Marketing Results | Demand Generation | TribalVision Rhode Island

Demand generation results - video testimonial

Generating business is our
top priority

While many marketing firms are focused on design and creative campaigns, our mission revolves around demand generation and driving top-line growth.

Accelerating Revenue for a Shark Tank Company

TribalVision worked with one of the fastest growing ed-tech companies to drive sales and increase revenue. Our team was tasked with generating end of the year sales as a final push to increase annual performance. We developed and implemented a detailed promotions calendar as well as a 24-Hour Flash Sale. The main objective of the 24-Hour Flash Sale was to get the people that visited the company’s website during the Black Friday campaign and that did not convert to make the purchase. We focused our efforts on creating boosted organic posts on Facebook/Instagram posts, as well as launching promotional extensions on Google Ads and Bing Ads featuring customized messaging.

Results:

Revenue was 44% higher in December 2019 compared to December 2018
E-Commerce Conversion Rate increased by 135% for the Flash Sale traffic
The increase in revenue helped the company outperform their annual sales projections

44%
higher revenue

135%
higher E-Commerce Conversion Rate

Achieving viral success for a Mother's Day campaign

TribalVision partnered with our client’s existing PR firm to boost awareness of a Mother’s Day campaign. Due to the unique concept and associated press, it went on to be featured in over 10 outlets including AdWeek and PRWeek where TribalVision was listed as a partner. In just one week’s time, we were able to build a landing page and quickly execute across a variety of marketing channels to leverage momentum. Key metrics included:

- - Six marketing channels utilized
    - Facebook, Instagram, YouTube, Display Remarketing, Paid Search Extensions, and Email Marketing
  - Over 30,300 YouTube views with a with a completion rate of more than 56%
    - The benchmark completion rate of retail brand YouTube videos is 15.7%
  - Over 200 Facebook and Instagram nominations
  - Nearly 4,000 landing page sessions

30,300
YouTube views

4,000
landing page sessions

Account-Based Marketing Strategy for a Leading Printed Electronics Manufacturer

TribalVision developed and implemented a digital campaign strategy focused on account-based marketing and web optimization for North America’s leading printed electronics manufacturers aimed at capturing decision-makers at major medical contract manufacturers. Our team’s approach included the implementation of a multi-touchpoint campaign aimed at the manufacturers target prospects and employing a multi-pronged promotional mix of both paid and unpaid tactics across email, Facebook, LinkedIn, and Google Ads. By utilizing an extensive email outreach approach, updating and maintaining existing digital assets, and building a new lead generation road map within the span of three months, TribalVision succeeded in:

Increasing website traffic by over 47.5% and new website traffic by 98%
Driving over 450,000 impressions on Facebook, Linkedin, and Google Ads
Acquiring 75 sales qualified leads

98%
New Website Traffic Increase

75
Sales Qualified Leads

Recruiting Efforts Bring in 9 Quality Hires at 3.4% Fee

A highly respected, fast-growing Rhode Island-based commercial construction company has trusted TribalVision to lead their recruiting efforts for highly skilled and in-demand candidates for over 3 years and counting. Using a combination of tactics including Indeed and LinkedIn recruiting, TribalVision has achieved impressive, consistent results:

- 9 total hires at $77,934 average starting salary
- 84% lower than average headhunting fees (based on retainer hours spent on recruiting activities)

3.4%
Average Recruiting Fee

$7,145
Average Annual Cost to Client (based on retainer hours spent on recruiting activities)

Driving a 76% Revenue Increase Year-over-Year

A renowned manufacturer of infant and toddler care products charged TribalVision with improving year-over-year eCommerce revenue, mainly through pay-per-click (PPC) advertising. We overhauled the company’s PPC strategy by building, launching, maintaining, and continually optimizing:

- - Acquisition paid search campaigns
  - Conversion paid search campaigns
  - YouTube campaigns
  - Smart Shopping campaigns
  - Dynamic product remarketing campaigns

Key results:

- - 76% YoY increase in eCommerce revenue
  - PPC advertising accounted for 34% of total revenue (a 31% increase in the percentage of total revenue YoY) and 42% of total revenue during Q4 holiday promotions
  - 157% YoY increase in PPC-driven revenue and 55% YoY increase in PPC return on ad spend (ROAS)

76%
YoY increase in eCommerce revenue

157%
YoY increase in PPC-driven revenue

Holistic Digital Marketing Strategy to Drive Website Traffic & Leads

A trusted and well-established provider of energy-efficiency solutions that services New England and upstate New York engaged TribalVision to aid in driving more website traffic and leads. The team put together and implemented a holistic range of digital marketing initiatives across email marketing, Facebook advertising, LinkedIn advertising, and paid search to achieve these objectives.

