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One of the biggest draws Facebook advertising holds for small business owners is the ability to target to an extremely narrow, customized demographic. Facebook and other highly adaptable …

In recent months, Netflix has gone from an industry leader (arguably an industry creator) to a cautionary tale. A company often cited for its outstanding concept, delivery, service, …

Discussing advertising options has become increasingly complex in the last 10 years. Part of this is because consumers are no longer passive recipients of marketing images and words, …

The most important element in executing profitable email marketing campaigns is also the simplest: delivery. Just as there is little value in sending out direct-mail postcards if they …

Facebook is to social media what Google is to web searching. Each entity represents what is arguably the most user-friendly, technically proficient, popular, successful brand in its field. …

Truly successful companies are always copied and emulated by others attempting to carve out a bit of market share for themselves. As a result, the bigger companies do …

One of the first lessons of business is also one of the simplest: No matter what business you’re in, you’re always in sales. That is, to succeed in …

Marketing isn’t about taglines, logos, fancy design, or the 4 P’s. Well actually it is but I wanted to make a point. It is about much more than …

The Cloud. It sounds a bit daunting to some, vague to others, and dangerous to many. Keeping proprietary data secure while providing employees with remote access to their …

People have long said, “Time is money.” Small businesses have made great changes in the last decade to truly maximize returns on their time investments by implementing flextime …