Google Analytics is a valuable asset that many businesses overlook. Companies may get overwhelmed by the large amount of data and endless analytical views. However, there are four reports every business should review on a weekly basis, and by setting up scheduled email reports the company does not have to login to Google Analytics to view these reports.

Setting Up Weekly Reports
You need to first set up the automated reports in Google Analytics. This is a one-time set up, so you will not need to do this on a weekly basis.

• Step One: Login to Google Analytics
• Step Two: In the platform, go to the report you would like to receive on a weekly basis. For example, go to Behavior > Site Content > All Pages
• Step Three: Select the “Email” button in the top left corner
• Step Four: Fill in your email address, the file format (PDF is preferred), the frequency you want to receive the report, and the day of the week
• Step Five: Click “Send”

It’s that easy! Now you will receive an automated email on a weekly basis from Google Analytics providing the business with key insights into your website performance.

Four Reports Every Business Should Set Up
Now that you know how to set up the automated reports, you need to determine the type of reports you want to receive. Here are the four reports that every business should receive on a weekly basis:

• Pages by Views Report, which shows the increase or decreases in site traffic, and popular trending content. With this information a business can direct more prospects to these pages through social media posts and email marketing.
• Conversions by Channel Report, which shows the conversions the business received from each digital marketing channel. This will allow the business to invest in the channels that are working and decrease the spend in channels that are not.
• New vs. Returning Visitor Report, which can be used to determine the company’s reach. This will help the company keep a pulse on their prospecting and re-engagement efforts.
• Pages by Bounce Rate Report, which shows the top twenty-five pages that people bounced off of. This will help the business identify non-engaging content or errors on the site. If a person bounces off the site it is for a reason. The business should look into these pages to fix or improve them.

Businesses invest a large sum of money into developing their websites. Google Analytics and these reports provide key insights into the performance of this sizable investment.