Using Metrics to Drive Social Media Campaigns: Part II
In the first installment of this blog series, we discussed the most effective ways to go about 1) defining and 2) assessing metrics that can be used to …
In the first installment of this blog series, we discussed the most effective ways to go about 1) defining and 2) assessing metrics that can be used to …
Social Media offers today’s businesses a highly visible touch point with customers, clients, and collaborators, and the savvy business owner understands the power of social media campaigns to …
At the end of the day ─ once the meeting is over, the deliverable is submitted, and the pop-up fire is extinguished ─ what makes you different from …
Every business owner wants to know what’s going on in their customers’ minds. Are they happy? Are they loyal? Would they recommend us? Deploying a customer satisfaction survey …
In a time when trendy advertising options pop-up daily, it is important to strategize your goals and invest your budget wisely. Marketing automation is your business’ opportunity to …
Have you outgrown your current marketing automation platform and are getting ready to switch over to a more advanced one that is a better fit for your business? …
It’s no surprise that your company’s website is incredibly important – it’s the most public face of your business. So it’s critical that it not only represents who …
If you are a non-profit and not using Google Grants you are missing a huge opportunity to capture additional donations and gain visibility- for free! What is Google …
Drip campaigns are an easy way to provide timely information, generate leads, and reengage with current or past customers. A drip campaign can be defined as a multiple …
The power of content marketing is emphasized everywhere in the marketing world, but how do you put a value on the content that your business is producing? Small …