A look at the website metrics for the month of January 2018 (after a year of running digital marketing campaigns) compared to the month of January 2017 yields the following:

- - 5,719 users (56.9% increase YoY)
  - 7,120 sessions (56.5% increase YoY)
  - 19,098 pageviews (50.3% increase YoY)
  - 45.3% bounce rate (only a 0.5% increase YoY)

The fact that website traffic increased roughly by 50% overall with only a minimal increase in bounce rate indicates that the quality traffic was driven.
Lead (measured by website form submissions) KPIs also display a significant increase when comparing February 2018 to February 2017:

- - Feb. 2017: 376
  - Feb. 2018: 562 (49.47% increase YoY)

The total number of leads have trended upwards significantly month over month since January 2017. On average, 25.68% of website leads can be directly attributed to our campaigns.

7,120
sessions

19,098
pageviews

Comprehensive digital strategy for an eCommerce Jeweler

TribalVision developed and implemented a digital strategy to increase brand awareness, revenue, and customer engagement for a third-generation jewelry company in Rhode Island. This strategy took a multi-platform approach across Amazon, Etsy, eBay, and BigCommerce. By increasing email frequency, beginning paid social campaigns, and pruning/maintaining Sponsored Product Listings for their Etsy shop, between January and April 2018, TribalVision was able to:

- - Drive a 556% increase in shop visits YoY
  - Increase order volume by 126% YoY
  - Increase revenue by 145% YoY
  - Maintain a 2.8 average ROAS

556%
in shop visits

145%
revenue

Generating thousands of leads leveraging Facebook targeted advertising

TribalVision developed and implemented a lead generation campaign through Facebook to grow a baby product e-commerce subscriber list in preparation for the Holiday season. The campaign set a cost-per-lead (CPL) goal of $2.25 based on previous performance benchmarks and set forth to maximize marketing dollars in accordance with industry and brand best practices.

The following efforts assisted in the overall campaign performance:

- - Ran two lead ad campaigns in tandem to maximize reach amongst audience targeting
  - Excluded all existing subscribers from targeting on a regular basis to ensure top-funnel email capture
  - Tested additional audience targeting and compared average CPL to determine effectiveness of the audience

Over the course of TribalVision’s campaign implementation, the following metrics were reported:

- - Decreased average CPL by 80% from the first campaign effort
  - Grew total number of subscribers 30% over the course of 4 months
  - Maintained an average open rate of 20% with new subscribers
  - Generated over 14,000 new leads in 1 month while maintaining an average CPL of $0.44

30%
grew total number of subscribers

14,000+
new leads in 1 month

Leveraging Digital Channels to Drive Webinar Attendance

TribalVision developed and executed a webinar campaign to drive enrollments and applications for an online dog training academy. The pre-webinar marketing strategy included a combination of email marketing to the academy’s newsletter subscribers, paid and organic promotions on Facebook, organic posts on Twitter, and special opt-in forms on the academy’s website.

As a result of these efforts, 702 people registered for the webinar. About half of all registrants indicated that they learned about the webinar through Facebook and half indicated that they learned about the webinar through Email. Registered users received four email touch points prior to the start of the webinar. These communications yielded 287 live attendees (reaching our goal of a 41% attendance rate). The purpose of the webinar was to engage our current audience and motivate prospective trainers to enroll in a course. After the webinar, a survey and recording were sent out to all registrants and attendees. Based on pre-webinar and post-webinar survey results, 459 registrants and attendees were selected for additional follow-up emails encouraging enrollment in three discounted courses which resulted in 23 enrollments.

287
live attendees reaching our goal of a 41% attendance rate

459
registrants and attendees were selected for additional follow-up emails

National Jewelry Retailer Turns Around Disappointing Year

TribalVision built a marketing pro forma to help a national jewelry retailer determine the most cost-effective digital channels to drive revenue and double its collector base. We analyzed the current marketing channels, which allowed us to visualize the potential effects on transactions and revenue that may result from different marketing investments. The goals of the analysis were:

- - Evaluate the effectiveness of various marketing channels in driving transactions.
  - Define the budget required and the ideal marketing mix of available top and bottom funnel channels to achieve the organization’s revenue goals.

