Mary Dunn is a Marketing Director at TribalVision’s Boston headquarters. Having joined TribalVision in 2013, she has built lasting relationships with clients for 8+ years and has helped scale the firm through its growth from a 7-person team to a more than 70-person agency today. Mary has worked with clients in a myriad of industries including software, education, luxury consumer goods, manufacturing, and healthcare.
Mary is highly proficient in executive-level stakeholder management, strategic business planning, and relationship-building with her clients, all of which have translated into exceptional outcomes from her engagements and some of the longest-standing client relationships at TribalVision.
In addition to driving significant value for her clients, Mary oversees TribalVision’s professional development initiatives, including the firm’s mentorship program, feedback and review processes, management training, and personalized career plan development. To date, over 150 TV’ers have benefited from Mary’s mentorship and career path oversight.
Mary holds a BS in marketing and management along with an MBA from Bryant University. She is a member of the Beta Gamma Sigma International Honors Society and a recipient of the Young Alumni Achievement Award. Prior to joining TribalVision, Mary was a two-sport captain and selected as the Bryant NCAA Woman of the Year and currently sits on the board of the Boston Youth Lacrosse Association.
Client outcomes that Mary is particularly proud of include:
- Developed a digital ads campaign for a SaaS startup that generated 4,310 total signups in its first three months, far surpassing the original goal of 1,000 annual signups.
- Built a full-funnel marketing automation campaign for a manufacturer that resulted in $275,000 in new customer revenue and $2.2M in new parts revenue.
- Generated 2,495 conversions for a private equity backed manufacturer within one month of launching digital channels, averaging a 25% conversion rate across Facebook, Google Ads, and Display.