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Introduction Today we dig into how to conduct a competitor analysis exercise, but first, a question: Q: If a competitors’ ad campaign knocks it out of the park with …

June 20 – it’s a day when we pause to celebrate what the Dads (and Dad-like figures) in our lives have done for us. As shopping in the …

Preparing for a product launch on organic social media is no small feat. But if done right, it offers an opportunity to drive new followers, increase brand awareness, …

Marketing’s Role in Recruiting: Developing an Effective Channel Approach to Fill Your Candidate Pipeline  Now more than ever, human resource departments are struggling to attract and retain qualified …

Most marketing teams know that search engine visibility is achieved by optimizing the brand’s website, implementing a search engine optimization strategy, and supportive paid search strategy  But what …

First impressions are everything. While it’s a cliché, it especially applies when creating a brand. Building a brand doesn’t happen overnight; in fact, maintenance will be continuous! Avoiding …

Since LaserStar’s founding in 1957, the company has grown into a global supplier of laser sources for welding, marking, cutting, deep engraving …

HubSpot is quickly becoming one of the most trusted inbound marketing platforms in the world, and for good reason. Their marketing software has helped over 100,000 companies grow …

A “multi-touchpoint campaign” is a strategic campaign consisting of various interactions that collectively work together to deliver a message to the desired audience pool. It is an effective …