The kinds of organizations we help, and the industries they represent, are as varied as today’s business landscape. Here are a few scenarios where TribalVision is used most frequently and can make the greatest impact.
1Enterprises looking to manage growth.
These organizations have moved past the startup phase — can no longer rely on the product to sell itself — and now have funds to reinvest in marketing. They need a bona fide pro to strategize and execute the marketing effort — as opposed to the inexperienced internal person who has been “handling it” up to now.
2Companies who’ve stagnated.
Many organizations are in this predicament. They’ve largely overlooked marketing, or have yet to reinvest in marketing assets. Any existing assets tend to be poorly written, dated and weak overall. As a result, they often lag behind smaller competitors and upstarts in the battle for new business.
The need to wear many hats is particularly immediate and intense for a startup enterprise. As a result, the idea of putting together an in-house marketing department is not only daunting but unfeasible.
4Non-profits in need of marketing support.
While non-profits are busy making the world a better place, they often face the daunting task of building awareness of their mission with minimal budgets and limited internal marketing resources. In addition, they often must market simultaneously to two distinct audiences – the end user that their cause supports and the constituencies and donors that support the cause.