After the analysis, we developed an actionable set of recommendations:

- - Reduce spend on top funnel Paid Search and Display channels
  - Reallocate part of top funnel spend to social channels such as Pinterest & Facebook
  - Prioritize email marketing to increase customer lifetime value
  - Continue to invest in display remarketing, and add a mid-funnel campaign to maximize our bottom funnel ceiling

Prior to our recommendations being implemented in Q3, the jeweler was down 20% in year over year revenue. After implementing our recommendations, it ended Q3 8%+ in revenue YoY to date.

Some notable KPIs are as follows:

- - Topline revenue between Q3 2015 and Q3 2016 increased by 99%
  - Revenue between social channels from Q3 2015 and Q3 2016 increased by 568%
  - Revenue from display re-marketing and mid-funnel campaigns between Q3 2015 and. Q3 2016 increased by 7,885%
  - Total transactions between Q3 2015 and Q3 2016 increased by 107%
  - Total website sessions and sessions from new users increased by over 40% between Q3 2015 and Q3 2016

Revenue between social channels increased by
568%

Total transactions increased by
107%

Disaster Relief Campaign for Leading Non-Profit

A top 10 non-profit international development organization with programs in 50 developing countries reached out to us to execute an integrated marketing campaign for a Nepal disaster relief appeal. The appeal centered around the two devastating Nepal earthquakes that occurred on April 25th and May 12th, 2015, affecting thousands of communities and families. Reacting quickly to the crisis, we rapidly implemented a marketing plan that included direct mail, display advertising, display media buys, email marketing, and paid search advertising, and executed on this strategy over the course of three months. The goals of this campaign were to:

- 1. Generate $100K in total revenue.
  2. Raise awareness for the organization’s mission and Nepal disaster relief, looking specifically at new donor acquisition.
  3. Increase qualified traffic and engagement on the website, examining the source and medium of traffic.
  4. Create compelling email content and stories, with targeted messaging and calls-to-action to donate.

Only a month into the Nepal campaign, we drove a +6,606% month-over-month increase in revenue and a +5,778% increase in transactions from email alone, with a 26% donation conversion rate resulting from email in April 2015. Although in the past direct mail had accounted for an overwhelming majority of donations to the client’s emergency disaster relief efforts, we saw that digital channels drove 53% of the total revenue for Nepal. The total revenue generated amounted to $426,673, over 4x the initial goal.

+6,606%
month-over-month increase in revenue

26%
donation conversion rate

Digital Lead Generation Campaign for Education Company

A highly-regarded education company reached out to TribalVision to strategize and implement a promotional campaign to boost its underperforming exposition, which was launching in a new location. Our campaign included paid search, remarketing, social media advertising, and a Facebook contest to generate buzz around the event. The campaign’s objective’s included:

- 1. Meet goal for registrations in order to bolster revenue from exposition
  2. Keep marketing cost per registration for the exposition under $35/registration.

Before TribalVision’s on-boarding, revenue for the event was down $15,000 YOY. Within four months of TribalVision’s engagement, registrations for the event had gone from being down 10% YOY to being up 11% YOY, exceeding the company’s goal for registrations. TribalVision was able to hone in on the highest-performing marketing channel—Facebook—in order to keep marketing cost per registration at $33.00/registration. TribalVision’s efforts directly drove over $80,000 in revenue for this event. TribalVision’s total efforts resulted in $200,000 in revenue for the client’s flagship course alone. The cost of generating this revenue was only $7,000.

TribalVision’s efforts directly drove over
$80,000
in revenue for this event

Conference Promotion for a Global Health Care Non-Profit

A globally recognized health care non-profit engaged TribalVision to increase attendance at its annual conference, which was slated to take place in three months at a different time of year and on a different continent from previous conferences. Moving quickly to optimize results in a short period of time, we put together a plan that included database analysis and audience segmentation; audience touch point mapping and deployment; an updated conference landing page; and leveraging social media channels and contacts of co-founders, sponsors, and presenters. The campaign’s goal was to:

- 1. Increase conference attendance by ~20% over the previous year

When TribalVision was brought on, there were 215 registrations for the conference. With our help, the client exceeded its goal number of registrants by 51%, ultimately reaching 830 attendees from more than 40 different countries. This year’s registrations showed an 84% increase over last year’s conference registrations. TribalVision’s efforts brought the rate of registration from 45 registrations per month before its engagement with the client to 205 registrations per month during the engagement.

