Press Releases

TribalVision Founder and Managing Partner, Chris Ciunci, will speak at this year’s EASTEC Manufacturing Exposition. Hosted by the Eastern States Exposition fairgrounds in West Springfield, MA from May 16-18, EASTEC is the largest precision manufacturing event on the East Coast, hosting more than 700 exhibitors, complimentary conference sessions, industry keynotes and more. This industry-leading event is dedicated to keeping East Coast based manufacturers competitive in today’s ever changing business climate.

EASTEC offers manufacturers a unique chance to learn about new innovations and upgrade their equipment and capabilities, while connecting them with resources that can solve pressing company problems, improve productivity, and increase profits. The three-day event will highlight many technology-related exhibit categories to help manufacturers keep operations current, including Design, Engineering and Rapid Technologies; Automation, Quality, and Process Improvement; Plant, Energy, and Environmental Efficiency; and more.

As the sole Marketing expert invited to speak at EASTEC, Chris Ciunci will be sharing TribalVision’s 10 Marketing Tips for Top-Line Growth during a Power Hour Workshop on day-one of the expo. The workshop will provide the practical insights and proven playbook necessary for manufacturers to maximize growth for the upcoming year and beyond. Some of the marketing topics Chris will discuss include:

• Crafting a results-driven marketing plan to elevate sales efforts.
• Building out the necessary lead generation process to attract and convert new businesses.
• Deploying the latest SEO, PPC, and Digital Techniques to drive online traffic.
• Adding in the right marketing metrics to track and measure success.
• Leveraging cutting edge marketing tools to identify and convert new prospects.

Chris is excited to be speaking at such a reputable event. He recently commented, “I’m thrilled to be given the opportunity to speak to hundreds of manufacturers at this year’s EASTEC Expo. After working with dozens of manufacturers over the years, it’s clear to me that the manufacturing community is under siege and in need of finding new outlets for growth. I’m hoping that by attending my workshop they will pick up some practical tips to meet this need.

About TribalVision

As an outsourced marketing department for hire, TribalVision’s mission is to help companies grow. This is achieved by combining intelligent strategy with tactical execution in a hands-on, results-driven manner. TribalVision utilizes its clients’ marketing budgets as efficiently and intelligently as possible – ensuring that each dollar spent maximizes awareness and generates new business. TribalVision’s unique marketing model is designed to fully align interests with client outcomes – guaranteeing an objective, client-first partnership. This is demonstrated in the firm’s fee-based compensation structure, “roll up your sleeves” mindset, metrics-driven approach, and role as a trusted marketing resource tasked to help navigate organizations to higher grounds. To learn more about TribalVision, visit www.TribalVision.com.

About EASTEC

Organized by the Society of Manufacturing Engineers, EASTEC is thirty-five years running and continues to maintain its position as New England’s premier manufacturing exposition with its consistently high attendance and post-conference reviews. EASTEC’s purpose is to highlight manufacturing ideas, processes and products that make an impact in the northeast region through exhibits, education and networking events. Attendees are encouraged to take advantage of their opportunity to network with industry leaders and innovators, discover relevant solutions, and gain genuine exposure to the latest industry trends and practices.

Boston, MA

TribalVision VP and Head of TribalVision Korea and Bio-TribalVision Dr. Suzy Im was chosen to speak at Digital Marketing Summit 2017 in Seoul, South Korea. The event was an educational opportunity for business leaders, government officials and academics interested in the direction of South Korea’s domestic digital marketing landscape. The event took place March 7^th and 8^th at the COEX in Gangnam-gu Seoul, South Korea.

The Digital Marketing Summit was created by Mr. Park Se-jung, DMK, to annually assess the evolution of the digital industry and digital marketing and its effect on marketing strategy, method, organization and technology.

The event focused specifically on reviewing the previous year’s marketing trends, methods, and practical applications, as well as on technological evolution such as artificial intelligence (AI). The event was also an opportunity for participants to network with Korean digital marketing professionals and experts.

As a professional session speaker, Dr. Im discussed combining inbound and outbound marketing initiatives to maximize marketing ROI, and referenced the results TribalVision is generating for its Korean clients by leveraging these marketing models. Dr. Im also shared some of TribalVision’s own case studies with the audience, as well as her personal experience working with LG and Samsung.

