TribalVision CEO Chris Ciunci will be giving a keynote speech that centers on strategic planning at MJSA Expo 2015. Held every March at the Hilton New York, MJSA Expo is the largest and longest-running show dedicated to professional excellence in jewelry making and design. Representatives from the jewelry industry convene each year to make connections, ensure they stay on top of the latest innovations, and learn how to maintain their competitive edge.
Chris’ presentation – titled Market Smarter and scheduled from 3:30 to 5 pm on March 9th – will teach both large and small jewelry manufacturers and designers how to develop a robust strategic plan. Every business owner aspires to long-term growth, and a strategic plan provides the firm foundation that is necessary to gain new customers, improve lead flow, and boost revenue.
“When compiled, a company’s marketing efforts are often scattered, ineffective, and unmeasured. By setting objectives for the future and defining strategies for moving forward, jewelry manufacturers and designers can really take their business to the next level,” said Chris. Chris’ presentation will help MJSA members identify the most cost-effective strategies, channels, and solutions to meet marketing and growth objectives.
David Cochran, President and CEO of MJSA, anticipates that Chris’ presentation will provide immense value to conference attendees. “We are thrilled to have Chris as one of our keynote speakers,” stated Cochran. “Chris will be imparting practical marketing insights that can have a huge impact for large and small jewelry manufacturers and designers alike.”
TribalVision is a Rhode Island and Boston marketing firm whose mission is to help organizations market smarter. As an outsourced marketing department for hire, TribalVision is a flexible, cost-effective alternative to the traditional marketing solutions available to the business community. TribalVision’s expertise includes marketing strategy development, channel-mix optimization, marketing tactics implementation, sales force optimization, and the building of highly differentiated brands. TribalVision’s interests-aligned, objective business model enables seamless integration with client teams to ensure that each marketing dollar spent works harder and goes farther. See more at www.tribalvision.com.
Since its incorporation in 1903, MJSA has provided the information and support needed by jewelry makers, designers, and related suppliers to achieve professional excellence. MJSA’s 1,400 member companies employ more than 50,000 skilled workers and range from high-volume manufacturers and global suppliers of tools and equipment to artisans, custom jewelers, and single-person trade shops. MJSA helps this diverse group run thriving businesses and participate in a community dedicated to premier jewelry making and design. Events such as the annual MJSA Expo are key to MJSA’s mission to give members access to technical, sales, and business expertise that is unavailable elsewhere. See more at http://www.mjsa.org.