830
reached attendees

205
registrations per month

Increasing Inbound Leads for Boston Based Startup

A startup website and conversion optimization company located in Boston set out to work with TribalVision to drive more demand for their products and services. Their goal was to increase general brand awareness and drive more qualified inbound leads from their list of target accounts. They provided TribalVision with a short list of companies in the Finance and Higher Ed verticals for targeted outreach. TribalVision then built a full funnel marketing campaign using Google Ads, LinkedIn, and Hubspot Email in tandem. In just a short flight (60 days) TribalVision has been able to produce great results.
When comparing Period-over-Period for the past 60 days:

Total inbound lead count has increased 314%
Total Website Traffic Increased by 16%
- From 14 inbound leads to 58 inbound leads
Total Conversion Rate on the website increased by 91%

314%
increase in inbound leads (nearly 1 new lead a day)

91%
increase in website conversion rate.

Optimizing a baby manufacturer's paid search account

TribalVision defined and implemented a new approach for pay-per-click advertising for a national baby product retailer. We overhauled an underperforming account to drive brand recognition, capture new leads, and increase revenue. In the first quarter of optimizing the client’s paid search campaigns:

- - Online revenue was up by 263%
    - From $33,889 to $123,103
  - Ecommerce conversion rate was up 268%
    - From 0.38% to 1.41%
  - ROAS became 217% more efficient
    - From 0.6 to 1.9 ROAS

263%
online revenue

268%
E-commerce conversion rate

Creating a User-Friendly, Conversion-Driving Website for an HVAC Company

TribalVision was tasked with overhauling an HVAC manufacturer’s website. Originally designed in Flash, our main goals were to 1) Streamline the user experience in a modern template, guiding homeowners towards a conversionary form-fill, 2) provide them with a better SEO strategy, and 3) create a lead generation system within HubSpot that leveraged consumer-facing automated emails and internal notifications to sales staff and contractors to better track those leads through the system. All told, our efforts saw a major increase in online conversions:

- - YoY, our first week of launch saw a 415% increase in lead form submissions
    From 39 to 162 form submissions
  - After the first full month, the website saw a YoY increase in lead submissions of 38.95%
    From 190 to 264 from submissions
  - Our total conversion rate (submissions/unique site users) at the end of the first month was 3.19%

A YoY conversion increase of
415%
Within the first week of launch

Lead Generation Strategy for LED Manufacturer

A New York-based manufacturer of LED supplies tasked TribalVision with revamping its company strategy to counter increasing competition from Asian manufacturers and e-commerce giants. TribalVision developed a plan to uniquely position the firm as a go-to solution for leading, multi-million energy savings companies (ESCOs). The marketing strategy consisted of the following

- - Build a new brand identity (messaging and assets) to value the company’s product quality and project management skills
  - Set up a multi touchpoints process with an emphasis on targeted business development initiatives, leveraging trade shows, associations’ networks, LinkedIn, and direct outreach best practices
  - Support the sales force at each step through ongoing training, goal set-up, and custom methods development

After a 4-month period dedicated to building both the assets and the tactical plan, the campaign has secured 21 leads, 4 lunch & learn onsite workshops, and direct connections with key-decision makers at ESCOs, helping the company penetrate the ESCO market for the first time in its history.

The campaign has secured
21 leads, 4 lunch
& learn onsite workshops

Channel Optimization for Home Improvement Company

A local home improvement company specializing in windows, doors, siding, and roofing enlisted TribalVision’s help to cost-effectively generate qualified leads. In addition to implementing tactics like paid search and email marketing, we crafted a 2-tier strategy for optimizing their partnership with a lead aggregator. The strategy’s goal of increasing sales from this channel was anchored in two objectives:

- - Shift the geo-target to qualified zip codes and increase the lead cap to account for seasonality
  - Use a hybrid cost-per-lead (CPL) model to capture both exclusive and non-exclusive leads

Results from this strategy were immediate. Prior to our involvement, sales from this lead aggregator totaled $4,430. The following month, sales totaled $37,101: a 737% increase in revenue. Additionally, the cost of this channel dropped from 43% to 10% of respective sales.

sales totaled
$37,101

increase in revenue
737%

Website and E-commerce Revamp for B2B Manufacturer

An established and quickly-growing B2B medical device manufacturer sought our expertise in website design and e-commerce strategy for a complete revamp of its online store. Our efforts included a website re-design, a custom e-commerce re-structuring with an updated customer journey, and promotions of the new online store through email and paid search. The revamp’s objectives included:

- 1. Increase revenue from online store
  2. Develop a more customer-centric online presence that effectively presents the key differentiators of the company and its vast array of products

Over a three-month period, TribalVision both strategized and implemented the website and e-commerce revamp. Within the first week of the new online store being live, the company received the largest online order in its history, and in the six month period after the launch, revenue from the online store had increased by over 11% in comparison to the previous six-month period.

