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A “multi-touchpoint campaign” is a strategic campaign consisting of various interactions that collectively work together to deliver a message to the desired audience pool. It is an effective …

In recent years, there has been an upsurge in the value experience has on a consumer. According to Salesforce’s State of the Connected Customer Report, “Customers’ standards for …

Although the roles of the sales and marketing departments have different functions – marketing generates leads and sales converts leads – collaboration between the two teams is crucial …

An advertising campaign is like a relationship. There is more to advertising than what is seen with the naked eye. Advertising and creating an advertising campaign involves looking …