HubSpot is quickly becoming one of the most trusted inbound marketing platforms in the world, and for good reason. Their marketing software has helped over 100,000 companies grow their business, generate qualified leads, and close important deals.

Marketing Hub has a full suite of tools, including email marketing, ad management, marketing automation, social publishing, and website tracking. With so many options, customers can sometimes miss key tools that can help bring their inbound initiatives to the next level. Below we have outlined four key Marketing Hub tools that HubSpot customers should be taking advantage of today.

Campaigns

Available on: Marketing Hub Professional, Enterprise, and Legacy Marketing Hub Basic

• All well-rounded marketing campaigns utilize multiple tactics, content, and channels. HubSpot’s campaign tool brings key metrics for each tactic and platform into one report, giving you a 365-degree view of how campaign performance aligns with your overall goals. The tool allows you to add emails, workflows, blog posts, CTAs, landing pages, and social into one report view. You can then set the campaign budget and detailed goals, such as how many contacts you would like to influence or how much revenue you want to generate. With campaigns set up, your marketing team can track performance, optimize channels, and hit marketing goals more quickly and efficiently. 

Workflow Goals

Available on: Marketing Hub Professional & Enterprise

• HubSpot’s workflow tool is often a key selling point of the Marketing Hub platform, allowing customers to automate marketing communication and trigger actions based on events. One of the highlights of this tool is goal setting, available for all contact-based workflows. When setting up a workflow, you can select a goal, or action you want leads to take, which can range from the contact clicking on an email or a call to action, to filling out a form or making a purchase. Once a lead hits the goal they will be removed from the workflow, and their action will be tracked in the workflow analytics view. Here you can see how many leads hit the goal and the workflow’s overall goal conversion rate.

Ad Audiences

Available on: Marketing Hub Starter, Professional, and Enterprise

• Within HubSpot, you can get even more granular with your ad campaigns by creating ad audiences within the platform. Beyond targeting website visitors, you can create audiences based on lists of existing HubSpot contacts. This feature provides an additional valuable touchpoint to your marketing campaigns, allowing you to have targeted touchpoints with audiences you may already be utilizing in your email outreach. HubSpot allows you to set up these list-based ad audiences for Facebook, LinkedIn, and Google.

Smart Content/Rules

Available on: Marketing Hub Professional & Enterprise

• HubSpot has a full suite of tools that allow you to tailor communication to specific audience segments, with one of the most powerful tools being smart content. or smart rules. HubSpot’s smart content feature allows you to customize the message of emails, landing pages, and website pages depending on who is viewing them.  This is done by using rules, i.e. ‘if the contact is on X list, show them Y content’. Rules can be set up based on either contact list membership or lifecycle stage. This means that if you have a base piece of content you are sending out to a large group, you can change the message within the content based on factors such as the lead’s industry or product interest. 

HubSpot has one of the most all-encompassing suites of Marketing tools available, with the list of tools and features constantly growing to better meet their customer’s needs. The tools outlined above are a great place to start when optimizing your account. 

For more information on ways to optimize your HubSpot account, or if you are interested in getting started with HubSpot, reach out to the TribalVision team today!