Objective advisor approach is transparent, cost-effective and focused on metrics.

PROVIDENCE, RI – APRIL 22, 2010
For decades, the typical marketing model has relied on expensive push marketing to broadcast generic selling messages via the mass media. Viewing that model as broken and ineffective – as today’s consumer has grown resistant to traditional interruptive media tactics – TribalVision was created to leverage the new-age pull marketing techniques that are effectively leveling the playing field for small and mid-size enterprises.

“This overall philosophy is actually reflected in the first half of our name,” says Chris Ciunci, TribalVision founder and CEO. “Today, it’s about finding prospects who are genuinely interested in your service or product, and who are willing to engage in a conversation with you. Once that permission is granted, you have an outstanding opportunity to build your tribe. And to tell your unique brand story in a variety of ways.”

The “vision” part of the name has to do with the need to develop a clear and concise overarching strategy. This is in contrast to the tactics-driven marketing effort that many companies undertake by default.

“In my previous life as a CMO for a national financial services firm, the pitches I received always amazed me,” Ciunci says. “These were firms who supposedly had my best interest in mind. Yet they seldom proposed solutions to save money, or to make the overall spend more efficient. The focus was usually on selling me as much creative, PR or whatever as possible. I couldn’t help but ask myself: ‘Is this really putting my interests first?”

This inherent conflict of interest is a major problem that TribalVision is designed to solve. The company’s “helping companies market smarter” credo is at the core of its client-centric approach.

“As an impartial fee-based advisor, we’re actually incentivized to make sure each marketing dollar a client spends will work harder and go farther,” Ciunci explains. “Since we find ways to market more efficiently, there’s more money left that can go straight to the bottom line – or be used for other tribe-building initiatives. This open-minded and collaborative approach is truly aligned with a client’s best interests.

Another way TribalVision is redefining the marketing landscape is through its emphasis on metrics and accountability. While many marketing consultants are focused on taglines, “branding” and other grey areas, TribalVision applies the analytical rigor and bottom-line focus that is often lacking. The company also prides itself on the ability to develop the infrastructure to provide the real-time reporting and analytics that are crucial to generating revenue, enhancing profitability, and maximizing ROI.

“We’re living proof that creativity and concreteness can go together,” Ciunci concludes. “And we’re not afraid to ask the tough questions. Like how many customers did we bring in this month? How do we increase that next month? Marketing today is a substantial investment. You can no longer rely on “instinct” for the success of your program.”