Press Releases

Chris Ciunci Speaks at Brown University

Posted

PROVIDENCE, RI – April 10, 2013

TribalVision Founder and CEO, Chris Ciunci, was invited onto campus by Brown University Venture Labs to conduct a marketing workshop for its business teams this week. Founded in 1998, the Brown University Entrepreneurship Program accepts five undergraduate teams into the Venture Labs program each year- where student-entrepreneurs receive the mentorship and resources needed to help bring their ideas to fruition.

Chris was invited to speak to and mentor the teams regarding the marketing strategies that they need to embrace to help grow their ventures from startups to profitable entities. As a lifelong entrepreneur, Chris spoke about the real world lessons learned throughout his career. Upon completion of the workshop, Chris stated, “I was blown away by the business ideas in the room and think that all the teams have a strong chance of becoming viable, thriving and profitable businesses if they put in the sweat equity needed.” The ventures Chris advised ranged from mobile phone applications to three dimensional printing software, giving him the opportunity to speak about the unique marketing challenges that each endeavor faces. Upon completion of the workshop, Brown Venture Labs organizer, Viktoria Belberova, stated “It was great to hear Chris’ views about a holistic approach to marketing, his experience with founding TribalVision, and his quick intuition about how the teams should approach their marketing plans. With the help of Chris, our teams walked away with some practical marketing advice that they can begin using immediately.”

About the Brown University Entrepreneurship Program

The Brown University Venture Labs cater to a specific population of students that are ambitions, innovative and motivated. They accelerate start-ups through a 10 week program that connects students with the mentors, resources and education needed to be successful.

About TribalVision

TribalVision is a marketing consulting firm whose mission is to help small to midsize businesses market smarter. As a marketing department for hire, TribalVision is a flexible, cost-effective alternative to the traditional marketing solutions available to the global business community. TribalVision’s value-add includes strategy crafting, channel-mix optimization, tactics implementation, executive leadership services and brand building.

To learn more, visit www.tribalvision.com, contact alatosek@tribalvision.com or call us at 401-272-1300.

TribalVision Presents at Constant Contact Small Business Summit 2013

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TribalVision, a marketing consulting firm with offices in the U.S. and Belgium, is pleased to announce that it has been selected as a panelist at the Constant Contact Small Business Summit 2013 being held on Wednesday, April 24th at the Radisson Providence Airport Hotel in Warwick, Rhode Island. Constant Contact’s Regional Development Director, Corissa St. Laurent, will be presenting and monitoring the summit.

The topic of the Summit will be Reaching New Heights through Engagement. It will feature two panels, “Engagement Marketing Seminar: Building Relationships and Amplifying Word-of-Mouth” followed by an event marketing seminar, “Wowing your Audience and Making Lasting Connections”.  The dialog between the presenters will focus on a number of effective marketing strategies and easy to implement solutions. The Summit will specifically dig into how to leverage out-of-the-box marketing tactics, how to craft the perfect mixture of online and offline marketing channels, and simple methods to help engage your audience in today’s crowded marketplace.

“I’m thrilled to be part of this important summit and hope to shed some light on the latest engagement strategies available for small and midsize businesses,” says TribalVision’s founder and CEO Chris Ciunci.  “I’m excited for the opportunity to share practical ways to help business owners on a tight budget generate business and grow the top line.”

About the e-Marketing and Technology Summit
The Summit will take place at the Radisson Providence Airport Hotel on Wednesday, April 24th. Tickets are free, and seating is limited. Pre-registration is encouraged. Registration and breakfast will begin at 8:00 am, after which the first seminar session will occur from 8:45-9:30am followed by the second seminar concerning Event Marketing from 10:15-11:15am. Finally, a Q&A/Expert Panel Session will take place at 11:15am. For more information about the Summit, please contact cstlaurent@constantcontact.com.

About TribalVision 
TribalVision is a marketing consulting firm whose mission is to help small to midsize businesses market smarter. As a marketing department for hire, TribalVision is a flexible, cost-effective alternative to the traditional marketing solutions available to the global business community. TribalVision offers its clients marketing strategy development, channel-mix optimization, tactics implementation, and executive leadership services. TribalVision is transforming the traditional marketing landscape by focusing on interactive e-marketing channels that often cost less, deliver more and are more measurable versus the standard suite of channels that have been broken for quite some time.

To learn more, visit tribalvision.com, contact alatosek@tribalvision.com or call us at 401-272-1300.

