No Longer View Marketing as a Department
The marketing landscape has undergone a radical transformation since the advent of the Information Age. Companies used to be in control of their relationships with customers and could use the traditional sales funnel model to push the prospects through stages of awareness, familiarity, consideration, and eventual purchase. This model worked well – until new technology and a more empowered global attitude led customers to begin exerting their own preferences about their engagement with companies. This month, we’ll delve into a smarter way to make your marketing function within your company and bring in leads the way it should.
Highlights from Our Blog
The Power of a Handshake
The whole world has moved online, but that doesn’t mean you can skimp on your interpersonal skills. Now, more than ever, people value in-person meetings, a finely-tuned sales pitch, and a firm, confident handshake. Make sure your company takes advantage of these offline interactions.
Five Ways to Optimize Your Company’s LinkedIn Page
LinkedIn has become a critical tool for any company seeking new prospects, but like any marketing tool, it requires a certain finesse to portray your company in the perfect light. But with a couple simple tips and tricks, you will find your LinkedIn performance improve dramatically.
Lead Generation Report
TribalVision has partnered with Ascend2 Research to bring you a report on lead generation strategies and help you transform your lead quality. We’ve found that budget is not the main obstacle in lead generation; it’s the quality of the data gathering. With efficient information gathering and market research, even on a limited budget, you can hone your lead generation techniques to bring in relevant, qualified prospects.
TribalVision Volunteers at Cradles to Crayons
Our team had a great Friday afternoon at Cradles to Crayons sorting donations and filling orders for families around Massachusetts. Cradles to Crayons provides household and school supplies to children all over the state, and gives children a critical leg up in their early childhood education.
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Tips To Market Smarter
- 7 Signs it’s Time to Outsource Your Marketing – When your marketing stagnates internally, it may be time to look elsewhere for help. (Forbes)
- Strategic Principles for Competing in the Digital Age – When it comes to digitizing your company’s marketing, consider these six decisions that will determine the future of your company. (Mckinsey)
- Your Business Doesn’t Need a Marketing Major – It Needs a Story and Data Genius – Marketing isn’t just about ads and flash anymore, customers need to be targeted and engaged. (Forbes)
- Building Your Company’s Vision – People care more about the foundation of a company than ever before, and a strong vision can guide your progress for years to come. (Harvard Business Review)