As the line between marketing and technology continues to blur, the new radio program Tech Talk, with W. Jeffrey Rice shares research, thought leadership, and best practices in digital marketing from the perspective of both marketers and technologists.
In his inaugural show, TribalVision’s new manager joins Jeff to discuss what small and medium sized companies can do to embrace new marketing technology.
“I am beyond honored that Jeff asked me to be his first guest on his new radio show. Today, we are looking forward, constantly, at this intersection of marketing and technology.
We all know that the world is changing, that new tools – from automated systems to responsive design – make our jobs as marketers both more complicated, and more exciting, than ever before! It’s fun to get in a room with friends who live and breathe this universe and have a chance to talk shop.”
Previously a Senior Content Strategist at HubSpot, Meghan Lockwood is responsible for implementing end-to-end marketing plans for its clients. A self-professed “storyteller” and “data geek,” she shares her insight on what the blurring lines between marketing and technology means to digital outreach.
The days of converting prospects into buyer’s with seductive messages and cheap, popular products are over. Today the organization that gets the right content, in front of the right consumer, at the exact moment that person is ready to make a purchase wins!
This makes organizations even more reliant on customer data, and far exceeds obtaining a name, home address and an email address. Success requires a wide variety of skills skill sets to meet consumers’ expectations for convenience. The future blue chip companies will master the art of leverage IT’s data science and marketing storytelling.
TribalVision is an outsourced marketing department for hire whose mission is to help organizations grow their business. TribalVision is a flexible, cost-effective, and practical alternative to the traditional marketing solutions available. TribalVision offers its clients marketing strategy development, channel-mix optimization, tactics implementation, and sales force optimization services.
To learn more, visit tribalvision.com, contact email@example.com or call 401-272-1300.
About Tech Talk
Tech Talk shares research, thought leadership and best practices in digital marketing from both the perspective of marketers and technologists. Each week W. Jeffrey Rice and a special guest will discuss the latest technology, ideas, products, services, and approaches that positively influence marketing, sales, customer service, and most importantly the customer’s brand experience.