The Fight Is On: Finding the Best AI Tool To Help Write Your Marketing Collateral
As artificial intelligence (AI) makes waves through the marketing industry and beyond, it’s showing the potential to be an invaluable tool for organizations looking to strengthen their growth efforts. We decided to put AI to the test and see which tool is best for different marketing applications.
We’ve selected 4 of the most popular AI writing platforms–ChatGPT, Any Word, Jasper.AI, and Copy.AI–and compared their capabilities, ease-of-use, and outputs.
In this white paper we’ll cover the results from our experiment, along with:
- Effectively writing an AI prompt
- Refining your AI tool’s outputs
- Integrating AI into your MarTech stack
- and more…
What You Will Learn
What is AI?
Artificial intelligence (AI) put simply, is a term used to describe technology that solves problems it hasn't been explicitly trained to do. Chatbots and other AI prompt tools have been trained to predict the best possible output based on the prompt you give it, and will return your queries with that response.
The Pros and Cons of Each Tool
We've analyzed the 4 tools highlighted in this webinar and developed a list of pros and cons for each tool. No two AI tools have been trained on the same data, so each will have contrasting outputs, language, and as we'll come to learn, accuracy.
AI's Applications to Marketing
Marketing is all about content, so what's better than a tool that churns out content from just a few sentences? While there's more nuance to content generation than just using AI like a printing press, there are plenty of channels where AI can assist marketers, including SEO, social media, website coding, email marketing, and more!
What To Watch Out For
While it may be tempting to adopt AI immediately as a "set it and forget it" tool, there are still things to be aware of as the technology expands. Concerns around plagiarism, accuracy, and nuance are becoming apparent with wider use of these platforms.