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First impressions are everything. While it’s a cliché, it especially applies when creating a brand. Building a brand doesn’t happen overnight; in fact, maintenance will be continuous! Avoiding …

Since LaserStar’s founding in 1957, the company has grown into a global supplier of laser sources for welding, marking, cutting, deep engraving …

HubSpot is quickly becoming one of the most trusted inbound marketing platforms in the world, and for good reason. Their marketing software has helped over 100,000 companies grow …

A “multi-touchpoint campaign” is a strategic campaign consisting of various interactions that collectively work together to deliver a message to the desired audience pool. It is an effective …

Here’s a fact that shouldn’t surprise you: the use of video has exploded in the business world. It now dominates the social media feeds we scroll through, the …

If you believe the adage that a “picture is worth a thousand words,” ‒ what are your pictures saying about your company? Imagery’s impact on your brand cannot …

In 2020 how we’ve done business has changed. Offices closed, meetings moved from in-person to virtual platforms, and being tech-savvy is downright essential. With so much change, even …

If you’ve read our previous blog posts, you’ll know exactly how to set up each of your company’s social media profiles for success. Now that the profile exists, …

Social media, especially Instagram, is the modern storefront for B2C brands, and your profile is the new homepage of your website. With Instagram’s new sales-driven features, B2C brands …