci recently presented to a group of business leaders at the CEO Club of Boston, an organization that provides opportunities for CEOs to expand their networks and receive critical information to improve their organizations.

Ciunci’s hour long presentation focused on the most effective ways to generate business in the “new normal economy” that CEOs today are facing. “The tried and true marketing efforts of yesterday that focused around traditional media are no longer working, and I’m excited to bring a fresh perspective to the room that includes more cost effective and impactful channels that often are not discussed by ad agencies and other marketing firms, “ said Ciunci.

His presentation broke down the myths of marketing and offered practical cost-effective solutions that dig deeper than the traditional paid media channels that are widely used. Instead of viewing marketing in terms of tactics, Ciunci asked CEOs to see marketing through a holistic, strategy-based lens. Ciunci emphasized that push-based marketing using interruption-based techniques no longer works: successful marketers now must create stories that humanizes products and engages audiences in ways that transform prospects into passionate brand advocates.

The results of marketing efforts are not immediately noticeable, and Ciunci suggests that companies focus on becoming a thought leader in their niche. “You can’t succeed in the long run without differentiating yourself and positioning your organization as a credible resource that is a reservoir of relevant, useful information that customers value.”

Ciunci explains that the most cost effective way to generate business is to go beyond standard tactics that include email marketing, social media, and paid search, by becoming much more guerilla in one’s approach. Marketing initiatives such as segmenting one’s customer base to find effective cross-sell and upsell opportunities and focusing on retention techniques such as coordinating customer summits and advisory boards are often much more powerful in results when compared to less sophisticated paid channels that are easy to deploy but difficult to quantify and see results.

About TribalVision

TribalVision is a marketing consulting firm whose mission is to help small to midsize businesses market smarter. As a marketing department for hire, TribalVision is a flexible, cost-effective alternative to the traditional marketing solutions available to the global business community. TribalVision offers its clients marketing strategy development, channel-mix optimization, tactics implementation, and executive leadership services. TribalVision is transforming the traditional marketing landscape by focusing on interactive e-marketing channels that often cost less, deliver more and are more measurable versus the standard suite of channels that have been broken for quite some time.

To learn more, visit tribalvision.com, contact alatosek@tribalvision.com or call us at 401-272-1300.

Damien Cabral Wins Providence Business News 40 under Forty Award.

Posted

PROVIDENCE, RI – JUNE 26, 2013

Vice President and Partner of TribalVision, Damien Cabral was announced as the winner of the 2013 Providence Business News 40 under Forty Award.

With over 100 applications submitted, Damien was chosen for his outstanding commitment to making a difference in Rhode Island through his career success and community involvement. A Rhode Island native, Damien received his Bachelor’s degree of Science in Business Administration from Bryant University and his MBA from the University of Rhode Island. Damien began his career overseeing the tactical deployment of a multi-million dollar marketing budget for a large financial institution, achieving a 200% return on investment (ROI) in many channels. He continued on to lead the online marketing efforts for an Inc. 5000 home remodeler, where he oversaw a 1,500% growth in organic search traffic and led an online campaign that resulted in 7,000 email subscribers within 2 years.

As TribalVision’s Director of Client Services, Damien has played an integral role in the rapid growth of the firm. Damien oversees TribalVision’s team of marketing managers, associates and our robust partner network- all with the end goal of driving more business for our clients. Damien enacts TribalVision’s mission on a daily basis, combining intelligent strategy and tactical execution to help organizations market smarter in a flexible, cost-effective, and results-driven manner.

As one of the region’s leading minds in digital and social media technology, Damien is frequently invited by forward-thinking companies and CEOs to share his perspective on different marketing strategies.

“I would like to thank my father, Thomas Cabral,” Damien said.  “From an early age, I observed both the challenges and successes of my father. As he transformed himself from manufacturing employee with a high school degree to white collar computer guru with a bachelors degree, he instilled the value of higher education and old fashioned hard work.”

All 40 under Forty recipients were celebrated for their accomplishments last night at the International Tennis Hall of Fame in Newport, RI.

About TribalVision

TribalVision is a marketing consulting firm whose mission is to help organizations market smarter. As a marketing department for hire, TribalVision is a flexible, cost-effective, and practical alternative to the traditional marketing solutions available. TribalVision offers its clients marketing strategy development, channel-mix optimization, tactics implementation, and executive leadership services.

To learn more, visit www.tribalvision.com, contact alatosek@tribalvision.com or call 401-272-1300.