The Power of Video

If you’re wondering about the power of video as a compelling marketing tool, take a look at some of these eye popping stats:

  • The number of people subscribing daily to YouTube is up more than 3x since last year, and the number of daily subscriptions is up more than 4x since last year
  • Over 6 billion hours of video are watched each month on YouTube – that’s almost an hour for every person on Earth
  • 100 hours of video are uploaded to YouTube every minute

Even after reading these statistics, you might still be wondering if developing a video to tell your story is worth the investment of your marketing dollars and internal resources. Below are three more reasons to help change your mind.

1. Cut Through The Clutter

We live in an age of information overload that makes it difficult to get the attention of today’s consumers. This is hardly surprising given that the average US consumer reads 100,000 digital words and sees around 5,000 marketing messages each day. In order to truly capture the attention of your target audience, your marketing needs to tell a compelling story that quickly captures the attention of your target audience. A well-crafted video is an optimal tool in your marketing tool kit that can accomplish this.

2. Build a Connection With Your Brand

Today’s consumer has evolved over the years. Rather than viewing products strictly for their functional benefits, consumers are thirsty to connect on a more emotional level with the brands they buy. And given the same old generic sales pitches that are bombarding consumers each day, it’s no wonder that they are tired of the same old transactional sales pitch and yearn for more. Given this reality, we should not look at marketing solely as the ability to ‘sell stuff’, but as a powerful vehicle an organization can use to build relationships. Just like any relationship, both parties need to be able to connect on a deeper, more meaningful level that separate a memorable relationship from the dozens of other acquaintances we all maintain. Looking at a marketer’s toolkit, there is nothing more powerful than video to ensure these deeply connections are taking place.

3. A Cornerstone For Your Content Marketing Efforts

A well-produced video can serve as the foundation for all your organization’s content marketing efforts and can be leveraged in a myriad of ways using multiple marketing channels. Using TribalVision as our case study, our company story video has been; leveraged on our website, emailed to prospects interested in potentially working with us, linked to our company newsletter sent to thousands of business owners, embedded in our press releases to strengthen our Google ranking, included in our sales presentations, and showcased on our Google+, Facebook, LinkedIn and YouTube social media properties. There aren’t any other pieces of content we have developed that have been repurposed in so many mediums nor had the effect our video has had in spurring action from tepid interest to sale.