Case Studies

Revamping HubSpot and Google Ads to Drive a B2B Firm's Revenue


Engagement to perform audits on HubSpot, Google Ads, and SEO

Our client, a B2B laser welding company, initially engaged with TribalVision to conduct a comprehensive audit of their HubSpot instance. The organization’s presence in a number of different target markets, including medical, jewelry, and industrial, required sophisticated segmentation and automation within the HubSpot platform. Before engagement with TribalVision, the client’s internal marketing team had not utilizeb Google Ads to its fullest extent either. So TribalVision also focused on improving the Google Ads efforts, in order to improve overall lead generation.


Increase sales profitability by improving the sales and marketing team’s efficiency

Since the client had a small marketing team, they engaged with TribalVision to audit their HubSpot platform to identify opportunities to increase efficiency and help their sales team focus on only the hottest leads. During this time, we also reviewed their Google Ads account and SEO efforts to date and provided recommendations to optimize those platforms and campaigns.