Revenue increased by
11%

The company received the
largest online order
in its history

Digital Marketing Campaign For National Jeweler

TribalVision developed and implemented a digital marketing strategy for a leading national jewelry retailer. We focused our efforts on optimizing the company’s paid search campaigns to increase online revenue, visibility and engagement while maintaining a healthy ROAS. After 2 months of optimizing the client’s paid search campaigns:

- 1. Online revenue was up by 84%
  2. Ecommerce conversion rate was up 19.4%
  3. ROAS became 200% more efficient
  4. Revenue almost doubled with half the spend

200%
more efficient ROAS

84%
online revenue

Marketing Automation Strategy for Non-Profit

TribalVision implemented a Marketing Automation Strategy for one of the largest non-profit organizations in Rhode Island. The organization is part of a global network that offers a variety of programs, advocacy and campaigns to achieve sustainable solutions to end the cycle of poverty. Given their global reach and multiple donor profiles, it was essential that their content strategy was both personalized and automated. To that end, TribalVision developed a comprehensive Marketing Automation Strategy focused on three distinct audiences. The campaign objectives were to:

- - Provide current and future donors with relevant and engaging content based on their interests
  - Use personalized content to drive overall donations
  - Develop a customer journey to increase monthly recurring donors
  - Engage non-donors with inspiring stories to convert them to donors

Due to the launch of these campaigns, the organization now has a continuous flow of relevant content to engage donors for years. Post launch (nine months in), we’ve seen exceptional results. The campaigns have:

- - Reached over 86,000 contacts with relevant touch points to keep the organization top of mind
  - Converted 310 non-donors to donors, amounting to $52,000 in donations
  - Converted 322 contacts to monthly recurring donors, which equates to a lifetime value of $740,000
  - Built a fully functional automated machine that will now operate with minimal resource time to nurture and convert contacts

332
contacts converted to monthly recurring donors

86,000+
reached contacts with relevant touch points

Leveraging Account Based Marketing Strategies for Lead Generation

TribalVision recommended and successfully implemented a new account based marketing strategy for a B2B event company. Over several months, the strategy had been used for multiple marketing campaigns with the goal of generating qualified leads for the firm’s internal sales team. For each of the company’s events, we followed a 5-step approach:

- - Identify key contacts
  - Create a prospect profile
  - Create valuable and engaging content
  - Launch the campaign
  - Measure, analyze, and refine processes

For our client, we focused on engaging key influencers and decision makers at our targeted accounts, deploying a multitouchpoint strategy that leveraged email, Facebook, and LinkedIn content. These outreach pieces linked to one of four landing pages developed on the event’s respective website, each with valuable content gated behind a contact form. Once filled, the contact automatically entered the firm’s sales pipe and was assigned a sales representative who would reach out with the gated content and begin their sales process.

Since launching this campaign, we’ve been able to generate over 50 qualified leads over the course of 4 months. With an average conversion value of $12,000 and an estimated conversion rate of 31% for inbound leads, we’ve generated a potential revenue of $186,000 for the firm over the course of our 2 campaigns.

Conversion rate of
31%
for inbound leads

Revenue of
$186,000
for the firm

Driving E-Commerce Sales for an Athletic Gear Company

A custom athletic gear e-commerce site tasked TribalVision with increasing the number of launches of unique team gear e-commerce stores. TribalVision recommended and oversaw the implementation of an exit intent pop-up on the company’s main homepage.The purpose of the pop-up is to capture contact information from users who are interested in learning more about launching their own gear store. The pop-up was paired with a nurture workflow consisting of two emails.

Over the first two and half months of the campaign, 642 new contacts were enrolled in the company’s subscriber list. Approximately 64 store launches can be attributed to the campaign. Based on the standard store activation rate of 40% and an average revenue of $1,364 per store, an estimated $34,918 in revenue can be attributed to the campaign during the first two and half months.

642
new contacts enrolled in the company’s subscriber list

$34,918
in revenue can be attributed to the campaign

Re-engaging cold leads for local solar company

A locally owned and operated solar company reached out to TribalVision to build and implement a strategy to increase monthly residential sales. As part of this strategy, TribalVision implemented an email drip campaign in order to:

- - re-engage homeowners who had previously begun discussions with the company which did not result in a sale
  - maintain a cost per lead under $500

After a month, our campaign has resulted in 14 leads, maintaining a cost per lead of only $15.18, and has generated 1 closed deal (a value of approximately $30,000). In addition, 8 leads are still in the pipeline (a potential value of approximately $240,000).