Dr. Im was part of a prestigious marketing panel that included global marketing thought leaders from Google, IBM, BrightCove, Samsung, Lego, Microsoft and several other best-in-class global brands.  Dr. Im also moderated a night-time panel discussion that included: Scott Brinker, Co-Founder of Ion Interactive, Lars Silberbauer, Senior Global Director of Social Media for Lego, and Dr. Florian Kohlbacher, North Asia Director for The Economist.

Upon learning of her selection, Dr. Im stated, “I’m so honored to be selected to be alongside this prestigious group of global marketing thought leaders and to be the moderator of such a prestigious panel. I am excited to share my learnings of the cutting edge marketing techniques that are working in today’s ever changing business landscape while continuing to learn from my colleagues.”

About TribalVision
As an outsourced marketing department for hire, TribalVision’s mission is to help companies grow. This is achieved by combining intelligent strategy with tactical execution in a hands-on, results-driven manner. TribalVision utilizes its clients’ marketing budgets as efficiently and intelligently as possible – ensuring that each dollar spent maximizes awareness and generates new business. TribalVision’s unique marketing model is designed to fully align interests with client outcomes – guaranteeing an objective, client-first partnership. This is demonstrated in the firm’s fee-based compensation structure, “roll up your sleeves” mindset, metrics-driven approach, and role as a trusted marketing resource tasked to help navigate organizations to higher grounds. To learn more about TribalVision, visit www.tribalvision.com.

Boston, MA

We are proud to announce that TribalVision has officially become a Certified Google Partner. Achieving Partner status means that TribalVision has demonstrated AdWords skill and expertise, met AdWords spend requirements, delivered agency and client revenue growth, and sustained and grown our client base. Partner status also gives TribalVision access to a number of program benefits that will directly benefit our clients, including: invitations to select Google events and an increased level of access to different levels of specialized trainings and support.

TribalVision has leveraged AdWords for dozens of our clients who have consistently seen positive results that include: revenue growth, expanded brand awareness and audience retargeting. TribalVision often leverages the breadth of Google’s product offerings that include: search, display, video, shopping, and m
obile AdWords advertising, depending on the client objectives and target audience online behaviors.

TribalVision Managing Partner Chris Ciunci stated, “I am so proud of our team and excited for our clients. Not many marketing firms achieve this status – which is the result of years and years of hard work and producing results leveraging Google products. With this certification, we will now be able to be even more cutting-edge with the initiatives we deploy for our clients given the heightened level of training and attention we will now be enjoying from our Google Certified Partner status.”

About TribalVision
As an outsourced marketing department for hire, TribalVision’s mission is to help companies grow. This is achieved by combining intelligent strategy with tactical execution in a hands-on, results-driven manner. TribalVision utilizes its clients’ marketing budgets as efficiently and intelligently as possible – ensuring that each dollar spent maximizes awareness and generates new business. TribalVision’s unique marketing model is designed to fully align interests with client outcomes – guaranteeing an objective, client-first partnership. This is demonstrated in the firm’s fee-based compensation structure, “roll up your sleeves” mindset, metrics-driven approach, and role as a trusted marketing resource tasked to help navigate organizations to higher grounds. To learn more about TribalVision, visit www.tribalvision.com.

Smithfield, Rhode Island – February 1^st, 2017

TribalVision Managing Partner Chris Ciunci will serve as a keynote speaker at the 32^nd annual World Trade Day. Hosted by The John H. Chafee Center for International Business at Bryant University on May 24^th, World Trade Day is the largest World Trade Day in the region, with over 600 participants, 50 presenters and information breakout sessions for businesses and exporters to learn more about global business.

World Trade Day is an opportunity for business professionals and students with an interest in international business to come learn and network. This year’s theme is “Connecting the World Through Global Business.” The event highlights the importance of international business for driving business growth. Some key issues discussed include U.S. trade policy, relationships with foreign countries, global supply chain challenge and more.

As one of four keynote presenters, Chris will be sharing insights from his recently published book, Marketing in the Trenches. The book discusses 25 practical and actionable tips to help organizations achieve dramatic growth on both a domestic and international scale.  Chris will be sharing the stage with political scientist and author Darrell West, author, speaker, and strategic advisor Cris Beswick, and author Lyle Goldstein who wrote Meeting China Halfway.