TribalVision Presents at PBN Marketing Summit for Second Consecutive Year

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Providence, Rhode Island – February 25, 2013

TribalVision, an outsourced marketing department for hire located in the U.S. and Belgium, is pleased to announce that it has been selected by Providence Business News as a presenter for the second consecutive year at the publication’s Summit on Social Media and Marketing. The event is being held on Wednesday, February 27th at the Crowne Plaza in Warwick, Rhode Island. 

Providence Business News editor Mark Murphy will once again monitor the sessions. Panelists include: Ryan Bonifacino, VP Digital Strategy, Alex and Ani; Corissa St. Laurent, Constant Contact; Brian Lamoureux, Partner, Pannone Lopes Devereaux & West, and Chris Ciunci, Founder and CEO of TribalVision.

The Summit will feature two panels, “Social Media and Integrated Marketing: The Hype, Reality, and the Future” followed by “ ‘Big Data’ and Mobility.” The panels will focus on how to translate a social media presence into leads and sales; how to strategically choose the right online platforms; how to leverage data to improve marketing; and top tips to be smart marketers this year. Chris Ciunci will lead the panels and focus on practical techniques businesses can utilize to market more efficiently and intelligently. 

TribalVision is excited to build on the foundation of last year’s panel discussions. “I’m honored to serve on the panel again and continue the conversation on e-marketing and strategy with the Rhode Island business community. While there are certainly exciting things happening in the social media space, business owners also need to realize that social media is one of many channels that they need to be focusing their attention on,” said Chris. “What we’ve learned in the trenches working with our clients is that allocating time and resources solely to social media is a losing lead generation strategy. Rather, it should be viewed as one of many channels that exist and should be invested in accordingly. I look forward to addressing this at the upcoming summit and helping the audience come away with several key takeaways that they can begin implementing right away.”

About the PBN Social Media & Marketing Summit

The summit will take place at the Crowne Plaza Providence-Warwick on Wednesday, Feb. 27th. Tickets are $50, tables for ten are $500, and seating is limited. For more information about the Summit, please contact Nancy Adeszko at ­­­­401-680-4818.

About TribalVision            
TribalVision is a marketing consulting firm whose mission is to help small to midsize businesses market smarter. As a marketing department for hire, TribalVision is a flexible, cost-effective alternative to the traditional marketing solutions available to the global business community. TribalVision offers its clients marketing strategy development, channel-mix optimization, tactics implementation, and executive leadership services. TribalVision is transforming the traditional marketing landscape by focusing on interactive e-marketing channels that often cost less, deliver more and are more measurable versus the standard suite of channels that have been broken for quite some time.

To learn more, visit tribalvision.com, contact alatosek@tribalvision.com or call us at 401-272-1300.

 

TribalVision Hires Marketing Manager and Marketing Associate to Support Its Growing Client Base

Posted

Providence, Rhode Island – February 18, 2013

TribalVision is pleased to welcome Lauren McNally and Sarah Loeb to the company’s growing team of marketing professionals.

Lauren McNally joins the firm as a Marketing Manager, with nine years of marketing experience. Lauren graduated from Bowdoin College in 2003 with a degree in English. Prior to her position at TribalVision, Lauren spent time serving clients such as Adobe, Aetna, Hyatt, Johnson & Johnson, Sony, Toyota and Visa. Lauren specializes in digital direct marketing, specifically concentrating in customer relationship and loyalty marketing. Past management responsibility has focused on the healthcare and pharmaceutical, travel and hospitality, and technology/software industries. “I believe that TribalVision brings an expertise in marketing and strategy together with an intimate knowledge of its clients’ businesses and goals,” said Lauren. “I look forward to applying my background working with major Fortune 500 brands to help TribalVision identify more ways to achieve success for its clients.”

Joining TribalVision as a Marketing Associate, Sarah Loeb also hails from Bowdoin College, where she studied Government & Legal Studies and Philosophy and completed an independent study on the strategy of presidential campaigns. Prior to TribalVision, Sarah worked in guerrilla marketing and local outreach for a non-profit in its startup phase. “I’m delighted to be joining TribalVision’s skilled and dedicated team. I look forward to learning our clients’ businesses inside and out and helping TribalVision deepen its impact. TribalVision has a truly unique offering for both its client tribe and internal tribe, and I feel lucky to be part of such a smart and growing company that lives up to its mission,” said Sarah.

About TribalVision 
TribalVision is a marketing consulting firm whose mission is to help small to midsize businesses market smarter. As a marketing department for hire, TribalVision is a flexible, cost-effective alternative to the traditional marketing solutions available to the global business community. TribalVision offers its clients marketing strategy development, channel-mix optimization, tactics implementation, and executive leadership services. TribalVision is transforming the traditional marketing landscape by focusing on interactive e-marketing channels that often cost less, deliver more and are more measurable versus the standard suite of channels that have been broken for quite some time.

