Internal Tribe Marketing

Providing the tools and practices to retain and attract talent

Human Resource leaders in developed economies are experiencing a major talent gap that is leading to a talent war for the most sought after profiles. Competing for talent is what HR departments do for a living but the major trends that are affecting the commercial world are now starting to affect the HR world. The same way the consumer has become informed, connected and overall more powerful, talented profiles are more difficult to attract and to retain than ever before. According to a McKinsey and company study, in advanced economies, up to 95 million workers could lack the skills needed for employment by 2020. As a result, a firm’s ability to attract and retain the best talent has become a critical source of competitive advantage but also requires new sets of tools.

Over the years, TribalVision has developed a unique approach that helps companies grow their customer base. “Talent” or “Internal Tribe” has always been at the center of our work. TribalVision’s Internal Tribe Marketing considers a firm’s HR department like a business who’s mission is to retain and attract its “customer” also called “talent” or “Internal Tribe. Vice-Presidents of HR or HR Directors are really CEOs of their own HR business and need to manage and allocate budget to critical capabilities. Marketing is one of those capabilities and an important one given the current pressures in the talent market.

TribalVision’s Internal Tribe Marketing program leverages our successful business model to help HR departments market their firm to current and future talent through the implementation of 5 independent modules designed to:

  • Improve your internal/external brands
  • Increase your staff retention and morale
  • Strengthen your talent attractiveness
  • Improve your online reviews
  • Facilitate onboarding and termination

Module 1 – Internal Branding

Our internal branding module’s goal is to ensure that HR and management are trusted by employees and anticipate potential issues that may arise.

This module consists of the following 10 practical activities and deliverables:

1. In-person interviews / survey
2. HR core principles document
3. HR core principles assets
4. Quarterly newsletter template
5. Newsletter content for 1 year

6. News flash template
7. News flash content calendar
8. Employee appreciation memo
9. Communication calendar
10. Module communication plan

Module 2 – Retention and Engagement

Our retention and engagement module’s goal is to ensure that employees are satisfied with their career and engage with the firm in a positive way.

This module consists of the following 10 practical activities and deliverables:

1. In-person interviews / survey
2. Competitive research
3. Compensation/benefits audit
4. Industry benchmark reports
5. Employee forum setup

6. HR/MGT forum guidelines
7. Anonymous safe “venting box”
8. Employee appreciation assets
9. Dashboard of key metrics
10. Module communication plan

Module 3 – External Branding

Our external branding module’s goal is to ensure that the firm’s talent is promoted externally for both the firm’s and the employees’ benefits.

This module consists of the following 10 practical activities and deliverables:

1. Corporate talent microsite
2. Corporate talent video
3. LinkedIn company profile
4. LinkedIn personal profiles guide
5. Glassdoor company profile

6. Glassdoor engagement plan
7. Social Media guidelines/tips*
8. Targeted paid media campaign
9. Online monitoring tool setup
10. Module communication plan

*Taking into account most recent protected speech rulings regarding business social media policies

Module 4 – Recruiting

Our recruiting module’s goal is to ensure that the firm build a reputation that can attract the right talent as soon as the need arises.

This module consists of the following 10 practical activities and deliverables:

1. Recruiting microsite
2. A day in a life profiles
3. Video testimonials per position
4. Brochure (print/pdf) per position
5. Employee referral program

6. Automated email templates
7. Talent list building process
8. Set up networking series
9. Social media campaigns
10. Module communication plan

Module 5 – Onboarding and Termination

Our onboarding and termination module’s goal is to ensure that both onboarding and termination processes are handled in a way that benefits the firm.

This module consists of the following 10 practical activities and deliverables:

1. In-person interviews / survey
2. Best in class benchmark
3. Employee onboarding portal
4. Onboarding process / assets
5. Termination process / assets

6. Glassdoor monitoring process
7. Termination communication plan
8. Hiring communication plan
9. Alumni relations plan
10. Module communication plan