Chris is honored to be selected to speak at such an important event. Chris commented, “As an attendee in past years, I understand the importance of this event to organizations throughout New England. It is a chance for individuals looking to stay on top of the latest global business trends to come together and connect with a diverse group of business leaders, academics and government officials. I look forward to sharing my thoughts from my marketing lens and contribute to this esteemed and diverse group.”

About TribalVision
As an outsourced marketing department for hire, TribalVision’s mission is to help companies grow. This is achieved by combining intelligent strategy with tactical execution in a hands-on, results-driven manner. TribalVision utilizes its clients’ marketing budgets as efficiently and intelligently as possible – ensuring that each dollar spent maximizes awareness and generates new business. TribalVision’s unique marketing model is designed to fully align interests with client outcomes – guaranteeing an objective, client-first partnership. This is demonstrated in the firm’s fee-based compensation structure, “roll up your sleeves” mindset, metrics-driven approach, and role as a trusted marketing resource tasked to help navigate organizations to higher grounds. To learn more about TribalVision, visit www.tribalvision.com.

About World Trade Day
Held annually at Bryant University, World Trade Day’s objective is to provide an opportunity for business leaders to learn and ask questions about relevant, contemporary topics that may affect their businesses in the global marketplace. Presenters discuss how changes in the global marketplace are impacting consumers and businesses, and how companies have addressed the challenges that come along with these changes. Attendees are meant to leave the forum with a new foundation of information, which they can use to help plan their company’s domestic and international future.

Smithfield, RI – November 1^st, 2016

TribalVision Managing Partner Chris Ciunci was a featured speaker at Bryant University’s Fall 2016 International Professional Series Event, Certified Global Business Professional (CGBP) Training. The fifth of six sessions spanning from October to November, the all-day event took place on November 1^st at Bryant University’s Chafee Center for International Business.

Chris was asked to lead the Global Marketing seminar. Chris spoke on “Creating a Global Market Plan” for an hour and a half and specifically discussed how to leverage digital marketing tools and tactics to tap into the global markets. Topics discussed included; creating a global marketing plan, implementation recommendations and more. In addition to Chris, Danielle Pascoal of American Cord & Webbing and Pete Kaczmarek of Mearthane discussed “Practical Advice on Successful Global Marketing Strategies.”

The International Professional Series at Bryant University was an opportunity for participants to gain expertise and hands-on information for succeeding in the global marketplace. The knowledge and insight shared at this event is valuable for aspiring and current trade professionals. A variety of business professionals were chosen to speak and discuss relevant topics, providing a comprehensive look at international business. Participants were welcome to stay for all the seminars or selectively choose speakers based on their personal interests. Those that attended all six seminars received an International Professional Series certificate from Bryant University, which prepares participants for the Certified Global Business Professional exam and their resulting CGBP certification.

Upon completion of his presentation, Chris Ciunci stated, “It is vital for today’s business professionals to understand the role a comprehensive digital marketing plan plays in the global marketplace. I am happy that I could share my experience and recommendations for companies looking to expand and succeed in their respective global markets.”

About TribalVision
TribalVision’s mission is to help companies grow. This is achieved by combining intelligent strategy with tactical execution in a hands-on, results-driven manner. TribalVision utilizes its clients’ marketing budgets as efficiently and intelligently as possible – ensuring that each dollar spent maximizes awareness and generates new business. TribalVision’s unique marketing model is designed to fully align interests with client outcomes – guaranteeing an objective, client-first partnership. This is demonstrated in the firm’s fee-based compensation structure, “roll up your sleeves” mindset, metrics-driven approach, and role as a trusted marketing resource tasked to help navigate organizations to higher grounds.

Waltham, MA –

TribalVision’s Founder and Managing Partner Chris Ciunci will be speaking at the Small Business Association of New England (SBANE) MA Breakfast Series on November 7^th, 2016. Registration and breakfast start at 7AM, followed by an 8AM presentation of Chris’ recently published book, Marketing in the Trenches.

