HubSpot Smarter White Paper at a Glance
HubSpot Sales Hub
The HubSpot Sales Hub includes a variety of tools designed to support and streamline your internal sales processes. The Sales Hub accomplishes this by bringing many of the sales tools every organization requires together in one easy-to-use platform and provides top-to-bottom governance.
HubSpot Marketing Hub
HubSpot’s Marketing Hub includes several tools to support your marketing processes, including website resources like landing page builders, website forms, and more. The Marketing Hub centralizes management of your missing critical marketing activities into a single specialist.
HubSpot Service Hub
The Service Hub provides a full suite of solutions to engage with your existing customers and build lasting relationships post-sale. The importance is to provide customer service teams the critical solutions they require, such as ticketing, help desk, and more.
HubSpot CMS Hub
The CMS Hub is HubSpot’s homegrown Content Management System (CMS) for designing and managing your company website. Because the HubSpot CMS is integrated with CRM, businesses can create personalized, disruptive website experiences for their visitors.
Recent Results
Grand View Research
The Client
Grand View Research is a leading global provider of market research and management consulting services.
The Goal
A manual sales process hampered Grand View's ability to convert leads. TribalVision integrated HubSpot with a homegrown, complex CRM to better automate lead follow-up and reduce the strain on internal resources.
The Results
189k
Emails Deployed
27%
Open Rate
+252%
Attribute ROI
What Clients are Saying About TribalVision
Driving E-Commerce Sales for an Athletic Gear Company
Learn More →
Driving E-Commerce Sales for an Athletic Gear Company
A custom athletic gear e-commerce site tasked TribalVision with increasing the number of launches of unique team gear e-commerce stores. TribalVision recommended and oversaw the implementation of an exit intent pop-up on the company’s main homepage.The purpose of the pop-up is to capture contact information from users who are interested in learning more about launching their own gear store. The pop-up was paired with a nurture workflow consisting of two emails.
Over the first two and half months of the campaign, 642 new contacts were enrolled in the company’s subscriber list. Approximately 64 store launches can be attributed to the campaign. Based on the standard store activation rate of 40% and an average revenue of $1,364 per store, an estimated $34,918 in revenue can be attributed to the campaign during the first two and half months.
642
new contacts enrolled in the company’s subscriber list
new contacts enrolled in the company’s subscriber list
$34,918
in revenue can be attributed to the campaign
in revenue can be attributed to the campaign
Disaster Relief Campaign for Leading Non-Profit
Learn More →
Disaster Relief Campaign for Leading Non-Profit
A top 10 non-profit international development organization with programs in 50 developing countries reached out to us to execute an integrated marketing campaign for a Nepal disaster relief appeal. The appeal centered around the two devastating Nepal earthquakes that occurred on April 25th and May 12th, 2015, affecting thousands of communities and families. Reacting quickly to the crisis, we rapidly implemented a marketing plan that included direct mail, display advertising, display media buys, email marketing, and paid search advertising, and executed on this strategy over the course of three months. The goals of this campaign were to:
-
-
- Generate $100K in total revenue.
- Raise awareness for the organization’s mission and Nepal disaster relief, looking specifically at new donor acquisition.
- Increase qualified traffic and engagement on the website, examining the source and medium of traffic.
- Create compelling email content and stories, with targeted messaging and calls-to-action to donate.
-
Only a month into the Nepal campaign, we drove a +6,606% month-over-month increase in revenue and a +5,778% increase in transactions from email alone, with a 26% donation conversion rate resulting from email in April 2015. Although in the past direct mail had accounted for an overwhelming majority of donations to the client’s emergency disaster relief efforts, we saw that digital channels drove 53% of the total revenue for Nepal. The total revenue generated amounted to $426,673, over 4x the initial goal.
+6,606%
month-over-month increase in revenue
month-over-month increase in revenue
26%
donation conversion rate
donation conversion rate
Chris Ciunci
Free HubSpot Marketing Consultation
Have a conversation with Chris about how TribalVision can work with your team to develop and implement effective HubSpot marketing strategies that bring tangible results to your business.