1More expertise for less money.
TribalVision will dedicate a three-person team to your account — a director, marketing manager and associate — representing decades of combined recent experience. So instead of a single internal generalist trying to do it all, you tap into the synergy of three specialists — who are continually brainstorming, collaborating and refining your marketing initiatives. Best of all, we’re highly cost-effective. With TribalVision, there are no payroll taxes, two-week vacations, 401(k) or other benefits added to the mix. Yet, you benefit from a level of quality and performance that really can’t be matched in-house.
2Strategy-first as the foundation for tactics.
More than ever, successful marketing is about having a clear and solid strategy. This is particularly true, since traditional strategies and old-media workhorses have become less and less effective. At TribalVision, we have a specialized team whose daily mission is to craft precise, intelligent strategy. And that’s all they do. This provides you with the critical analytical skills that are lacking at most companies, and frankly, at most competing firms. Once we have a clear vision of where you need to go, we identify the best and most cost-effective tactics and media channels to get you there.
3Making every dollar work harder and go farther.
John Wanamaker, the father of modern advertising, famously said: “I know that half of my advertising dollars are wasted. I just don’t know which half.” This was in an era when media channels and tactics were fairly limited. Today’s marketing channels are more precise and measurable. As a responsible gatekeeper for your marketing budget, TribalVision’s focus is to allocate your marketing dollars as intelligently and efficiently as possible. We start by exploring all the marketing channels that could be appropriate and feasible. From there, we select and prioritize the right marketing channels for the assignment at hand. As an unbiased and objective advisor, we’re actually incentivized to allocate each dollar as thoughtfully and profitably as possible. In reality, your success is our success too.
4Practical and actionable. Not pie-in-the-sky.
No one loves strategy more than we do. But the fact is, the most perfectly laid strategy is worthless unless you have a bona fide action plan. We not only create a solid, well-thought-out marketing plan. We flesh it out into a highly detailed marketing calendar, with monthly, weekly and even daily action items that lead you step-by-step to agreed-upon milestones and desired results. Plus, we never lose sight of the big picture. Our monthly executive summaries show how we’ve actually performed for you over the past month. This report compares our results with the original strategic plan, to ensure we’re on the right path going forward. It also tells you how we’re planning to refine your plan for the upcoming months— and why.
5Flexible engagements tailored to your needs.
With TribalVision, you can gear our involvement level to coincide with your evolving needs. For instance, many companies have a more intense need for our services during the early stages of the relationship. This is when TribalVision is helping to set a strategic direction, improving marketing assets and/or setting up tactics and channels to carry out your mission. Once this heavy lifting is done, it’s often feasible to scale us back to a maintenance level when needed — while retaining the consistent and relentless focus we bring to the picture. This level of flexibility isn’t possible with an internal hire, which is typically a full-time person engaged on a year-round basis. When you need to scale back or make a change, there’s always the potential to hurt morale and harm the company culture. With an internal hire, you also have the added expense of employee benefits, payroll taxes, and the like.
6Affordable access to top-level creative talent.
With an in-house creative department, ad agencies and marketing firms are limited by the capabilities of their on-staff designers, copywriters and the like. By contrast, we’ve already developed and vetted a proven and robust network of select creative partners — including designers, web programmers and copy editors — to serve the diverse needs of our clients. As a result, our clients benefit from the contributions of top-flight “free agents” from all corners of the nation, and even the globe. Since these independents have very low overhead, TribalVision’s no-markup partner fees are often half of what they’d be through a traditional ad or marketing agency. This body of cutting-edge talent would be literally impossible to assemble on your own and to manage in-house.
7Cross-industry knowledge to ramp up quickly.
When you approach marketing on a do-it-yourself basis, you encounter many marketing challenges for the first time. This is particularly true in today’s complex and ever-evolving media environment. With TribalVision, chances are we’ve already encountered and addressed a particular challenge while serving our diverse base of clients — across a wide range of industries and service genres. As a result, we bring an extensive body of knowledge to the table. This enables you to take advantage of cutting-edge marketing solutions and emerging opportunities — and to generate substantial results as quickly as possible.
8Genuine passion and intense curiosity.
Think about the time, effort and dedication that go into doing what you do. At TribalVision, we put that level of sole and intense focus into the study and practice of marketing. To say we eat, sleep and breathe marketing is actually an understatement. At TribalVision, we don’t just ask a few canned questions and get to work. Our intense curiosity about our clients’ businesses enables us to uncover issues they’re not even aware of — and to identify opportunities other firms miss. The more we learn and explore with this deep dive, the better the results. What really excites us is when our passion for marketing connects with the passion to help our clients succeed. For us, the saying “it’s not personal, it’s just business” simply doesn’t apply. We take your business personally, and we always will.