In the last blog post, we addressed the most effective marketing tactics of the superior strategy and inferior strategy companies. In our research partnership project, we also investigated the marketing tactics of small, medium, and large companies. While email marketing was again ranked as the most effective tactic, mobile marketing held the bottom ranking.

However, mobile marketing’s low ranking does not reflect the importance of this marketing tactic. This ranking will rise as the adoption of mobile marketing tactics and best practices increases. According to a BrightEdge Mobile Share Report, mobile traffic has grown ten times faster than desktop from 2012-2013.

The rapid growth of mobile-use offers plenty of opportunity to drive leads into conversions. Over the next few years, marketers will optimize the mobile experience so that it is as user-friendly as the desktop experience. Mobile marketing is an underutilized tactic in this digital age, and if you want to stay ahead of the game, start focusing on the future now.