Clear objectives and goals are the stepping-stones of marketing success. All too often everyone is so excited about the marketing tactics (i.e. the channels) that they completely overlook the key marketing ingredient to long-term success-the strategy. To say, “I want to build a facebook page” or “I want to create a catchy television spot” is critically inadequate and most often a recipe for marketing disaster for most business owners. Rather than immediately fast forwarding to the end tools used – the tactics – businesses need to first put together an intelligently laid out strategy that serves as a blueprint from which the tactics flow. Without a focused and disciplined marketing plan, your ship is rudderless in the storm, and your chosen tactics will be muted at best.
Yet crafting a quality plan requires time, energy and expertise. Unfortunately, the core competency of most agencies revolves around the tactical end of the business – not on developing sound strategy. At TribalVision, we revere strategy and will work tirelessly on your behalf to craft a marketing plan that gets you where you need to be-all for less than the salary of a mid-level marketing manager.