To learn more, visit tribalvision.com, contact alatosek@tribalvision.com or call us at 401-272-1300.

 

Wikipedia Cites TribalVision As An Outsourced Marketing Authority

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Providence, RI- December 28th, 2012

TribalVision was recently selected by online authority Wikipedia as one of only two companies in the United States that fulfill the requirements of an outsourced marketing firm.

The Wikipedia article reads, “Outsource marketing is the art of handing over the entire marketing demands of a company to a third party.”  Benefits of outsource marketing include access to higher quality talent, lower overhead costs, and avoidance of expensive consultants.  According to Wikipedia, outsource marketing is advantageous in a volatile economy because it offers the ability to increase or decrease marketing efforts based on the company’s financial situation.   TribalVision recognized these benefits and was founded in 2010 by Chris Ciunci with the goal of becoming an objective, strategic marketing partner for companies seeking an alternative to building out internal marketing departments or working with commission-based advertising agencies.

Upon hearing of Wikipedia’s reference of TribalVision in its definition of the term ‘Outsource Marketing’, founder Chris Ciunci stated, “I am honored and excited to learn that an authority as credible and as selective as Wikipedia has cited TribalVision as a company that best embodies the practice of outsourced marketing. We are one of the first movers in the country as an outsourced marketing department for hire, and to be recognized by Wikipedia energizes us even further to continue to strengthen and refine our unique marketing model.”

TribalVision Partner and Director of Client Services Damien Cabral explains the benefits the TribalVision model provides to business owners. He states, “For the same amount of money a company would pay to hire one mid-level  in-house marketing employee, TribalVision provides a breadth of knowledge, a level of experience, and a depth of resources that is difficult to match. Our marketing team consists of strategists, marketing managers and analysts – all working together to manage a client’s account. This team based approach that leverages many talents and skill sets in unison is a real advantage over a single mid-level hire.”

About TribalVision
TribalVision is a marketing consulting firm whose mission is to help small to midsize businesses market smarter. As a marketing department for hire, TribalVision is a flexible, cost-effective alternative to the traditional marketing solutions available to the global business community. TribalVision’s value-add includes strategy crafting, channel-mix optimization, tactics implementation, executive leadership services and brand building.

To learn more, visit tribalvision.com, contact alatosek@tribalvision.com or call us at 401-272-1300

About Wikipedia

Wikipedia is a multilingual, online, free-content encyclopedia operated by Wikimedia Foundation.  The site is based on an open-edit model regulated by editors to ensure notability, reliable sources and objective articles.  Wikipedia is one of the largest reference websites in the world, attracting over 450 million users a month.

To learn more, visit www.wikipedia.org.

TribalVision Named One of Rhode Island’s Largest Marketing Firms by Providence Business News

Posted

Providence, RI- December 21st, 2012

TribalVision was recognized this week by Providence Business News (PBN) as one of the largest marketing firms (based on head count) in Rhode Island. With sixteen employees and growing within its short two year history, TribalVision is quickly building a name for itself in the Providence and Southern New England marketplace. Founded in 2010 by Chris Ciunci to meet a growing need in the business community for an objective, strategic marketing partner, TribalVision has emerged as a viable alternative to the existing commission-based advertising agency model.

As Ciunci states, “I am thrilled to know that what started as an idea to shake up the existing advertising model two short years ago has been validated by the numerous clients we are proud to work side by side with every day. Whether it’s a well-known Rhode Island company with 1,000+ employees to a B2B jewelry manufacturer, to a weight loss company with ties to Harvard University, our interests-aligned fee-based model that emphasizes strategy before tactics has resonated and produced results across all industries.”

TribalVision continues to attract new clients from a range of industries from software development to retail to medical logistics.  The company’s success comes from a new approach to marketing that emphasizes the creation of an objective strategic plan followed by the implementation of specific, metrics-driven tactics with razor sharp attention to detail.  This new approach, coupled with a head down work ethic and client centric mindset, has helped catapult TribalVision into the position Providence Business News has recognized it for today.

As VP of Client Services Damien Cabral states, “Our job is to work as hard and as smart as we can to produce results for our clients.  We are not the ‘Big Idea’ guys that most companies are expecting from a marketing firm. Rather, we are marketing strategists who are obsessed with helping companies go from Point A to Point B. If that involves great creative, then we will pull in that resource from our partner network. But oftentimes it involves so much more than good creative. It involves sound strategy that – while not sexy – is the key to increased profits and market share gains for our clients.”