1 closed deal - a value of approximately
$30,000

8 leads in the pipeline - a potential value of approximately
$240,000

Vendor Consolidation for an Alternative Energy Company

A solar power solutions company had undergone an internal structural overhaul, where upper-level management took a more active role in marketing activities. Prior to the change, the organization had been working with a consultant, who by being only one person, had outsourced all marketing activities to various vendors. Management’s goal was to consolidate the number of vendors they were using and decrease monthly expenditures. In hiring TribalVision, our first task was to perform an audit of existing vendors and make recommendations on where to remove or decrease spending.

As we assessed each vendor and their associated costs, we were able to identify that many of these services were items we could be providing for them under one roof. As a result of our efforts, we were able to bring them from 8 vendors having annual fees totaling $57,385 down to 3 vendors with annual fees of $2,605 for a total savings of $54,778.

Total savings
$54,778

E-Commerce Buildout for Furniture Chain

An established furniture retailer looked to TribalVision to develop an e-commerce strategy that would drive more online sales of its furniture. Our efforts focused on the redesign and optimization of the company’s website to drive and better convert online sales. The objectives of this project included:

- 1. Rebuild the website to provide a credible, customer-friendly online experience
  2. Build out e-commerce functionality into the website to drive online sales

Through TribalVision’s efforts the retailer’s website generated $100,000+ in revenue within the first year – a success given the site was generating close to nothing in sales in the prior year period. Their website has now become an extension to their brick-and-mortar stores at a much low operating cost.

website generated
$100,000+
in revenue within the first year

Leveraging Account Based Marketing Strategies for Lead Generation

TribalVision recommended and successfully implemented a new account based marketing strategy for a B2B event company. Over twelve months, the strategy had been used for multiple marketing campaigns with the goal of generating qualified leads for the firm’s internal sales team. For each of the company’s events, we followed a 5-step approach:

- - Identify key contacts
  - Create a prospect profile
  - Create valuable and engaging content
  - Launch the campaignMeasure, analyze, and refine processes

Since launching this campaign, we’ve been able to generate over 171 qualified leads, at a cost of $9 per lead. With an average conversion value of $15,000 and an estimated conversion rate of 20% for inbound leads, we’ve generated a potential revenue of $513,000 for the firm over the course of our engagement.

$15,000
conversion value

$513,000
potential revenue

Content Marketing Strategy for Leadership Development Firm

A well-known leadership development firm engaged TribalVision to develop and implement a strategy to acquire highly qualified leads. The campaign’s objective was simple:

- 1. Generate qualified leads from large corporations (1,000+ employees)
  2. Position the firm as an industry thought-leader

Our team’s approach included developing a highly targeted content marketing strategy that included: white paper and industry reports curation, email outreach, and inbound marketing. Our marketing efforts resulted in over 1,000 qualified leads – including Johnson & Johnson, Hewlett Packard, and GEICO – being driven to the firm’s sales team to close.

1,000+
qualified leads

Donor Outreach for Local Zoo

A well-known New England zoo sought to increase the total value of its mailing-based donation revenue and leverage its donor data to more intelligently devise a direct mailing solicitation strategy. Our approach included analyzing the zoo’s donor data, distilling key insights, developing a strategic solicitation list, and crafting messaging audiences and copy for the solicitation. The project’s objectives included:

- 1. Assessing which non-donors would be most prone to become donors
  2. Including the total donation value
  3. Developing core messaging segments, as the zoo had never before done segmented messaging

Over the course of the next six months, TribalVision analyzed the donor data and developed strategic mailing recommendations for two biannual mailing campaigns. In our first campaign with the zoo, we lowered mailing costs and raised the average donation value by 25%. In our second campaign, we deepened our analysis and increased the average donation value by 50%.

Raised the average donation value by
25%

Increased the average donation value by
50%

Online Strategy to Drive Website Traffic for a Global Non-Profit

A non-profit with a global reach tapped TribalVision to strategically overhaul and curate its digital advertising campaigns on Google AdWords, Bing Ads, and AdRoll. The client sought to dedicate a renewed effort toward monetizing its existing website as a key revenue channel. The main goals of this initiative were to 1) increase website traffic, 2) raise brand awareness and recognition, 3) drive online donations, and 4) measure results.

After only three months, TribalVision was able to drive year-over-year successes across the board in December 2014, including: a +202% increase in website sessions year-over-year, a +401% surge in new users to the website (59% of whom came from newly created Ebola search campaigns), a +173% lift in e-commerce transactions, and a +1,168% spike in e-commerce revenue.

