Optimizing the User Experience to Better Qualify and Convert Web Traffic
Our client is a technology solutions provider that offers a suite of solutions designed to enhance the building and delivering of software, with risk mitigation, compliance, and governance capabilities. At the start of their engagement with TribalVision, the client’s initial focus was to revamp the user journey on their website, creating clear calls-to-action for every part of the conversion funnel – from awareness through to purchase decision. The goal was to drive high-intent engagement from qualified users, and provide the sales team with higher-quality leads.
At the start of the engagement, TribalVision identified various target audiences that needed to be addressed throughout the website. Our team then developed a series of funnel maps, customer journeys, and page-level wireframes for each of the various personas. The top, middle, and bottom funnel would then be tweaked so the message was appropriate for the stage in the user’s journey.