Marketing in the Trenches is a book for business owners and executives who wish to go beyond using typical marketing tactics to grow their businesses. The book provides 25 tips for business leaders to implement such as creating an employee culture and managing you and your team’s time efficiently. Marketing in the Trenches takes on Chris’s holistic approach to marketing, which considers the unity of an entire organization essential for a growth-centered strategic plan. SBANE’s MA Breakfast Series was the perfect place to unveil the upcoming release of Marketing in the Trenches given the audience’s SMB leader demographic.

Chris commented, “This is a fitting environment to discuss the tips in the book given that the room consists mostly of small- to mid-size business owners looking for ways to grow their businesses. I want to thank Susan Barber from SBANE Massachusetts for giving me the opportunity to speak. I hope the attendees walked away with some actionable and practical tips that they can implement for their organizations right away.”

For more information, please call 401-272-1300 or email cciunci@tribalvision.com

About TribalVision
TribalVision’s mission is to help companies grow. This is achieved by combining intelligent strategy with tactical execution in a hands-on, results-driven manner. TribalVision utilizes its clients’ marketing budgets as efficiently and intelligently as possible – ensuring that each dollar spent maximizes awareness and generates new business. TribalVision’s unique marketing model is designed to fully align interests with client outcomes – guaranteeing an objective, client-first partnership. This is demonstrated in the firm’s fee-based compensation structure, “roll up your sleeves” mindset, metrics-driven approach, and role as a trusted marketing resource tasked to help navigate organizations to higher grounds.

About SBANE
The Smaller Business Association of New England, Inc. (SBANE), founded in 1938, is a private not-for-profit association of approximately 600 member companies located throughout the six-state region. SBANE was established to provide a legislative voice for small business at the state and federal levels and to make practical information available to help business owners grow their companies. SBANE runs diverse, educational and networking programs each year and has active chapters in Massachusetts and Rhode Island. The membership is characterized by a high degree of participation, reflected in a large and dynamic committee structure, addressing a range of topics from international trade to human resources.

PROVIDENCE, RI –

Chris Ciunci has self-published his second book, Marketing in the Trenches: 25 Real-World Marketing Tips to Achieve Dramatic Business Growth. The book is available for purchase on Amazon, Barnes and Noble, iBooks along with other online retail channels.

Chris is the Founder and Managing Partner of TribalVision, an outsourced marketing department for hire with offices in Boston and Providence. A graduate of Swarthmore College and the Yale School of Management, he is a popular speaker and thought leader across New England and is the author of Market Smarter (2010). Chris was recently recognized by the Small Business Association (SBA) as the 2015 Rhode Island Small Business Person of the Year.

Chris’ book offers a much needed answer to business owners who are not achieving their growth potential. Instead of approaching marketing from the typical tactic-based perspective that can be found in other marketing books, Marketing in the Trenches offers 25 easily digestible and actionable tips that extend beyond the standard marketing lexicon. Rather, the tips touch on all facets that effect the growth of an organization – ranging from the makeup of internal teams to running productive meetings to developing growth strategies that work. Each tip discusses high-level strategy before diving into detailed implementation recommendations – with each tip ending in an actionable “In the Trenches Takeaway” that outlines immediate next steps a business owner or leader can take.

Marketing in the Trenches was inspired by Chris’ years of experience helping small to midsize organizations grow by revamping their marketing efforts. As Chris describes, “I have been in the trenches working hand-in-hand with business owners to get to the heart of their problems over the years, and I have consistently seen the same impediments to growth coming up again and again. I wrote Marketing in the Trenches to help business owners avoid these common missteps and make some changes that will allow them to unlock their growth potential.”

Chris has found that the growth of a company has less to do with the mastery of traditional marketing tactics and more to do with the aggregate decisions and actions embraced by everyone within an organization. Marketing in the Trenches addresses growth from this perspective – helping readers to envision their companies as unified marketing engines where all departments and strategies ladder into one cohesive, growth-centered strategic plan.

Marketing in the Trenches has been praised for its actionable solutions as well its practical approach. Kevin Lane Keller, E.B. Osborn Professor of Marketing at Dartmouth’s Tuck School of Business, expressed his enthusiasm for the book: “Marketing in the Trenches offers some comprehensive, no-nonsense marketing advice as to how to grow a business. Leaving no stone unturned, it provides concrete, actionable solutions to the many difficult challenges faced by small or medium sized business owners.”

