implement gated content so you can collect contact information and drive them down the funnel.
Mapping Lead Magnets to the Funnel

A lead magnet is a piece of content that drives incremental engagement with a new lead, with the goal of capturing their contact information and driving them down …

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Tips for Using LinkedIn as a Lead Generation Tool

LinkedIn is widely regarded as a go-to social media platform for recruitment purposes; streamlining the application process for job seekers, the sourcing/screening process for recruiters, and facilitating direct …

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