With its client list extending North of the Rhode Island border, TribalVision recently expanded its footprint to Cambridge, Massachusetts to cater to its MA/NH client base as well as attract young talent out of Boston-based feeder schools such as Harvard and M.I.T.

About TribalVision
TribalVision is a marketing consulting firm whose mission is to help small to midsize businesses market smarter. As a marketing department for hire, TribalVision is a flexible, cost-effective alternative to the traditional marketing solutions available to the global business community. TribalVision’s value-add includes strategy crafting, channel-mix optimization, tactics implementation, executive leadership services and brand building.

To learn more, visit www.tribalvision.com, contact alatosek@tribalvision.com or call us at 401-272-1300

TribalVision Announces Cambridge Office Opening

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PROVIDENCE, RI – NOVEMBER 26, 2012

Headquartered in Providence, Rhode Island, TribalVision today announced plans to open a Cambridge, Massachusetts office effective December 1st, 2012. The new office – located at 1 Mifflin Place – will house TribalVision’s growing Strategy Division. The office is located a block from the Harvard Square train station and is at the doorsteps of both Harvard University and MIT.

With several employees commuting to Providence from Cambridge and Boston each day, the new office cuts down on their commuting schedule while also enabling TribalVision to become an even more attractive option for future teammates who reside in the Boston area. TribalVision’s Founder Chris Ciunci states, “Attracting and retaining world class talent is the lifeblood of our business and is the most powerful lever we can pull to continue to exceed client expectations and deliver highly impactful work. With the opening of the Cambridge office, we feel we have taken a big step forward in solidifying our talent base for many years to come.”

In addition, the Cambridge office enables TribalVision to more conveniently serve its growing client base. With over half of its clients located in Massachusetts and Southern New Hampshire, the office will serve as a convenient meeting place for existing and future business. TribalVision’s VP of Client Experience, Damien Cabral, states, “We always want to be as accommodating for our clients as we can be. When we are not meeting our clients at their office, we are meeting or presenting to them at our Providence headquarters. With the opening of our Cambridge office, our clients can now minimize their own commute and feel a greater peace of mind knowing we are a quick drive or T-stop away from an impromptu meeting.”

Damien went on to say, “During our search for the new office space I was particularly impressed with One Mifflin Place. The building is technologically advanced and combines the charm of Harvard Square with all the cutting edge amenities that our firm is looking for in a building.”

About TribalVision
TribalVision is a marketing consulting firm whose mission is to help small to midsize businesses market smarter. As a marketing department for hire, TribalVision is a flexible, cost-effective alternative to the traditional marketing solutions available to the global business community. TribalVision’s value-add includes strategy crafting, channel-mix optimization, tactics implementation, executive leadership services and brand building.

To learn more, visit  www.tribalvision.com, contact alatosek@tribalvision.com or call us at 401-272-1300.

TribalVision Founder Chris Ciunci Participates at the 9th Annual CIBER Case Challenge

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PROVIDENCE, RI – OCTOBER 20th, 2012

TribalVision Founder and CEO Chris Ciunci participated this past weekend in the CIBER Case Challenge located at the University of Connecticut Campus in Storrs, Connecticut. Hosted by the University of Connecticut’s Center for International Business Education and Research (CIBER), the Ninth Annual Case Challenge featured fourteen teams of undergraduate business students from across the country and around the globe. Divided into groups of four, the Case Challenge presented students with an exceptional opportunity to network and collaborate with peers from different universities as well as gain exposure to a broad array of business specialties including; finance, operations, management, and marketing. On Friday October 19th, each team of students was given 22 hours to develop a strategy and build a presentation for the CIBER Case Challenge that would take place the next day in front of a panel of three judges.

As a judge, Chris was able to interact with the students and provide feedback to the up and coming business professionals. Commenting on his experience, Chris said, “The CIBER Case Competition exposes students to pressing international business issues and challenges them to resolve ‘real-world’ situations. The collaboration within the teams was a pleasure to watch especially given each team was composed of strangers paired up the day of the competition.  Their creative resolutions and unique approaches to the case at hand were well thought out and impressive.”

Headquartered in Providence, Rhode Island – with locations also in Cambridge and Brussels -TribalVision assists companies stay on top of the latest marketing trends in today’s rapidly changing marketing environment. Given the case at this year’s competition was global in scope, Chris was able to impart his years of practical international experience when judging the viability of each team’s recommended strategies. After a day’s worth of intense collegial competition, Chris was delighted to congratulate the winning team of the competition, “X-Continent” which included: Elizabeth Bouyer (University of North Carolina), Xi (Christina) Jin (Purdue University), Alberto Parrella (University of Trento, Italy), and Samuel Supnick (University of Maryland).

