You have been pushing out marketing initiatives that are yielding great results. How can you best synthesize the data for your client without overwhelming them? An easily digestible and interactive reporting tool released back in 2016 is your answer, Google Data Studio. With the ability to compile data from various applications in an interactive manner, Google Data Studio should be one of your marketing tactics. Listed below are some best practices for anyone new to Google Data Studio, or in need of a refresher.
Create one report per client and duplicate that template every time you update the tracking. Initially creating a Google Data Studio Report can be time intensive, but once the frame work is there, less time will be needed in the next reporting update.
When pulling data from a source outside of Google, such as ExactTarget or LinkedIn, compile all data into one Google sheet. Google Data Studio makes it easy to connect data from many applications, such as Google AdWords, Google Sheets, Google Analytics, Big Query, and more.
Be sure to be in edit mode; view mode is interactive but no changes you make will be saved.
Once Google Analytics is set up, be sure to double check that the data Google Data Studio has populated is accurate. Since Google Data Studio is still in Beta, there can be glitches along the way.
Monthly reporting provides the client with measurable results that can help move along successful campaigns and reevaluate campaigns that are not delivering great results.
Be sure to share your report with all stakeholders! With great visualizations and interactive graphics, a Google Data Studio Report will impress anyone.