A marketing executive with over 15 years of experience, Damien Cabral is a Co-Founder and Partner at TribalVision. Motivated by his long-standing passion for marketing and his frustration with the conflict of interests inherent in the traditional marketing model, Damien co-founded TribalVision as a forward-thinking alternative to the traditional advertising agency model.
As a Partner at TribalVision, Damien is called on daily to help address and solve the complex issues encountered by TribalVision’s valued clients and team members. His responsibilities include the conception of concise, clear strategies for lead generation and revenue growth, expert counsel for clients during those inevitable gut-check moments, allocation of multi-million-dollar marketing budgets, and leadership of TribalVision’s 65+ team of seasoned marketers as the firm’s client services lead.
Prior to launching TribalVision, Damien began his career doing intensive database work and advanced marketing analytics for a nationally recognized financial institution — overseeing the tactical deployment of a multi-million-dollar marketing budget. In his next role as the Head of Online Marketing for one of the nation’s largest home remodelers, Damien built direct-response lead generation campaigns with an innovative mix of traditional and non-traditional marketing channels.
An active member of the business community, Damien was selected as one of the “40 Under Forty” by the Providence Business News, a listing of young professionals who are making a difference on a local, national, or international scale. One of the region’s bona fide gurus in digital and social media technology, Damien is frequently invited by forward-thinking companies and CEOs to share his perspectives on topics such as Amazon, marketing automation, digital ad trends, and campaigns that drive leads in the real world.
Damien holds a B.S in Business Administration from Bryant University and earned an MBA from the University of Rhode Island. He is an active member of the local community. He supports local charities such as The ASPCA, The Nature Conservancy, and Plan International. The most enjoyable part of his job is seeing his ideas applied to the market generate revenue for clients that were unrealized prior.
Client outcomes that Damien is particularly proud of include:
- Drove over 1000 SaaS signups in 4 months for a $1 Billion+ publicly traded company’s Innovation Division for a new product launch.
- Increased revenue for a baby product retailer by 263% and ROAS by 217% in 3 months.
- Devised and managed a digital marketing strategy for an education client seeking to promote its courses. Damien and his team drove in over $200,000 for the client’s flagship program alone, against a cost of only $7,000.
- Achieved a 76% more efficient cost per acquisition on recurring gift donation product for a global nonprofit.