PROVIDENCE, RI- October 17, 2013
TribalVision CEO and Founder, Chris Ciunci, conducted a 60 minute Market Smarter Workshop at The Small Business Expo in the Boston Hynes Convention Center on October 17, 2013. “It was an honor to be selected as the lead marketing presenter at such a large, well-known Expo with thousands of business owners in attendance,” said Ciunci.
The Small Business Expo is the largest nation-wide B2B tradeshow, conference, and networking event for small business owners. With thousands of attendees, the expo also received major press coverage. MSNBC’s small business program, Your Business, taped several segments at the expo and conducted on-camera interviews with business owners. The presence of MSNBC offered a chance for attendees to share their business acumen and gain exposure for their companies.
Ciunci’s presentation offered advice to CEOs on how to generate business in the new normal economic landscape. He began by dispelling popular myths about marketing: it’s not easy, not a tactic, not a catchy idea, and not pay to play. Consumers are fragmented across a variety of marketing channels, which means that businesses must interact with tiny segments of their audience multiple times a day. Ciunci explained that marketing depends on holistic approaches, not tactics. Successful strategies can no longer rely on paid media; owned and earned media are the key to reaching the target audience.
More than ever before, marketing decisions must be made through the eyes of the customer, Ciunci explained. Storytelling and humanizing the company or product is the new way to engage audiences. Ciunci said marketing should serve two functions: to spur interest in your brand and to identify and strengthen every customer touch point.
While SEO, paid search, email marketing, and other classical approaches are important for lead generation, Ciunci said that focusing on targeted outreach techniques and acquiring new business from existing customers are the most effective strategies to generate business.
Ciunci described detailed ways to use prospecting and retention tactics in more effective ways that “dig beneath the surface”. For instance, email marketing can go beyond standard tactics by launching sophisticated drip campaigns, creating detailed content calendars with multiple messages for specific audiences, developing custom landing pages, and using A/B testing to optimize conversion rates.
In closing, Ciunci advised audience members to remember that the sales force is the most expensive marketing channel that is critical to ensure lead conversion. To optimize the sales team, Ciunci said they must have clear goals and job descriptions.
“It was a pleasure to meet Chris and have him involved as a presenter for our business expo,” said Elizabeth Terriaca, the organizer of the Small Business Expo. “His Market Smarter Workshop was extremely valuable to our audience and I have heard nothing but positive reviews.”
About TribalVision
TribalVision is a marketing consulting firm whose mission is to help organizations market smarter. As a marketing department for hire, TribalVision is a flexible, cost-effective, and practical alternative to the traditional marketing solutions available. TribalVision offers its clients marketing strategy development, channel-mix optimization, tactics implementation, and executive leadership services.
To learn more, visit tribalvision.com, contact alatosek@tribalvision.com or call us at 401-272-1300.