Blog

The Business of Blogging

Small businesses are overwhelmingly turning to social media to boost their site traffic (and foot traffic) in a cost-effective manner. They tweet and send out Facebook updates regularly, …

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Retaining vs. Prospecting Customers

Most marketing plans focus on prospecting. Business owners tend to use marketing channels to deliver messages they hope will drive new business. Generating new customers is key to …

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The Art of Giving Thanks

This week, Americans will sit down to celebrate Thanksgiving with family and friends, taking time out to give thanks for their good fortune, health, loved ones, and the …

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The New Religion: Marketing Evangelism

With the passing of Apple founder and technology giant Steve Jobs, there’s been much discussion among technology and media experts about the impact Jobs’ creations have had on …

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Building a Successful Company Blog

Having a company blog is critical. Just as important, however, is ensuring that you regularly and appropriately contribute to that blog. Consistently updating your website with new content …

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The Value of Value Propositions

Most companies are familiar with the standard Mission Statement: It’s a public document that outlines the company’s goals and priorities, and it serves as a uniform position statement …

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Know Your Audience

One of the biggest draws Facebook advertising holds for small business owners is the ability to target to an extremely narrow, customized demographic. Facebook and other highly adaptable …

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The Value Cycle

In recent months, Netflix has gone from an industry leader (arguably an industry creator) to a cautionary tale. A company often cited for its outstanding concept, delivery, service, …

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