Partnering with Dave’s Marketplace, a Rhode Island-based grocery store with 10 locations, as a full-service outsourced marketing department to develop new marketing assets and brand awareness campaigns.
Designed a new pamphlet with updated visuals and a format which showcased the breadth and quality of Dave’s catering services.
Developed new coupon templates that met the brand identity standards we established for Dave’s.
Created an updated internal employee handbook which captured the spirit of Dave’s, complete with new imagery and messaging.
Produced reusable shopping bags which highlighted Dave’s New England roots and kept with the clean, crisp visual identify present in other Dave’s materials and products.
Created a variety of posters for in-store display to advertise the release of new reusable bags in a visually compelling way.
Created video assets including the 4-minute “How Dave’s Does Seafood” video, which demonstrated Dave’s commitment to providing customers the best seafood available in Rhode Island.
Made flyers to promote upcoming in-store events which showcased the look and feel of Dave’s brand.
Designed banners for in-store displays with visuals that properly highlight the quality of Dave’s catering.
Developed digital-friendly weekly ads to distribute to newsletter subscribers in order to increase in-store and online sales.
Designed visual ads to include in local and other print publications.
Provided posters to highlight store specialties, like gluten-free foods, to demonstrate Dave’s commitment to offering the best service to its customers.