+202%
increase in website sessions

+401%
surge in new users

Lead Generation Campaign for Shipping Supplies Company

A leading supplier of industrial shipping supplies in New England was looking to increase the number of customers in its high margin vendor management program that locks in clients to a $3,000/month retainer. The company reached out to TribalVision to develop and implement a strategy to promote the program. The strategy leveraged several tactics that included; a calling campaign, drip emails, the buildout of targeted pitch decks, the development of a referral program, leveraging paid search and developing reporting metrics to track the success of our efforts. The strategy’s objectives were to:

- 1. Increase the amount of current customers taking advantage of their vendor management program
  2. Generate awareness with non-customers about the services included in the program

Three months after the launch of the campaign, 16 existing customers joined the program – totaling $560,000 in newly found annual revenue – and ~10 meetings with prospects were also scheduled.

16
customers joined the program

$560,000
newly found annual revenue

Comprehensive Marketing Strategy for Seafood Supplier

A New England based seafood supplier looked to TribalVision to further elevate its brand nationally and support its sales team with finding and capturing new business. Spanning a 3-year period, TribalVision developed and implemented a multi-pronged marketing strategy that included asset development, sales support and lead generation initiatives. Tactics that TribalVision led consisted of; SEO, PPC, pitch deck buildouts, website, video, messaging, social media, CRM integration, inbound marketing, new business outreach and content marketing.

Since TribalVision’s marketing efforts began, the company has doubled in revenue, landed key national accounts and has transformed itself from a local family run business to a dominant industry leader that is poised to double in size again in the upcoming two years.

Doubled
in revenue

Doubled
in size

Market Entry Plan for Korean Manufacturer of Industrial PCs

A Korean manufacturer of personal computers contacted TribalVision to explore opportunities in the US market and assist the company in developing business in the US while on a tight budget. TribalVision developed a 3-step process to meet the client’s objectives:

- - Market-entry research (2 months): by implementing a rigorous analysis of the competitive landscape, market drivers, and the company’s strengths, we were able to adjust the company’s product portfolio and core messaging to meet the demand in the US.
  - Asset development (2 months): despite a limited budget, we created a full set of assets based on the strategy to prepare the company for the outreach (US website, company brochure, products spec sheets, case studies, animated video, LinkedIn profiles, and databases of US targets).
  - Direct outreach campaigns (6 months): we implemented systematic business development initiatives, refining the target audience and our campaigns as we acquired greater field knowledge of the market, and we have assisted the company in managing lead and sales processes to secure sales opportunities.

Although the company was not known in the US and had no physical presence, the 6-month outreach program secured 20 leads and has already generated $240K in sales opportunities.

20
secured leads

$240K
generated sales opportunities

Go-To-Market Campaign for Home Security Provider

An established security staffing company branching out into the B2C home security and automation market enlisted TribalVision to develop entirely new branding and create a full IMC strategy to promote the launch of the company and drive lead acquisition. As part of their go-to-market strategy, the TribalVision team leveraged a partnership with the Pawtucket Red Sox to reach the Rhode Island market by conducting a raffle at a highly-attended game. In addition to traditional tabling methods and promotions, we ran a text-to-enter campaign to capture leads’ phone numbers and email addresses. The overall objectives for the event included:

- 1. Generate awareness and conveying the company’s positioning as a locally conscious counter-point to the national competitors in the space
  2. Collect warm leads to increase their contact database

Assuming a 30% impression rate with a 5% conversion rate for attendees, we anticipated 150 leads. Ultimately, we nearly quadrupled that goal, generating 533 new leads from the event. Follow-up email campaigns for increased exposure to the brand achieved open rates more than double the industry average.

4x
anticipated goal

533
new leads

Promotion of Manufacturing Partnership Annual Event

After struggling to find an identity in the small world of manufacturing, a local partnership of businesses and organizations requested marketing assistance. The goals were as follows:

- 1. Increase statewide awareness
  2. Plan and promote annual meeting

Spanning four months TribalVision launched a new website, developed collateral, and raised awareness for the organization’s annual summit conference. As a result of these efforts, overall attendance to the annual event increased by 25%.

Attendance increased by
25%

Referral Program Success for a Grocer

A well-known Rhode Island grocer reached out to TribalVision to increase the number of new customers receiving its home delivery service. Rather than deploying traditional paid media tactics to reach our goal, we decided to look within and leverage the company’s existing customer base. Through various customer promotions and targeted announcements, TribalVision captured 52 referrals from existing customers – resulting in 20 new customers being signed on by the sales team in a 60-day period. Given the $4,200 lifetime value per account, our 60-day campaign resulted in a bump of $84,000 to top-line revenue.

