TribalVision’s Chris Ciunci attended and spoke at Leading Age RI’s 2018 Annual Conference and Trade Show last week, conducting a presentation on Non-Profit Marketing in the Digital Age. Held last Thursday at the Crowne Plaza in Warwick, Rhode Island, the theme for this year’s event was “Life on Purpose.”
Leading Age RI is a partner of Leading Age, an association of 6,000 non-profit organizations dedicated to expanding the world of possibilities for aging. Representing a constellation of care for older Rhode Islanders and their families, Leading Age RI’s mission statement is to “Expand the World of Possibilities for Aging.”
Ciunci’s presentation, titled “Non-Profit Marketing in the Digital Age,” covered the many ways in which a non-profit can better position itself in today’s rapidly changing digital world. Ciunci discussed the marketing tactics to be utilized when creating an “attract/nurture/convert” marketing funnel, as well as the metrics and tools needed to refine and optimize ROI.
“I’m honored to be selected to speak at such an important event,” stated Ciunci after the event. “Organizations like Leading Age RI are necessary to ensure the best possible care for our senior citizens. I’m thrilled to have the opportunity to contribute what little I can.”
About Leading Age RI
Founded in 1989 as a not-for-profit membership organization comprised of not-for-profit providers of aging services, Leading Age RI’s diverse membership includes not-for-profit nursing homes, assisted living residences, and senior housing providers, as well as adult day health services. Every day, members help thousands of older Rhode Islanders and their families by providing the services that individuals need, when they need them, in the place they call home.
As an outsourced marketing department for hire, TribalVision’s mission is to help organizations grow. This is achieved by combining intelligent strategy with tactical execution in a hands-on, results-driven manner. TribalVision utilizes its clients’ marketing budgets as efficiently and intelligently as possible – ensuring that each dollar spent maximizes awareness and generates new business. TribalVision’s unique marketing model is designed to fully align interests with client outcomes – guaranteeing an objective, client-first partnership. This is demonstrated in the firm’s fee-based compensation structure, “roll up your sleeves” mindset, metrics-driven approach, and role as a trusted marketing resource tasked to help navigate organizations to higher grounds.