TribalVision’s Founder and Managing Partner, Chris Ciunci, was selected to speak at this year’s TANGO conference, held on October 19th at the Connecticut Convention Center in Hartford. The annual event provided non-profits with an opportunity to collaborate with various subject matter experts on ways for non-profit executives to better manage all functions of their organizations.
The Alliance for Nonprofit Growth and Opportunity (TANGO) is a community of over 1,100 nonprofit organizations throughout New England which serves to help non-profit organizations reach their mission by creating partnerships between nonprofit and for-profit organizations to drive innovation, create cost savings, and deliver mission advancement. Each year, TANGO holds a conference where a diverse group of subject matter experts are invited to share their industry knowledge with TANGO members to help their non-profits thrive.
This year, TribalVision Managing Partner Chris Ciunci was requested to take part, speaking as a marketing expert for the 2017 Conference “Nonprofits Moving Forward… An Interactive Educational Experience.” Chris led a workshop titled “Developing a New Strategic Marketing Plan: during which he discussed the importance of a strategic marketing plan while introducing TANGO members to a strategic marketing framework that they could use in their daily lives. In this workshop, Chris took participants through a deep dive into six steps of a successful strategic marketing plan. He also facilitated a give-and-take conversation on specific challenges and opportunities for applying this marketing framework to non-profit organizations, using examples from the group.
“I was excited to share my knowledge on what I believe to be the foundation of any successful organization: the development and implementation of a detailed strategic marketing plan,” said Ciunci. “TANGO members were able to get a first-hand look at the necessary steps taken to properly develop a robust, actionable plan that should hopefully pay off if implemented properly.”
TANGO was founded in 2007 by Rollin Schuster, the Managing Principal of The Schuster Group, to help change the marketplace for nonprofits. Rollin built a TANGO Partner Platform, where for-profit businesses (TANGO Partners) who truly care about the nonprofit sector, offer their expertise at preferred rates to our TANGO Members for their business needs. Through preferred services platform, TANGO has over 30 services ranging from HR Benefits to Marketing services that help nonprofit organizations succeed. To learn more, visit www.tangoalliance.org
As an outsourced marketing department for hire, TribalVision’s mission is to help organizations grow. This is achieved by combining intelligent strategy with tactical execution in a hands-on, results-driven manner. TribalVision utilizes its clients’ marketing budgets as efficiently and intelligently as possible – ensuring that each dollar spent maximizes awareness and generates new business. TribalVision’s unique marketing model is designed to fully align interests with client outcomes – guaranteeing an objective, client-first partnership. This is demonstrated in the firm’s fee-based compensation structure, “roll up your sleeves” mindset, metrics-driven approach, and role as a trusted marketing resource tasked to help navigate organizations to higher grounds.