52
captured referrals from existing customers

$84,000
to top-line revenue

Surpassing summer camp enrollment goals

A non-profit community center in Massachusetts was looking to increase the visibility of their summer camp programs to parents in the surrounding area. TribalVision planned and implemented a multi-channel advertising campaign that included email marketing, direct mail, paid search advertising, and display advertising.

- 1. Increase summer camp revenue by 10%; and,
  2. Increase profitability of each summer camp program.

Within four months, the campaign drove a 11.1% year-over-year (YoY) increase in total revenue, with a return on ad spend (ROAS) of 443%. Each of the camp programs also showed increased profitability with 18.8%, 6.3%, and 10.4% lifts. The campaign contributed to a total of $708,000 in revenue for the organization.

443%
a return on ad spend (ROAS)

$708,000
revenue for the organization

Win Back Campaign for Grocery Chain

An established grocery retailer was experiencing customer drop off and account deactivations and came to TribalVision to generate a content strategy to win these past customers back. Our efforts included developing a win-back promotional strategy, email communication and direct mailer. The strategy’s objectives included:

- 1. Convert deactivated accounts back to current customers
  2. Increase top line revenue

After only two weeks from deploying initial communication (both email and direct mail) thirty three past customers with an estimated lifetime value per customer of $4,200 reactivated their accounts. This one campaign translated to $138,500 in top line revenue growth.

$4,200
lifetime value per customer

$138,500
top line revenue growth

Results

Generating business is our top priority

Accelerating Revenue for a Shark Tank Company

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Accelerating Revenue for a Shark Tank Company

Achieving viral success for a Mother's Day campaign

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Achieving viral success for a Mother's Day campaign

Account-Based Marketing Strategy for a Leading Printed Electronics Manufacturer

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Account-Based Marketing Strategy for a Leading Printed Electronics Manufacturer

Recruiting Efforts Bring in 9 Quality Hires at 3.4% Fee

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Recruiting Efforts Bring in 9 Quality Hires at 3.4% Fee

Driving a 76% Revenue Increase Year-over-Year

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Driving a 76% Revenue Increase Year-over-Year

Holistic Digital Marketing Strategy to Drive Website Traffic & Leads

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Holistic Digital Marketing Strategy to Drive Website Traffic & Leads

Comprehensive digital strategy for an eCommerce Jeweler

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Comprehensive digital strategy for an eCommerce Jeweler

Generating thousands of leads leveraging Facebook targeted advertising

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Generating thousands of leads leveraging Facebook targeted advertising

Leveraging Digital Channels to Drive Webinar Attendance

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Leveraging Digital Channels to Drive Webinar Attendance

National Jewelry Retailer Turns Around Disappointing Year

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National Jewelry Retailer Turns Around Disappointing Year

Disaster Relief Campaign for Leading Non-Profit

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Disaster Relief Campaign for Leading Non-Profit

Digital Lead Generation Campaign for Education Company

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Digital Lead Generation Campaign for Education Company

Conference Promotion for a Global Health Care Non-Profit

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Conference Promotion for a Global Health Care Non-Profit

Increasing Inbound Leads for Boston Based Startup

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Increasing Inbound Leads for Boston Based Startup

Optimizing a baby manufacturer's paid search account

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Optimizing a baby manufacturer's paid search account

Creating a User-Friendly, Conversion-Driving Website for an HVAC Company

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Creating a User-Friendly, Conversion-Driving Website for an HVAC Company

Lead Generation Strategy for LED Manufacturer

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Lead Generation Strategy for LED Manufacturer

Channel Optimization for Home Improvement Company

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Channel Optimization for Home Improvement Company

Website and E-commerce Revamp for B2B Manufacturer

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Website and E-commerce Revamp for B2B Manufacturer

Digital Marketing Campaign For National Jeweler

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Digital Marketing Campaign For National Jeweler

Marketing Automation Strategy for Non-Profit

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Marketing Automation Strategy for Non-Profit

Leveraging Account Based Marketing Strategies for Lead Generation

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Leveraging Account Based Marketing Strategies for Lead Generation

Driving E-Commerce Sales for an Athletic Gear Company

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Driving E-Commerce Sales for an Athletic Gear Company

Re-engaging cold leads for local solar company

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Re-engaging cold leads for local solar company

Vendor Consolidation for an Alternative Energy Company

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Vendor Consolidation for an Alternative Energy Company

E-Commerce Buildout for Furniture Chain

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E-Commerce Buildout for Furniture Chain

Generating business is our
top priority