As COVID-19 threatens business at almost every level and in most sectors of the economy, it’s important to know what resources are available for marketers still looking to make an impact with reduced budgets. HubSpot has released a resource page that details a number of major marketing platforms reducing costs or offering alternative packages for companies affected by the pandemic.
Here are some of the grants, credits, and promotions worth considering:
Google is giving more than $340 million in advertising credits to SMBs with Google Ads accounts active in the past year. Another $460 million will be given to support the WHO and NGOs connected with small businesses around the world, in addition to healthcare workers currently on the frontlines of the pandemic.
Facebook is offering $100 million in cash grants and ad credits to help small businesses suffering from the recession caused by COVID-19. If your company has between 2 and 50 employees, has been operating for over a year, and has been directly affected by the pandemic, then you’re eligible to submit an application.
LinkedIn has created a resource hub for every type of professional affected by the pandemic. Whether you’re a worker looking for a new job, a business looking for critical talent, or a volunteer looking to help out in any way possible, LinkedIn can be your go-to site for everything. Their community hub also has resources and advice for managing your company and employees through this crisis.
Vidyard has made its secure video tool completely free from now until June 30th. This applies to both new and existing users, allowing for remote and secure video sharing and screen sharing, which is perfect for internal remote communication with your employees.
Upcontent is waiving all of their fees through June 2020, giving businesses access to remote, collaborative content curation. This applies to all UpContent users with any subscription level, including new users who register while the offer is still applicable. Use UpContent for easy and automated content curation to find the best articles for your company.
Unbounce has shifted its efforts to provide the best remote support for current users who are struggling with adapting to working from home. From one-on-one calls to live chat support, they’re making sure businesses know exactly how to optimize their strategy as the world deals with COVID-19.
Additionally, for any people holding government, healthcare, or non-profit positions, Unbounce is offering their essential landing page builder plan for free for the first three months. Note that the deadline for signing up for this offer is June 1st.
Calendly is granting free access to some of its premium features through June. All users will be able to utilize Calendly’s integration with Zoom and GoToMeeting, allowing for easy scheduling of video meetings with anyone in your company. This is on top of its already free version that integrated with Google Hangouts/Meet.
Additionally, companies and teams working directly on COVID-19 research, response, or mitigation will have full access to Calendly’s premium plan.
The freelancer sourcing platform is offering $1M in Together Talent Grants to help businesses hire resources from Upwork. The grants are reserved for projects designed to negate the impact of COVID-19. Individual organizations are eligible to apply for grants worth up to $25,000.