About the CIBER Case Challenge
To learn more about the CIBER program or the annual Case Challenge, visit  www.business.uconn.edu.

About TribalVision
TribalVision is a marketing consulting firm whose mission is to help small to midsize businesses market smarter. As a marketing department for hire, TribalVision is a flexible, cost-effective alternative to the traditional marketing solutions available to the global business community. TribalVision’s value-add includes strategy crafting, channel-mix optimization, tactics implementation, executive leadership services and brand building.

To learn more, visit  www.tribalvision.com, contact alatosek@tribalvision.com or call us at 401-272-1300.

TribalVision Participates in Social Media Panel at Bryant University

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PROVIDENCE, RI – October 12, 2012
TribalVision Participates in Bryant University’s First Social Media Panel.

Anna Barcelos, Account Manager at TribalVision, a marketing consulting firm that helps organizations market smarter, will be representing the company on a social media panel with marketing representatives from Blue Cross Blue Shield, Berry Insurance Agency, Inc., and Fleishmann Hillard.

“I’m excited to represent TribalVision at this event and am looking forward to sharing stories about how social media is helping our clients increase brand awareness, engage with their customers and generate new business.” said Anna Barcelos.

“Careers in…Social Media” is a brand new topic that Bryant University is launching, and it’s already creating a lot of student buzz on campus. It will be held in the Bryant Center Room 2A/B on Wednesday, October 17th from 6:30 to 7:30 PM. The presentation will be co-sponsored by The Amica Center for Career Education (Bryant’s Career Center) with the student-run Communication Society.

Amy Weinstein, Assistant Director at the Amica Center for Career Education, will be moderating the event with several prepared questions for the panelists including how they got started in the field, the essential skills needed for social media careers, and how they see the field changing over the next five years.

About TribalVision
TribalVision is marketing consulting firm whose mission is to help organizations market smarter. As a marketing department for hire, TribalVision is a flexible, cost-effective, and practical alternative to the traditional marketing solutions available. TribalVision offers its clients marketing strategy development, channel-mix optimization, tactics implementation, and executive leadership services.

To learn more, visit tribalvision.com, contact alatosek@tribalvision.com or call 401-272-1300.

 

TribalVision Hosts LinkedIn CEO Workshop

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PROVIDENCE, RI – SEPTEMBER 17, 2012
TribalVision is excited to host a Workshop on LinkedIn for CEOs in the Providence area on October 12th.

A marketing consulting firm, TribalVision is passionate about making its clients’ marketing dollars work harder and go farther. As more and more companies use social media to grow their businesses and nurture customers relationships, TribalVision wants to help these businesses leverage the full power of LinkedIn for recruiting, lead generation and thought leadership.

The workshop will focus on how CEOs of small to midsized organizations can use LinkedIn for their specific businesses. TribalVision will provide business owners with simple, actionable ideas to optimize their company profiles on LinkedIn and establish actionable goals for their business using the LinkedIn platform. The workshop will also detail how business owners can use LinkedIn premium accounts to contact prospects and monitor competitors, as well as leverage LinkedIn analytics to track and measure their recruiting and lead generation efforts.

“We want to provide business owners with the practical knowledge and actionable steps they need to succeed in today’s business environment,” said Chris Ciunci, Founder & CEO of TribalVision and leader of the firm’s Market Smarter Workshop Series. “Many business owners still don’t understand exactly how to use social media and technology to impact their bottom line. Yet these platforms can be crucial to differentiate and grow your business. LinkedIn in particular can be an essential tool to build your online brand, strengthen customer trust, boost company credibility and even generate sales conversions.”

The LinkedIn CEO Workshop, Part 1 of TribalVision’s Market Smarter Workshop Series, will be held on Friday, October 12th from 8:30-10:30am. The workshop will take place at TribalVision’s office located in the historic Union Trust Building at 170 Westminster Street in downtown Providence. For more information or to register for the workshop, visit www.tribalvision.com/workshop.

About TribalVision
TribalVision is a marketing consulting firm whose mission is to help organizations market smarter. As a marketing department for hire, TribalVision is a flexible, cost-effective, and practical alternative to the traditional marketing solutions available. TribalVision offers its clients marketing strategy development, channel-mix optimization, tactics implementation, and executive leadership services.

To learn more, visit tribalvision.com, contact alatosek@tribalvision.com or call 401-272-1300.