If you are a non-profit and not using Google Grants you are missing a huge opportunity to capture additional donations and gain visibility- for free!
What is Google Grants?
Google Grants is the nonprofit edition of AdWords, Google’s online advertising platform. Google Grants enables non-profit organizations to gain new donors through a $10,000 per month spend on Google’s search result pages.
How does Google Grants work?
The first step to create a Google Grants account for your organization is to apply. Learn more here. Once your application is accepted, you will need to set up your AdWords account and begin to build campaigns that align with your organization’s mission.
How will Google Grants help your organization?
Google Grants empowers non-profits by getting in front of potential donors at no additional cost. Your organization can build advertising campaigns to attract people who share your goals and mission. This free advertising money will generate donations and gain visibility in the marketplace. Recently, TribalVision set up a Google Grants account for one of our clients. In three months, we have generated over $15,000 in online donations and drove 13,000 visitors to the website.
It Gets Even Better…
If your organization is utilizing the full $10,000 per month spend, you have the ability to qualify for a $40,000 per month spend. Can you imagine what your nonprofit could do with $40,000 in free advertising money?