For more information or to purchase a printed copy or e-book of Marketing in the Trenches, visit www.marketinginthetrenches.com.

About TribalVision  
TribalVision’s mission is to help companies grow. This is achieved by combining intelligent strategy with tactical execution in a hands-on, results-driven manner. TribalVision utilizes its clients’ marketing budgets as efficiently and intelligently as possible – ensuring that each dollar spent maximizes awareness and generates new business. TribalVision’s unique marketing model is designed to fully align interests with client outcomes – guaranteeing an objective, client-first partnership. This is demonstrated in the firm’s fee-based compensation structure, “roll up your sleeves” mindset, metrics-driven approach, and role as a trusted marketing resource tasked to help navigate organizations to higher grounds.

About Chris Ciunci
Chris Ciunci is the Founder and Managing Partner of TribalVision, an outsourced marketing department for hire with offices in Boston and Providence. Motivated by his frustration with the conflict of interest inherent in the traditional marketing model, in 2010 Chris founded TribalVision – a forward thinking alternative to the traditional advertising agency model. Chris oversees TribalVision’s strategy, marketing, and thought leadership initiatives. Chris holds a bachelor’s degree from Swarthmore College and an MBA from the Yale School of Management. Chris was recognized by the Small Business Association (SBA) as the 2015 Rhode Island Small Business Person of the Year.

Smithfield, RI

TribalVision Managing Partner Chris Ciunci recently served as a panelist for the Exit Planning Exchange’s The Power of Branding event held at Bryant University. The breakfast event was held on June 16^th and was well attended, with 50+ business owners and advisers in the room all taking part in a lively discussion that extended past the allotted 2-hour time window.

The XPX event focused on how company branding, when done properly, can engage an internal workforce, distinguish a company in the marketplace and produce above average profits. Chris, alongside panelists Tim Hebert and Chuck Dillon, shared his insights on the definition of branding and its contribution to expanded valuation multiples when a business is packaged for sale. Moderated by Norm Gauthier, Managing Partner of Heritage Hill Partners, the event was interactive as numerous business professionals asked questions and sought insight on how to practically implement branding techniques within their organizations and for their customers.

During the event, Chris shared his experiences working with business owners who often overlooked the meaning and importance of a brand. As he commented at the event, “Many business owners think a brand is a logo or catchy tagline or brochure when actually those are just symbols of a brand. A brand transcends those materials and goes much deeper into the heartbeat of an organization. Powerful brands are built brick by brick from everyone in an organization committed to delivering exceptional experiences to all who they come in contact with.”

Chris answered questions about the common pitfalls that he sees most organizations make when it comes to branding – ranging from poor messaging to a preoccupation with ROI-only activities to the confusion between marketing and branding activities. He also shared several practical takeaways for attendees in the room to begin implementing right away to strengthen their branding efforts.  in hopes of giving all attendees actionable takeaways to be implemented immediately.

About TribalVision  
As an outsourced marketing department for hire, TribalVision’s mission is to help companies grow. This is achieved by combining intelligent strategy with tactical execution in a hands-on, results-driven manner. TribalVision utilizes its clients’ marketing budgets as efficiently and intelligently as possible – ensuring that each dollar spent maximizes awareness and generates new business. TribalVision’s unique marketing model is designed to fully align interests with client outcomes – guaranteeing an objective, client-first partnership. This is demonstrated in the firm’s fee-based compensation structure, “roll up your sleeves” mindset, metrics-driven approach, and role as a trusted marketing resource tasked to help navigate organizations to higher grounds.

About Exit Planning Exchange (XPX) 
XPX is a multi-disciplinary community of professional advisors who work collaboratively to help owners build valuable businesses and assist them in preparing and executing a successful transition. Private company transitions require a broad view of the entire life cycle of a private company including; business value growth, business value transfer and owner life and legacy.

Warwick, RI

On June 8^th, Chris Ciunci discussed his most recently published book, Marketing in the Trenches, at the Small Business Association of New England’s (SBANE) Rhode Island Breakfast Series. Chris presented a 45 minute sneak preview to approximately 30 business owners, specifically discussing his 25 marketing tips for helping businesses grow.

