The Rise of Account-Based Marketing
White Paper Topics
Identify and Profile Accounts that are a Good Fit for Your Business
Knowing your decision makers and influencers – and how to appeal to them – are paramount in proper ABM practice. With the use of certain tools available today, one can sort through accurate email addresses and phone numbers to help create elaborate contact lists.
Creating (and Promoting) Content that Converts
Once targets have been identified, it’s time to decide what content they’ll need to convert; understanding the three parts of the content funnel is necessary to influence these targets to do so. Generate interest by providing them with relevant content at the right time.
Streamline Your Campaign Outreach
When dealing with Account-Based Marketing, it is important to monitor where potential clients are in the pool of the outreach process. Tools are available to track and generate new information for these businesses as time passes, making it easier to stay connected and predict the upcoming needs of your potential clients.
Tracking and Reporting Metrics
Compared to traditional campaigns, tracking the effectiveness of ABM outreach is a breeze. With tools such as Google Analytics, one can easily track everything from email link clicks to time spent on your marketing materials.