Marketing in the Trenches is a book for business owners and executives who wish to go beyond using typical marketing tactics to grow their businesses. The book provides 25 tips for business leaders to implement such as creating an employee culture and managing you and your team’s time efficiently. Marketing in the Trenches takes on Chris’s holistic approach to marketing, which considers the unity of an entire organization essential for a growth-centered strategic plan. SBANE’s RI Breakfast Series was the perfect place to unveil the upcoming release of Marketing in the Trenches given the audience’s SMB leader demographic.

Chris commented, “This is a fitting environment to first unveil the tips in the book given that it’s mostly business owners in the room. I want to thank Katie Mudarri from SBANE for giving me the opportunity to speak. I hope the attendees walked away with some practical tips that they can implement for their organizations right away.”

SBANE is a private not-for-profit association that consists of about 600 member New England companies. SBANE’s mission is two-fold: to provide a legislative voice for small businesses and to provide knowledge for its members to grow their businesses. Active in Rhode Island and Massachusetts, the association hosts a number of educational and networking events each year. The Rhode Island Breakfast Series is a monthly program attended by around 50 executives and business owners; the Breakfast Series consists of an hour of networking with a full breakfast buffet, followed by a featured speaker.

About TribalVision  
TribalVision’s mission is to help companies grow. This is achieved by combining intelligent strategy with tactical execution in a hands-on, results-driven manner. TribalVision utilizes its clients’ marketing budgets as efficiently and intelligently as possible – ensuring that each dollar spent maximizes awareness and generates new business. TribalVision’s unique marketing model is designed to fully align interests with client outcomes – guaranteeing an objective, client-first partnership. This is demonstrated in the firm’s fee-based compensation structure, “roll up your sleeves” mindset, metrics-driven approach, and role as a trusted marketing resource tasked to help navigate organizations to higher grounds.

Smithfield, RI

Managing Partner Chris Ciunci presented at World Trade Day – one of the largest international trade conferences in the Northeast. This year’s theme was “Global Trends Impacting Local Decisions,” with Chris presenting on levering digital marketing tools and tactics to build global awareness.

Held annually at Bryant University, this year’s World Trade Day featured presentations from Scott Aughenbaugh, Deputy Director of Strategic Futures at the Center for Strategic and International Studies (CSIS), Frank Days, a pioneer in agile marketing and B2B content marketing, Anika Khan, a director and senior economist with Wells Fargo, Brett Bruen, President of the Global Situation Room, and more. This year’s topics ranged from technology in manufacturing and global economics to global market opportunities and the challenges of managing a global workforce.

As the founder of TribalVision, an outsourced marketing department for hire for SMBs, Chris shared his digital marketing expertise with business professionals looking to take advantage of the latest trends in marketing to create an innovative marketing strategy to enhance their global visibility. Chris’s presentation focused on the core tactics and assets that are the foundation of any successful digital campaign, including: website best practices, SEO, LinkedIn advertising, paid search, email marketing and remarketing.

Chris Ciunci stated, “It was an honor for me to be presenting at such a well-known and prestigious event. I’d like to specifically thank Ray Fogarty, Gerald Cohen, and Linda Woulfe for organizing such a great event. The marketing breakout session was overflowing with business owners eager to hear the latest digital trends for them to export onto a global stage.”

About TribalVision
As an outsourced marketing department for hire, TribalVision’s mission is to help companies grow. This is achieved by combining intelligent strategy with tactical execution in a hands-on, results-driven manner. TribalVision utilizes its clients’ marketing budgets as efficiently and intelligently as possible – ensuring that each dollar spent maximizes awareness and generates new business. TribalVision’s unique marketing model is designed to fully align interests with client outcomes – guaranteeing an objective, client-first partnership. This is demonstrated in the firm’s fee-based compensation structure, “roll up your sleeves” mindset, metrics-driven approach, and role as a trusted marketing resource tasked to help navigate organizations to higher grounds.

About World Trade Day
Held annually at Bryant University, World Trade Day’s objective is to provide an opportunity for business leaders to learn and ask questions about relevant, contemporary topics that may affect their businesses in the global marketplace. Presenters discuss how changes in the global marketplace are impacting consumers and businesses, and how companies have addressed the challenges that come along with these changes. Attendees are meant to leave the forum with a new foundation of information, which they can use to help plan their company’s domestic and international future.